It profits through customer satisfaction

Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new flavours when his customers suggest them—such as chili-pepper-laced chocolate candy. He believes his customers have the final say on whether the product is of any value. How does Jacques Torres Chocolate keep its customers coming back?

Question 1 options:

It seeks its goals primarily through the use of intensive promotion.

It has an inward focus on the organization’s needs.

It profits through customer satisfaction.

Question 2 (1 point)

The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. What is this process of dividing markets called?

Question 2 options:

perceptual mapping

positioning

micromarketing

market segmentation

Question 3 (1 point)

What is marketing’s sole focus?

Question 3 options:

a control system

Marketing products