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Fig. 1. Methodology diagram
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| Fig. 1. Methodology diagram Majority of the respondents (82.50%) in the survey were aged between 18-25, followed by 7.8% being aged between above the age of 35 (Fig. 2). Whereas 77% were students, the rest were working professionals Fig. 2. Age Groups of the respondents 3.55% 4% 1.70% 0.30% 35-45 45-55 55-65 Age Groups Number of Responses International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8-12, 2018 ♦ 469 ♦ The methodology adopted for this paper (Fig. 1) consisted of first an extensive literature review of the facts and figures influencing car buying behavior and trends in India. Then a questionnaire survey was designed to know the decision influencing factors for car stionnaire was designed on Google forms and sent to likely respondents through various modes Facebook, etc, email, and . The responses so received were analyzed and the results are discussed in this paper. followed by 7.8% being aged between 25-35 the rest were working professionals, homemakers Number of Responses Consumer Buying Behaviour of Cars in India 1 st International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan Figure 4 illustrates the income group of the respondent’s family income. Most of the respondents belong to the income group Rs. 100000-500000 per annum. 28.20% of them earn more than Rs 100000 per annum. 25% belong to the income group Rs. Around 40.98% of the people in the survey did not own a car (Fig. 5). The percentage of people owning 1 car in the family was 31.65% and 27% of the respondents own 2 and more cars in the family. With a figure of 61%, Sedan is the most preferred car among the respondents (Fig. 6) MUV is the least preferred car type (6.40%). Out of the total respondents Maruti(16.50%), Hyundai, Honda(14%) Nissan(5.30%), Ford, Renault, 77% 21% 1.20% 0.70% 0% 10% 20% Student Working Professional Retired Home Maker - ₹1,00,000 17.70% 40.98% Family Ownership of Cars Consumer Buying Behaviour of Cars in India - A Survey International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, Jan 8 Download 1.79 Mb. Share with your friends:
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