Press Note Dil Ki Suno Kuch Karo Goonj’s calls for 100,000 acts of Giving in Daan Utsav

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Press Note
Dil Ki Suno Kuch Karo - Goonj’s calls for 100,000 acts of Giving in Daan Utsav
New Delhi; Goonj, the award-winning voluntary organization that channelises cloth and other material like utensils, footwear, school material, office equipments etc.. from cities as a powerful resource in the most far flung villages of India, has launched ‘100,000 Acts of Giving’ campaign for the upcoming Joy of Giving week (now called Daan Utsav, Oct 2nd to 8th).
Goonj is motivating people all across urban India to look around in their own homes and create a pack of things to address needs of families in village India. The drive is divided into four segments—Family packs, School packs, 2 meter cloth and Goonj kee Gulak. People can give their contributions in Goonj offices in 8 cities (listed here) and in Public Collection Centers (PCC’s) in other cities, information for which will be available on Goonj website
The aim is to bring joy to village families through 100,000 units of each (contributed by urban India) - family packs containing things a family needs, 100,000 school packs for village school children, 100,000 city people giving 2 meter clean cotton cloth which will be used to prepare cloth pads for village women who badly need it during menses. (A pack of 10 MY Pads requires about 2.5 meters of cotton cloth. Goonj is asking 100,000 people in the cities to create a Goonj Kee Gullak, (the familiar piggy bank) for Goonj in empty boxes, bottle etc. (one can also collect a Gullak from nearest Goonj office) to collect their small change because for Goonj ‘every penny matters.’ Once the Gullak fills up, bring it or the monetary contribution to Goonj. “The idea is to motivate city people to actively participate in bringing about social change in the country by contributing in whatever way they can" explains Goonj's Founder Director, Anshu Gupta.
In village India under Goonj’s Cloth For Work initiative people participate in more than 2000 developmental activities every year and receive these kind of Family Packs as reward for their labor while School Packs act as an incentive to motivate village children towards learning and positive behavioral changes under Goonj’s School to School (S2S) initiative. Under Goonj’s nationwide initiative ‘Not Just a Piece of Cloth’ Goonj makes ‘My Pad’, clean cloth sanitary pads and reaches them out to village women as a tool to make them more aware about menstrual health and hygiene and to get them to speak up about the taboos and challenges they face around it. The 2 meter cloth contribution means saving a woman from the monthly indignity of using sand, ash, rags etc in the absence of a piece of clean cloth in menstruation.
For more details log on to . To participate in Goonj’s JGW campaign write to
For media queries please contact;

Meenakshi Gupta, 9818871721
About GOONJ;GOONJ (means an echo) a multi award winning social enterprise, using the city’s discard for fueling wide spread development work across village India. While dealing with more than 3000 tons of material annually, Goonj reaches this material as a resource, as a parallel currency with dignity to the rural communities as they take up large scale development work like recharging water bodies, rebuilding local infrastructure, education, for addressing their own issues. Goonj’s work has also led to the systematic changes in the disaster relief & rehabilitation work; while it has also opened up the most taboo issue of menstrual hygiene and providing clean cotton cloth as a viable solution. For details, please refer-

* Registered under societies act & FCRA

Winner of Lien i3 Challenge Award, Innovation for India Award, NGO of the year Award, World Banks’s Development Market Place Award &

Changemakers Innovation Award

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