introduction strategy of the company 2
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Contents1.INTRODUCTION 1 2.STRATEGY OF THE COMPANY 2 3.CAPACITY DESIGN 2 4.INPUTS AND SUPPLY CHAIN PROCESS 3 5.THE PRODUCTION LINE PROCESS 4 5.1.Blow Molding Area 4 5.2.Process and Quality Management Area 5 5.3.Labeling Area 5 5.4.Caps Manufacturing Area 5 5.5.Filling Area 6 6.PACKGING 6 7.INVENTORY 6 8.R&D SECTION 7 9.DESTRIBUTION CHANEL 7 Milk it’s consumed in every continent and if you live in the Middle East defiantly you may have encountered this name (Almarai). Almarai Company is an integrated organization founded in 1977 that is headquartered in Saudi Arabia. Almarai is ranked as the number one (FMCG) Fast Moving Consumer Goods brand in the (MENA) Middle East and North Africa region, is the market leader in most of its categories across the Gulf Cooperation Council (GCC), and is the world’s number one class producer of the dairy products used in daily life (Almarai, 2019). It operates in Dubai, UAE as leading service for the customers of food and beverages and is located in the Dubai Industrial City. After over 40 years of sustainable growth, Almarai keeps on to provide nutritious and healthy products to consumers of all ages, with success derived from the bedrock principle of ‘Quality you can trust’. In addition to its high-quality dairy products, Almarai has diversified its product portfolio to include juices, bakery, poultry and infant formula under the brand names Almarai, L’usine, 7days, Alyoum and Nuralac. Meanwhile, the Company operates successful joint ventures with Chipita and PepsiCo. Almarai is the Middle East’s leading brand in the food and beverage manufacturing and distributing. Furthermore, the company’s mission is to deliver high quality, nutritious food, and beverages that enrich the consumers live each day. A quality culture exists throughout the Company. It begins with strategic decision-making by the Board of Directors and senior management, extends across farming, manufacturing and distribution operations and is integral to the development of employees’ professional skills. Therefore, in 2017 the company established a five-year strategic plan to build a supply chain, to ensure the reliable procurement of animal feed, and build a new organization structure. This plan will allow the company to identify specific measurable goals, determine which market should the company compete in, and to deliver outstanding innovation and leadership for the benefit of the customer (Al Kabeer,2017). Download 27.81 Kb. Share with your friends:
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