In-Banner Video
Definition
Create a more impactful, rich, and emotional message by incorporating video directly into a standard IAB unit.
Third Party Serving Specifications
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Item
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Specification
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Eligible Ad Units
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Leaderboard – 728w x 90h pixels
Skyscraper – 160w x 600h pixels
Messaging Plus – 300w x 250h pixels
Half Page – 300w x 600h pixels
970x250 – 970w x 250h pixels (Not available on all sites)
Super Leader – 970w x 66h pixels
Contact CBS Interactive for specific placement opportunities.
Click here to locate your sales representative.
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File Format
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GIF/JPG default image required for users who cannot view the streaming media content
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Maximum File Size
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200k initial load. Up to 1.2mb total max file size with polite download. Higher file sizes must be downloaded on user click or streamed if video.
File size is unlimited for streaming video.
50k for default image.
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Video
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5 minute maximum; up to 30 seconds maximum uninitiated. All video must have Play, Stop and Sound On/Off controls visible throughout the entire video display.
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Animation
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The unit can animate for a maximum of 30 seconds without sound on load.
If animation is longer, a “Click to Continue” or “Click to Play” can be used. All animation should stop upon exit click.
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Audio
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5 minute maximum; must be user initiated on-click
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Frame Rate
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HTML5: 24 frames per second maximum
Video: 30 frames per second maximum
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CPU Consumption
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Vendor's technology should attempt to consume no more than 25% of users CPU resources on an average system.
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Bandwidth Detection
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On-the-Fly Detection of users bandwidth
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Third Party Serving
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Available through our approved Third-Party Rich Media Vendors
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CBS Interactive Hosted Solution
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Item
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Specification
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Eligible Ad Units
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Leaderboard – 728w x 90h pixels
Skyscraper – 160w x 600h pixels
Messaging Plus – 300w x 250h pixels
Half Page – 300w x 600h pixels
970x250 – 970w x 250h pixels
Super Leader – 970w x 66h pixels
Contact CBS Interactive for specific placement opportunities.
Click here to locate your sales representative.
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File Format
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Uncompressed MOV file.
GIF/JPG default image required for users who cannot view the streaming media content
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Maximum File Size
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10mb maximum file size (Only ONE video file per ad unit is allowed)
50k for default image
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Video
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30 seconds maximum; video to auto-play
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Audio
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30 seconds maximum; must be user initiated on-click
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Frame Rate
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HTML5: 24 frames per second
Video: 30 frames per second
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Linking URL
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An active URL must be provided and cannot exceed 128 characters
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Third Party Tracking (optional)
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Third-party tracking is accepted on the linking URLs. A tracking 1x1 URL is also accepted.
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Testing
All creative must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.
Third-Party Serving Guidelines -
Third-party tags must serve a default GIF/JPG for browsers that do not support rich media.
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CBS Interactive must approve all creative prior to launch.
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CBS Interactive prohibits creative substitution or modification, via the Third-party vendor, to existing campaigns without prior approval.
If creative is changed through the third-party vendor without prior approval, campaigns will be immediately inactivated until creative complies with our specifications.
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"Fourth-party" serving is not supported.
Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.
Deadlines
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CBS Interactive requires that all creative be submitted 3 business days prior to launch.
Quick Links
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Questions about the In-Banner Video opportunity
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Please contact your CBS Interactive representative.
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Questions about your creative
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Contact AdSpecQuestions@cbsinteractive.com.
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© 2012 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 08.07.16
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