Multi-platinum certified rap superstar returns with



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SEPTEMBER 22, 2017


KEVIN GATES RELEASES NEW MIXTAPE “BY ANY MEANS 2”
MULTI-PLATINUM CERTIFIED RAP SUPERSTAR RETURNS WITH

EAGERLY AWAITED FOLLOW-UP TO 2016’s HISTORIC “ISLAH
HIGHLIGHTS INCLUDE THE #1 HIP-HOP HIT, “NO LOVE
NEW MIXTAPE ALSO FEATURES BREAKOUT TRACKS “WHAT IF,”

HAD TO,” AND “BEAUTIFUL SCARS (FEAT. PNB ROCK)


BY ANY MEANS 2” AVAILABLE NOW

AT ALL DSPS AND STREAMING SERVICES

https://atlantic.lnk.to/ByAnyMeans2PR

Bread Winners Association recording artist Kevin Gates has officially announced the release of “BY ANY MEANS 2,” available today at all digital music retailers and streaming services HERE.


Kevin dropped the first By Any Means mixtape while incarcerated in 2014 to show he would never let anyone slow him down or hurt his ability to provide for his family. Kevin has taken on that same mentality this time around and refuses to let his current situation hold him back. By Any Means 2 represents the relentless attitude he has toward his life, his family and his music. I watched Kevin put his everything into these songs. I know that he isn't here to promote this amazing project but I hope that you all enjoy it just as much as if he were here. Let’s hold him down and show him our love by supporting it!  In the words of Kevin Gates "I love you all" #FreeGatesByAnyMeans”

 – Dreka Gates (manager + wife of Kevin Gates)

Though currently incarcerated by the Illinois Board of Corrections, Gates surprised fans around the world earlier this month with the release of a new visual accompanying his acclaimed single, “What If,” available now for download and streaming. The emotional video arrived alongside a deeply personal handwritten message posted on the multi-platinum certified rap superstar’s official Instagram – Gates’ first public statement since his October 2016 imprisonment. The powerful visual for “What If” is streaming now at Gates’ official YouTube channel.
“BY ANY MEANS 2” is highlighted by the chart-topping hit, “No Love,” which instantly shot to #1 on the iTunes Store’s “Top Hip-Hop/Rap Songs” chart while its official audio has earned more than 4 million individual plays via YouTube alone.
As if that were not enough, Gates also heralded “BY ANY MEANS 2” with the new tracks, “Beautiful Scars (Feat. PnB Rock)” and “Had To,” both available now at all DSPs and streaming services. “Gates' most personal project yet,” raved HotNewHipHop upon the latter single’s release. “What's most impressive about Gates' performance on this joint is his versatile delivery. The track is dually powerful considering Gates' current predicament, and lyrics alluding to "snakes in the grass" take on a whole deeper meaning.”
“BY ANY MEANS 2” is the sequel to Gates’ “BY ANY MEANS” mixtape that arrived in March 2014 and immediately affirmed Gates as a major force in hip-hop. The mixtape landed at # 3 on Billboard’s “Top Rap Albums” chart at #17 on the overall SoundScan/Billboard 200, with sales nearly doubling his previous first week sales record. What’s more, “BY ANY MEANS” quickly proved itself to be among the most highly praised hip-hop releases of 2014. “Easily the most complex, confounding, and fascinating gangster rap record of the year so far,” declared Complex. “Breathtaking,” agreed The Fader. “Lyrically dexterous in the manner of older Southern giants like Bun B and 8Ball,” declared the New York Times, while Rolling Stone raved, “The 28-year-old Baton Rouge, Louisiana, artist raps, sings and harmonizes, often alternating between vocal modes within a verse, exuding a gritty earthiness that sets him apart from contemporary crooners like Future and Rich Homie Quan.” Perhaps Vibe summed it up best: “If there’s one rapper that more people need to be talking about, it’s Kevin Gates.”

Today, Kevin Gates is among hip-hop’s greatest new stars, second only to Drake as the best-selling hip-hop artist of 2016. “ISLAH,” the Baton Rouge-based rapper’s acclaimed debut album, was certified platinum by the RIAA for sales in excess of 1 million – 2016’s only debut album to receive platinum certification within one year. One of the rare major hip-hop releases to contain no featured artists, the album made an incredible chart debut upon its January 2016 arrival, entering Billboard’s “Top Rap Albums” chart at #1 while also coming in at #2 on the SoundScan/Billboard 200 with sales in excess of 110,000 – Gates’ biggest sales week to date. “ISLAH” is available now at all DSPs and streaming services.


ISLAH” further featured RIAA 2x platinum certified smashes in “Really Really” and the top 20 smash single, “2 Phones,” the latter of which ascended to #17 on Billboard’s overall “Hot 100” – Gates’ highest charting mainstream single to date. What’s more, Gates’ distinctive accompanying visuals saw him ranked by the New York Times as the #5 most-watched artist on YouTube in the US between January 2016 and April 2017. Indeed, “Really Really” has drawn more than 165 million views thus far at the official KevinGatesTV channel, while “2 Phones” has earned a remarkable 224 million views and counting via YouTube alone.
ISLAH” received critical acclaim cementing its place as a milestone hip-hop release, named among 2016’s top 50 releases by both Billboard and Complex. “‘ISLAH’ is a sustained and triumphant outpouring,” declared Pitchfork in a “Best New Music” 8.5-out-of-10 rave review, “and Gates gives every good, bad, and ugly thing he has. It’s by far the best single release of his career: It’s more melodic and more focused; fiercer and more playful; funnier and sadder. It’s also probably the best pure rap release of the first quarter, and the best-case scenario for how a locally famous rapper can make a great album for a wider audience without getting lost in a corporate ledger.”
“One of the most virtuosic displays of pure rapping you’re likely to hear this year,” said SPIN of the album-opening “Not The Only One,” further applauding “street anthems that could pass for love songs and love songs that could pass for street anthems: this is what Gates does best.” “(Gates) is not afraid to be as flashy, daring and intense as he was on the five acclaimed mixtapes he’s released since 2013,” raved Rolling Stone. “He’s a rapper’s rapper, a lyrical Evel Knievel without any desire for a cloying pop crossover; it should be mentioned that he works with no guest appearance safety nets, save one track on the deluxe edition – ultimately resulting in a cohesive, satisfying, fat-free full-length.”

Gates was also featured alongside Juicy J, Sage the Gemini and Future on “Payback,” one of the many highlights found on “FURIOUS 7: ORIGINAL MOTION PICTURE SOUNDTRACK,” Atlantic Records’ chart-topping musical companion to Universal’s blockbuster action-thriller. The album debuted at #1 on the SoundScan/Billboard 200 upon its April 2015 release, while also triumphing around the globe with gold certified sales in Australia, Hungary, Japan, and the United Kingdom.


At the close of 2014, Gates released the follow-up to his debut mixtape, “LUCA BRASI 2: A GANGSTA GRILLZ SPECIAL EDITION MIXTAPE.” The collection – which marked the latest installment of DJ Drama’s widely respected “GANGSTA GRILLZ” series – includes the phenomenal anthem, “I Don’t Get Tired (#IDGT) (Feat. August Alsina),” which caused a social media commotion upon its release. Gates’ use of the phrase, “I Don’t Get Tired” and the #IDGT hashtag – which represent his relentless hardworking approach to life – was used well over a million times on Instagram alone, with countless placements on other social media platforms.
Named as one of XXL Magazine’s “XXL Freshmen 2014,” Kevin Gates first broke nationwide with 2013’s masterful mixtape, “THE LUCA BRASI STORY.” The set earned the Baton Rouge-based MC both popular success and widespread critical acclaim for his extraordinary emotional power and melodic invention, ultimately leading to a new partnership between Atlantic Records and his own Bread Winners’ Association. In addition, “THE LUCA BRASI STORY” was named by Rolling Stone as one of the “20 Best Hip Hop Albums of 2013.”

FOR MORE ON KEVIN GATES:

www.kvngates.com

instagram.com/iamkevingates

twitter.com/iamkevingates

youtube.com/user/kevingatesTV

atlanticrecords.com

officialbwa.com
FOR MORE INFORMATION ON KEVIN GATES CONTACT:

Chelsey Northern // Atlantic Records



Chelsey.Northern@atlanticrecords.com
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