Name: Sung-Bae Roger Park, Ph. D. Information Update



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Name: Sung-Bae Roger Park, Ph.D. Information Update: January 10, 2014

Contact Address: Phone: (509) 313-3483 (office); 509-998-5683 (cell),

502 E. Boone Ave. Spokane, WA 99258-0025 010-3716-2773 (cell in Korea)


Current Position

Associate Professor, Sport & Physical Education (Tenured)

Co-Director of Graduate Sport & Athletic Administration Program (Administrative Position)
Academic Degrees

2005 Ph.D. Sport Management (Applied Statistics Minor) University of Northern Colorado

2002 M.S. Sport Management University of Florida

2000 B.S. Economics with Business Minor Sogang University, Seoul, Korea


Professional Experience

2012-present Associate Professor School of Education, Gonzaga Univ.

2007-2012 Assistant Professor School of Education, Gonzaga Univ.

2012 (June-July) Visiting Scholar Javeriana Cali, Colombia

2008 (June-July) Visiting Instructor Sogang University, Seoul, Korea

2005-2007 Assistant Professor School of Business, Saint Leo Univ.

2006 (June-July) Visiting Instructor Sogang University, Seoul, Korea

2004 (December-January) Visiting Instructor Sogang University, Seoul, Korea

2002-2005 Research Associate Sport Marketing Research Institute
Faculty and Administrative Load

FALL 2013

EDPE 514 Ethical and Legal Issues in Sport & Athletics 3 credits

EDPE 421 Sport Facility Management 3 credits
SPRING 2013

EDPE 207 (01) Technology and Professional Readings in Sport 3 credits

EDPE 207 (02) Technology and Professional Readings in Sport 3 credits

EDPE 400 Sport Promotions in Sport 3 credits

EDPE 565 Research Methods & Statistics in Sport & Athletics 4 credits
FALL 2012

EDPE 421 Facility Management in Sport & Athletics 3 credits

EDPE 414(01) Ethical/Legal Aspects in Sport & Athletics 3 credits

EDPE 414(02) Ethical/Legal Aspects in Sport & Athletics 3 credits

EDPE 621 Facility Management in Sport & Athletics 3 credits
SPRING 2012

EDPE 207 Technology and Professional Readings in Sport 3 credits

EDPE 400 Sport Promotions in Sport 3 credits

EDPE 565 Research Methods & Statistics in Sport & Athletics 4 credits



Publications - Refereed (Last 5 Years)

Park, S. R., Henriquez, M., & Camacho, R. (in progress). Preliminary Inquiry on sport sponsorship activation in



Cali, Colombia. Manuscript to be submitted to the International Journal of Sport Management and Marketing. (Data collection completed)
Kim, J., Park, S. R., Han, P., & Shin, J. (in progress). A cross-cultural study of relationships among competing

values leadership, team cohesion, intrinsic motivation, and team performance between South Korean and American intercollegiate athletes. The Manuscript to be submitted to the International Journal of Sport Management and Marketing. (Data collection completed)

Park, S. R., Kim, M., Choi, J. A. (in review). Building a nation’s branding through sports. Manuscript

Submitted on October 4th, 2013 to the Journal of Sport Management

Choi, J. A., Kim, M., & Park, S. R. (in press). Globalizing sport management curriculum: an analysis of



Benefits of a short-term study abroad program. Manuscript accepted to the International Journal of Sport

Management and Marketing.

Park, S. R., Gavigan, J., & Brabazon, M. (2013). Recognizing a sport’s name is different from being attracted to a

sponsor. Journal of Kinesiology & Wellness. 2. Retrieved from http://wskw.org/publication/2013/recognizing-sponsor’s-name-different-being-attracte

Park, S. R., Choi, J. A., & Kim, M. (2013). Measuring the effectiveness of tweeted contents for local professional sports franchises. Journal of Kinesiology & Wellness. 2. Retrieved from

http://wskw.org/publication/2013/measuring-effectiveness-tweeted-contents-local-professional-sports-franchises

Rickel, K., Park, S. R., & Morales, J. (2012). Multiple Groups Confirmatory Factor Analysis of the Motivational

Factors Influencing Individuals’ Decisions about Participating in Intramural Sports. Sport Management International Journal, 8(2), 5-15.

Park, S. R., & Han, P. (2012). Visual Ethnography of on-site sponsorship activations: A Case study of Spokane

Shock. Journal of Kinesiology & Wellness. Retrieved from http://wskw.org/publication/2012/visual-ethnography-site-sponsorship-activations-case-study-spokane-shock

Shin, J., Park, S. R., & Kim, H. (2012). A Psychological intervention program in a



sporting rehabilitation process for disabled shooting athletes in Korea. International Journal of Business and Social Science, 3(18), 8-15.

Choi, J. A., & Park, S. R. (2011). What drives the baby-boomer athletes? An empirical study of the exercise

motivation of senior athletes. The International Journal of Humanities and Social Science, 1(17), 29-45.

Park, S. R. (2011). A new way of ambush marketing strategy practiced in 2010 Vancouver winter Olympics.



Western Society Review, 9, A10-11.

Park, S. R. (2011). Is Ambush Marketing Controllable? Case study of Vancouver 2010 Winter Olympics.



Proceedings of the 22nd Pan-Asian Congress of Sports & Physical Education, 9, 403-406.

Park, S. R., & Choi, J. A. (2011). Visual/Logo-identity in the Major League Baseball.



International Journal of Applied Sports Science, 23(1), 251-270.

Park, S. R. (2010). Redefined Ambush Marketing. Journal of Sport Business Review, 71, 27-35.

Park, S. R., & Han, P. (2010). Development of effective sponsorship strategies toward NCAA. Western Society

Review, 8, 13-14.

Park, S. R., Tomasini, N., & Shields, E. W. (2010). Perceived Opportunities and Barriers in the Football Coaching

Profession: Differences between Atlantic Coast Conference (ACC) African-American and Caucasian Football Student-Athletes. International Journal of Applied Sports Science, 22(1), 33-58.

Park, S. R., & Kim, M. (2010). Preliminary Exploration about the Impact of the Olympic Promotional Video



on the Image of the Olympic Host City. Pan-Asian Journal of Sports and Physical Education, 2(1), 73-79.

Shin, J., Park, S. R., Song, W., Kim, S., & Kwon, S. (2010). The Redevelopment and Validation of the



Rehabilitation Adherence Questionnaire for Injured Athletes. International Journal of Rehabilitation Research, 33(1), 64-71.

Casper, J., Park, S. R., & Harrolle, M. G. (2010). Korean World Cup Soccer: Examining the

Relationships among Past Success, Soccer Knowledge, National Identification, and Future Interest, International Journal of Sport Management, 11(1), 84-95.

Park, S. R. (2009). Exploratory Factor Analysis of World Cup Soccer Fandom. Western Society Review, 7, 34-35.

Park, S. R. (2008). The Preliminary Validation of an Instrument: World Cup Soccer Behavior. The

International Journal of Sports and Physical Education of China and Korea, 14(1), 158-169.

Park, S. R., & Lee, S. (2008). Multiple groups confirmatory factor analysis of the motivational factors affecting

individuals’ decisions about participating in action sports and an inquiry into participant action sports participatory fandom. International Journal of Sport Management and Marketing, 3(4), 348-357.

Park, S. R., Tomasini, N., Choi, J. A., & Draves, P. R. (2007). To market real life sport games through sports

video games: a preliminary study on causal relationships among sport video game interest and sport game interest. International Journal of Sport Management, 8(3), 347-357.

Park, S. R., & Stotlar, D. K. (2006). A Cross-Cultural Study of the Action Sport participatory Fandom Between

Korean College Students and Their American Counterparts. ICHPER-SD Journal of Research, 1(1), 5-9.

Choi, J. A., Stotlar, D. K., & Park, S. R. (2006). Visual Ethnography of On-site Sport

Sponsorship Activation: LG Action Sports Championship. Sport Marketing Quarterly, 15(2), 71-79.

Park, S. R. (2005). A Cross-Cultural Study of the Motivational Factors Affecting Individuals’ Decisions about

Participating in Action Sports between Korean College Students and Their American Counterparts. International Journal of Eastern Sports and Physical Education, 3(1), 13-27.

Park, S. R., Lee, S., & Chen, M. (2005). A Cross-Cultural Comparison of Factors Explaining Action Sports

Fandom of Y Generation College Students in Korea, Taiwan, and the USA. In B. G. Pitts (Eds.), Where Sport Marketing Theory Meets Practice (pp. 39-47). Morgantown, WV: FIT.

Publications – Non-Refereed

Park, S. R. (in review). Chris Hansen Wants SuperSonics Back to Seattle. Korea Sport Business Review.

Manuscript submitted on January 3rd, 2014.

Park, S. R. (2012). The success of business operations: Case study of Spokane Shock. Korea Sport Business



Reivew, 77, 4-17.

Park, S. R. (2010). Spokane Hoopfest. www.basketkorea.com/2010/07/26653.htm

Park, S. R. (2010). Good bye! Supersonics. www.basketkorea.com/2010/01/13215.htm

Park, S. R. (2010). Good bye! Supersonics. www.basketkorea.com/2010/02/3215.htm

Park, S. R. (2009). Basketball and Olympics. www.basketkorea.com/2009/12/9137.htm

Park, S. R. (2009). From NCAA to NBA. www.basketkorea.com/2009/09/2169.htm

Park, S. R. (2009). NCAA Midnight Madness Part I. www.basketkorea.com/2009/10/4559.htm

Park, S. R. (2009). NCAA Midnight Madness Part II. www.basketkorea.com/2009/10/4678.htm

Park, S. R. (2009). Intro to Intercollegiate Basketball. www.basketkorea.com/2009/08/1126.htm

Park, S. R., Tomasini, N., & Coll, J. (2006). Sports Video Game Sponsorship. Korea Sport Business, 55, 14-21.

Park, S. R. (2005). Athlete Endorsement. Korea Sport Business, 51, 2-13.

Park, S. R. (2005). A Cross-Cultural Comparison of Action Sports Fandom Between

Taiwan and Korean Action Sports Participants. Korea Sport Business, 46, 2-13.

Park, S. R. (2004). Baseball and Olympics. Korea Sport Business, 44, 26-35.

Park, S. R. (2004). Preliminary Overview of Action Sports Industry in the USA. Korea Sport Business, 44, 50-62.

Park, S. R. (2003). Major Issues in the Planning and Designing of a Sport Facility. Korea Sport Business, 40, 50-

55.

Tomasini, N., & Park, S. R. (2003). Financial Status in the Operation of NCAA Athletic Department. Korea Sport



Business, 40, 30-36.

Park, S. R. (2003). Motivation Analysis: Scenario for the Korean National Soccer Players of 2002 World Cup

through Motivation Theory. Korea Sport Business, 40, 20-29.

Park, S. R., & Wu, C. (2003). Sport Lottery System in Taiwan. Korea Sport Business, 41, 34-40.

Park, S. R., Park, S., & Lee, S. (2003). Price Determination Factors for Spectator Sport Product. Korea Sport

Business, 43, 12-25.

Park, S. R., Shin, J., & Lee, S. (2003). Forecasting the Potentials of Sport Industry in the North America. Korea



Sport Business, 43, 30-43.


Professional Papers Presented

Park, S. R. (2013). The development of sports and cultural factors to measure country image of Korea. Abstract

presented at the 2013 Western Society for Kinesiology and Wellness conference, Reno, NV.

Park, S. R., Henriquez, M., & Camacho, R. (2013). Preliminary Inquiry on sport sponsorship activation in



Cali, Colombia. Abstract presented at the 2013 Western Society for Kinesiology and Wellness conference, Reno, NV.

Park, S. R., Gavigan, J., & Brabazon, M. (2012). Recognizing a sponsor’s name is different from being



attracted to a sponsor. Abstract presented at the Western Society for Kinesiology and Wellness.

Park, S. R., Lootens, M., Imes, T.C. (2012). Measuring the effectiveness of tweeted contents for local



professional sports franchises. Abstract presented at the Western Society for Kinesiology and Wellness.

Park, S. R., & Guyton, E. (2011). Visual ethnography of on-site sponsorship activations. Abstract accepted to the

Western Society of Kinesiology and Wellness Conference in Reno, NV.

Park, S. R. (2011). The Role of Sport Management Programs in Kinesiology. Invited as a panelist at the Western

Society of Kinesiology and Wellness Conference in Reno, NV.

Choi, J. A., Kim, M., & Park, S. R. (2011). Globalizing sport management curriculum: an analysis of benefits



of a short-term study abroad program. Abstract accepted to the Sport Marketing Conference in Houston,

TX.


Park, S. R., Rickel, K., & Moreles, J. (2011). Multiple Groups Confirmation Factor Analysis. Paper poster-

presented at the Collegiate Sport Research Institute Annual Conference in Chapel Hill, North Carolina, in

April 2011.

Park, S. R. (2010). Economic Impact Study: City of Spokane. Paper presented at Kangwon International Sport &

Leisure Forum in November, 2010.

Park, S. R. (2010). Ahead of a game: A new way of ambush marketing in 2010 Vancouver Olympics. Paper

presented at the Western Society of Kinesiology and Wellness Conference in Reno, Nevada.

Park, S. R., Han, P., & Bae, S. (2010). Corporate Sponsorship toward NCAA. Paper poster-presented at Collegiate

Sport Research Institute Annual Conference in Chapel Hill, North Carolina, in April, 2010.

Casper, J., Park, S. R., & Harrolle, M. G. (2009). FIFA World Cup Soccer Fan Research.

Paper presented at Sport Marketing Association Conference, Cleveland, OH.

Park, S. R. (2009). Beijing Olympic Video Promotions. Paper presented at the Western Society of Kinesiology

and Wellness for the 53rd Annual Conference in Reno, Nevada, in October, 2009.

Park, S. R. (2008). Preliminary Validation of a Measure for World Cup Fan Behavior. Paper presented at the

Western Society of Kinesiology and Wellness for the 53rd Annual Conference in Reno, Nevada.

Park, S. R. (2008). I was invited as a panel for the session for ‘Opportunities abroad for sport/fitness



Professionals and educators’ at the 53rd Annual Conference in Reno, Nevada, in October, 2008.

Choi, J.A., & Park, S.R. (2008). What drives the baby-boomer athletes? An empirical study of



The participant motivations from the 2007 Bay Area Senior Games. Paper presented at Sport Marketing Association Conference, Pittsburgh, PA.

Stotlar, D.K., Choi, J.A., & Park, S. R. (2007). Using best-worst scaling in sponsorship selection: The Case of LG



Electronics. Paper presented at North American Society for Sport Management Conference, Miami, FL.

Park, S. R., Tomasini, N., & Chiu, P. (2006). Visual Signs/Logo-Identify of Ardent Baseball Fans in the



Tropicana Field. Paper presented at Taiwan National Sport Management Conference, Taipei, Taiwan.

Park, S. R., Tomasini, N., & Choi, J. A. (2006). Causal Relationship among Sport Video Game Interest and Sport



Game Interest. Paper presented at SMA Conference, Denver, CO.

Choi, J. A., Stotlar, D. K., & Park, S. R. (2006). The Impact of Asian emergence in the Ladies Professional Golf



Association (LPGA): A case study of Anheuser-Busch and its sponsorship objectives and strategies. Paper presented at SMA Conference, Denver, CO.

Choi, J. A., Stotlar, D. K., & Park, S. R. (2005). Visual Ethnography of On-site Sport Sponsorship Activation: LG



Action Sports Championship. Paper presented at SMA Conference, Tempe, AZ.

Chen, M., & Park, S. R. (2004). A Study of Market Segmentation among Adolescent of X-treme Games. Paper

presented at the 2004 SMAANZ Conference, Melbourne, Australia.

Park, S. R., Lee, S., & Chen, M. (2004). A Cross-Cultural Comparison of Factors Explaining Action Sports



Fandom of Y Generation College Students in the USA and Korea. Paper presented at the 2004 SMA

Conference, Memphis, USA.

Park, S. R., Wisdom, T., & Shin, J. (2004). Causal Relationships among Leadership, Motivation, Commitment,

Satisfaction, and Class-Drop Intention on PE Classes in a Korea University. Paper presented at the 2004 EASM Conference, Ghent, Belgium.

Lee, S., & Park, S. R. (2004). Exploratory Inquiry into Workplace Exercise Program in AnSan Ban-Wall



Industrial Complex in Korea. Paper presented at the 2004 EASM Conference, Ghent, Belgium.

Park, S. R., & Chen, M. (2004). Examining Factorial Invariance of an Organizational Dynamics Model Across



Two Countries. Paper presented at the 2004 NASSM Conference, Atlanta, USA.

Park, S. R. (2004). Factors Affecting Annual Salaries of Foreign-born Baseball Hitter in Korea Baseball League.

Paper presented at the annual meeting of the UNC Research Day.Greeley, CO.

Park, S. R. (2004). Factors Affecting Satisfaction of College Students to Engage in Physical Education Class in



Korea. Poster session presented at the annual meeting of the UNC Research Day. Greeley, CO.

Kim, S., Chiu, P., Park, S. R., Choi, J. S., & Wang, C. (2004). Public Opinion Research Report: Female Golfers



Playing in the PGA. Poster session presented at the annual meeting of the UNC Research Day. Greeley, CO.

Park, S. R. (2003). A New Era of Sport Sponsorship in Korea Professional League: A Case Study of Korea



football League. Paper presented at the annual meeting of the UNC Research Day, Greeley, CO.

Park, S. R. (2003). The Success of the Korean Golf Industry: The Main Factors to Develop Golf Industry in Korea.

Poster session presented at the annual meeting of the UNC Research Day, Greeley, CO.

Wisdom, T. L., Hsieh, L., & Park, S. R. (2003). Sport Marketing Association-Poster Presentation Contest. Poster

session presented at the 2003 SMA conference, Gainesville, Florida.

Chen, M., & Park, S. R. (2003). Organizational Dynamics of Olympic Committee Employees in Taiwan and



Korea. Poster session presented at the 2003 EASM Conference, Stockholm, Sweden.

Chen, M., Yoo, Y., & Park, S. R. (2003). Organizational Dynamics of Non Profit Organization Employees in



Korea. Paper presented at the 2003 Daegu Universiad Conference, Daegu, Korea.
Other Projects or Products: Published Book/Book Chapter/Book Translation:

Coll, J., Draves, P., & Park, S. R. (2008). A developmental guide to research: a student/faculty handbook.

Dubuque, IA: Kendall Hunt.

Park, S. R., Lee, H., & Yoo, Y. (2005). Translation and Publication: Stotlar, D. K. (2001). Developing Successful



Sport Sponsorship Plans. Morgantown, WV.

Park, S. R. (2004). An Analysis of Sports Agent Industry in the USA. Seoul Olympic Sports Promotion

Foundation, Seoul, Korea.

Other Projects or Products: Published Book/Book Chapter/Book Translation:

Coll, J., Draves, P., & Park, S. R. (2008). A developmental guide to research: a student/faculty handbook.

Dubuque, IA: Kendall Hunt.

Park, S. R., Lee, H., & Yoo, Y. (2005). Translation and Publication: Stotlar, D. K. (2001). Developing Successful



Sport Sponsorship Plans. Morgantown, WV.

Invited Presentations

Park, S. R. (2012). The Economic Impact of The Sporting Events. The official was delivered to the Cali World

Games Organizing Committee in Colombia in June 2012.

Park, S. R. (2012). Sport Sponsorship Evaluation. Invited presentation was delivered to the School of Business

and Economics Faculty at the University of Javeriana in Cali, Colombia in July 2012.

Park, S. R. (2012). Measurement of Economic Impact of World Games. The official presentation was delivered to

the employees at the athletics department at the University of Javeriana in Cali, Colombia in July 2012.

Student Research Advisor/Sponsor

Hoffman, C. (2013). Athletic Success and Donations. Abstract presented at the Spokane Intercollegiate Research

Conference at Whitworth University in April, 2013.

Bomar, M. (2011). An extended narrative approach to understanding university of Colorado fans’ donation



patterns to the athletic department from 2006-2010. Abstract poster-presented at the Collegiate Sports Research Institute Conference in Chapel Hill, NC. In April, 2011.

Newton, S., & Jensen, B. (2011). Antitrust Law and sport. Abstract presented at the Spokane Intercollegiate

Research Conference at Whitworth University in April, 2011.

Beatty, B. (2011). The Uprise of the Portland Trail Blazers through community relations (Undergraduate thesis.




Master’s Thesis Chair

Meade, P. (2013). Contract year performance: A phenomenon within the National Basketball Association.

Bomar, M. (2011). An extended narrative approach to understanding university of Colorado fans’ donation

patterns to the athletic department from 2006-2010 (Master’s thesis).

Dodd, J. C. (2011). The impact of athletic performance on athletic program revenue and attendance: a case study



of Utah state university (Master’s thesis).

Berg, A. (2011). Measuring the effects of major sport corporation sponsorship with high school sport programs

(Master’s thesis).

Holley, K. (2011). Market research for bringing a NBDL team to Spokane, WA: A feasibility study (Master’s

thesis).

Lambert, R. (2010). US major league soccer responds to global warming: what is the score? (Master’s thesis).

Mires, H. (2010). Why do we exercise? Adult physical activity motivation (Master’s thesis).

Dawes, D. (2010). Leadership in collegiate athletics: learning skills for future career success (Master’s thesis).

Pineda, M. A. (2010). The coaches’ perspectives on international recruiting in Division I men’s tennis (Master’s

thesis).

Beckman, M. (2010). The affect of winning percentage and arena capacity on the attendance level of women’s

basketball in the West Coach Conference from 2005-2010 (Master’s thesis).

Daniel, R. (2010). Athletic facility members vs. University enrollment (Master’s thesis).

Keefer, C. (2010). Growth and the relocation of the Spokane Riverhawks (Master’s thesis).

Kallas, A. M. (2009). The risks and rewards of investing in amateur elite girls basketball: a case study of the



Spokane stars elite basketball program (Master’s thesis).

Payne, A. E. (2009). Starting the madness at midnight: a study on midnight madness celebrations at NCAA



Division I institutions and success by appearances in the NCAA men’s basketball tournament (Master’s theiss).

Sander, E. (2009). Minor league ownership: soccer business plan (Master’s thesis).

Cushman, B. (2008). An economic impact study of the National Association of Intercollegiate Athletics National

Baseball (Master’s thesis).


Technical Report

Park, S. R. (2013). Sport Sponsorship Research for Spokane Chiefs.

Park, S. R. (2012). Sport Marketing and Sponsorship Research for Spokane Shock.

Park, S. R (2011). Perceived Impact of Sponsors’ Onsite Activation Report for Spokane Shock.




Professional Committees

Editorial board member: Journal of Kinesiology and Wellness (April 2012-present)

Washington State Representative: Western Society of Kinesiology and Wellness (January 2012-present)

Invited reviewer: The Journal of Media and Communication Studies (December 2011-January 2012)

Editorial board member: Korea Sport Business Review (June 2012-present)

Past University Committees

School of Education – Graduate Committee 2008-2013

School of Education – Award Committee (Ad-hoc committee) May 2013

School of Education – Faculty Search Committee (DELA) Spring 2013

School of Education – Faculty Search Committee (SPE) Spring 2013

University - Unity Multicultural Education Center Advisory Board Member 2010-2013

University – Graduate Committee 2008-2013

- (Curriculum Review Subcommittee)

University - Institutional Review Board Committee 2009-2013

School of Education – Award Committee 2009-2012

School of Education – Interim Assessment Committee Fall 2012

School of Education – Curriculum Committee 2010

Interim Faculty Senate Fall 2007

Interim Member, SOE Graduate Committee Fall 2008


Professional and Academic Associate Services – Outside of University

Member National Association of Sport Management 2012-present

Member Collegiate Sports Research Institute 2011-present

Invited Keynote Speaker Kangwon International Sport & Leisure Forum November 2010

Invited Columnist Basket Korea WebZine Committee in Korea 2009-2011

Network Member Eastern Sport & Culture Planning 2010-present



Community Volunteer Services

Volunteer Sub Coach – Sabers (U-9) Fall 2013

Timer – 2013 SWAT Triple Pentathlon April 2013

Timer – 2013 Shamrock Shake-up March 2013

Timer – 2012 Fall Kick-Off Developmental Meet October 2012

Timer – 2012 Inland Empire Long Course Championships July 2012

Timer – 2012 Shamrock Shock-up Swimming Tournament, Whitworth University March 2012

Voluntary Researcher for Spokane Shock: Sponsorship Studies 2011-2012

Photographer – Day in Motion (Trinity Schools) 2012

Timer – Spokane Area Swimming Events: Meets 2011

Photographer - Day in Motion (Trinity Schools) 2009-2011

Volunteer – Bloomsday 2009 2009

Volunteer Agent for GU Basketball Players for Korean Basketball League 2009

Coordinator – Campus Visit of an International Program Director from

Sogang University (Jesuit University) 2008


Conference Appearances (last 5 years)

WSKW Conference 2013

Collegiate Sport Research Instittute Conference 2013

North American Society of Sport Management Conference 2012

Sport Marketing Association Annual Conference 2011

CSRI Annual Conference 2011

Kangwon International Sport & Leisure Forum, Korea 2010

Korea Sport Industry Forum, President Hotel, Seoul, Korea 2010

Collegiate Sport Research Institute Conference 2010

Invited Speaker at Ulsan University, Ulsan, Korea 2010

Sport Management Seminar at Ulsan University 2010

World Conference on Sports and Environment 2009

Sport Marketing Association Conference 2009

Western Society of Kinesiology and Wellness Conference 2009

Pusan Sport Management Conference 2008

Western Society of Kinesiology and Wellness Conference 2008


Individual or Team Research/Consulting Projects

Cali Deportive (Professional Soccer Team) Sponsorship Evaluation 2012-2013

Economic Impact for 2013 World Games Organizing Committee in Cali, Colombia July 2012

Spokane Shock (Arena Football League Franchise) 2011 & 2012

NCAA Sponsorship - LG Electronics (Contributions to the Data Collection/Consulting) 2009


Honor, Grants, & Awards

Sumitomo Foundation ($11,000) – in review 2014-2015

Gonzaga Research Council Grant ($1500) 2013-2014

Korean Studies Grant, Academy of Korean Studies ($15,000) 2012-2013

Honorable Certificate, Ulsan University 2010

Honorable Certificate, Taiwan National Sport Management Conference 2006

Chancellor’s List, University of Northern Colorado 2005

SMA Conference - Student Poster Research Contest Award 2003



Presidential International Scholarship Award, University of Northern Colorado 2002

B.K. Stevens Scholarship Award, University of Florida 2002

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