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Huff Daland Dusters
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Date | 03.03.2018 | Size | 8.5 Kb. | | #42096 |
| Bryony: Delta airlines was among the best and most profitable airlines in America, until they hit bankruptcy 2005. They aim to offer a flights to 319 destinations, in 54 countries, on 6 continents and they operate over 5,400 flights a day.
Rachel: Delta Airlines selling point is that it is an American company that has developed from Huff Daland Dusters, which was founded in 1924 in Macon, Georgia as a crop dusting operation. They also claim to offer a homely experience even when you're on the move, and that you will feel taken care of when travelling with Delta.
Bryony: In 2000, Delta partnered with AeroMéxico, Air France, and Korean Air to form SkyTeam, a global alliance. Three years later, Delta began the largest domestic codeshare alliance with Continental Airlines and Northwest Airlines. Today SkyTeam is the second largest airline alliance in the world (after Star Alliance).
Rachel: In 2004 Delta Airlines started to struggle, and they started the reconstruction of the company which included job cuts and an aggressive expansion of Atlanta operations by some 100 new flights, making it a 'super-hub' and requiring the airline to spread its flight schedule more evenly across the day, in an attempt to avoid bankruptcy.
Bryony: In August 2005 Delta even went as far as to sell Delta Connection Carrier Atlantic Southeast Airlines for $425 million in cash to SkyWest Airlines, despite it being worth $700-800 million.However these attempts failed, and as a result of rising fuel prices, stiff competition from low cost airlines, as well as the combination of higher labour costs and the non availability of concessions led to the company filing for Bankruptcy in 2005.
Rachel: Despite other attempts such as a failed takeover attempt by American Airlines Delta Airlines went Bankrupt. However in 2007, the airline's bankruptcy plan was approved by the bankruptcy court. On April 30, 2007, Delta Air Lines emerged from bankruptcy protection as an independent carrier. Delta also unveiled a new logo, reminiscent of its logo from the 1970s and 1980s, and a new paint scheme.
Bryony: Delta also increased operations at Los Angeles International Airport by 50%,thus establishing Los Angeles as Delta's second West Coast hub and new potential Asian gateway with a total of 99 daily departures.
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