Mobile Intromercial Specifications Definition

Mobile Intromercial Specifications

Definition:
The Mobile Intromercial is a high-impact 300x250 messaging unit that overlays site content upon page load. When scrolling vertically, the intromercial will remain pinned to the center of the page until a user closes the creative. In order to close out of the creative, a user can tap on the “skip this” text or another way would be to click anywhere on the grey lightbox area of the page. The Intromercial is frequency capped to show once per user per day and the duration of the creative ad is 15 secs.
Mobile Intromercial Example (300w x 250h):

Important Notes

The Intromercial is served through CBS Interactive and only to users with the following operating systems: Apple iOS: Chrome and Safari Android: Chrome

CBS Interactive Hosted Specifications
Item	Specification
Dimensions	300w x 250h pixels
Maximum File Size	50k
Animation'>File Format	GIF/JPG and Animated gifs are acceptable.
Animation	15 sec max length for animation.
Third Party Tracking (optional)	Third party tracking is accepted on linking URLs. Also, a tracking 1x1 URL is accepted.

Third Party Serving Specifications
Item	Specification
Dimensions	300w x 250h pixels
Maximum File Size	50k
Animation	15 sec max length for animation.
Vendor	CBS Interactive Approved Vendors
Ad Format	GIF/JPG and HTML5 are acceptable.
Tag Format	Standard redirect tags (HREF/IMG SRC) and JavaScript tags are accepted.

Submission Instructions

Submit creative assets via e-mail or post creative assets to a webpage or FTP site and send the location via e-mail to your CBS Interactive sales representative.

Deadlines:

CBS Interactive requires that all creative be submitted 5 business days prior to launch date.

If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Contacts
Questions about this opportunity	Please contact your CBS Interactive representative.
Technical questions about your creative	E-Mail AdSpecQuestions@cbsinteractive.com.

© 2016 CBS Interactive.  All Rights Reserved. Updated on 3.10.16

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