understanding the customer

profits

Salespeople who work for market-oriented organizations are generally perceived by their customers to be order takers.

Question 4 options:

True

Question 5 (1 point)

A portion of the automobile market loves taking long drives in the country in a convertible while their kids are babysat. What do we call this subgroup of individuals?

Question 5 options:

a market universe

a market segment

an aggregated market

a segmentation base

Question 6 (1 point)

Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company’s management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?

Question 6 options:

customer orientation

production orientation