Presented By: Patrick Culley Deepak Gupta Lindsey Hoffman Stephanie Luongo Sulyn Oum Ryan Stevens
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Tasty Baking CompanyInternational Marketing Plan May 31, 2005 Presented By: Patrick Culley Deepak Gupta Lindsey Hoffman Stephanie Luongo Sulyn Oum Ryan Stevens 
Table of Contents 3 Executive Summary5 Company Profile 6 Situation Analysis 8 Market Profile
12 Place
16 Product 20 Pricing 23 Promotion
Two men who came together established the Tasty Baking Company in 1914 to introduce the World’s first ever individually wrapped lunchbox size pies. Tastykake has a solid foundation with five key building blocks that has been driving the company to earn sales in excess of $250 million through over 100 different products. The Tasty Baking Company is a small company that is growing by leaps and bounds every year. Situation Analysis The United Kingdom is a melting pot of cultures in modern day and has one of the most stable and successful economies in the free world. Recent political action and historic worldwide events have assisted in establishing a “special relationship” between the United Kingdom and the United States of America. Although several culture differences lay between these two countries there are several aspects that are similar between the two. With 88% of adults living in the United Kingdom snacking between meals, it is easy to see why the Tasty Baking Company is seeking to capitalize on this growing trend. As snacking continues to increase due to demanding lifestyles and time constraints, current cake manufacturers are faced with the task of innovation in order to produce snacks that are more convenient, while maintaining some semblance of nutritional value. Cakes and biscuits come in as the number two snack of choice in the United Kingdom, which puts the Tasty Baking Company, with its tried and true product lines and years of experience, in a prime position to introduce ground-breaking products into this thriving global market. Download 174 Kb. Share with your friends:
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