Technoprenuership1 11
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d) Technological environment New developments in science and technology continue to create new industrial opportunities. One should therefore continually examine local raw materials and existing products for possible utilization and improvements.
External Micro-Environment (Market/Task) The external micro-environment consists of the actors close to the company that affect its ability to serve its customers. These are the suppliers,
customers, markets and competitors.
1) Suppliers Suppliers form an important link in the company’s overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. The technopreneur must watch supply availability i.e.
supply shortages or delays, labour strikes and other events that can cost sales in the short run and damage customer satisfaction in the long run. Technopreneurs must also monitor the price trends of their key inputs. Rising supply cost may force price increases that can harm the company’s sales volume.
2) Customers There is need to study customer markets closely. a) Consumer markets consist of individuals and households who buy goods and services for personal consumption.
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