Request for approval document
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- Business Justification
- Anticipated Closing Date
- Three/Five Year Projections
- Detailed Description of Material Terms
- List of All Agreements
- Regulatory Risks: TBD Description of Any Material Tax Implications: TBD Other Material Information
- __________________
- _______________________________________
- Animax UK Financial Overview
| REQUEST FOR APPROVAL DOCUMENT
Date: December 7, 2012 Sponsor Division: Sony Pictures Television Primary Executive Contact: Andy Kaplan, President, Worldwide Networks, SPT General Description of Activity or Transaction: Launch of Animax digital SVOD service and linear branded block in the UK for an expected total investment of $0.2M to comprise as follows:
- Animax branded programming block on Sony UK channel Business Justification: The SVOD Animax digital service will provide SPT digital business with its first premium digital service in the UK that will sit alongside Crackle as an AVOD offer. Anime offerings in the UK are currently very limited with most UK anime fans using the US CrunchyRoll service. Animax SVOD will provide UK anime fans with a premium anime destination through a partnership with Viz Media, one of the leading publishers and distributors of Anime product, for content. Animax UK SVOD launch is the first step in SPT Networks strategy to evaluate and develop direct to consumer digital services across EMEA as both standalone channels and extensions of existing linear channels. Animax SVOD will enable SPT to test the business opportunity for SVOD services in a single market before evaluating strategy for further territory and brand launches. Goal of Animax branded block on Sony UK Channel is to create a late night cult-audience destination, cross-promote to the SVOD service and deliver potential upside as the existing audience during this daypart is minimal. Concurrent linear and digital launch provides program buying leverage for both services. Investment requirement is mitigated by leveraging existing SPE infrastructure including the global Animax website platform and ad sales representation from in-house agency Dolphin. Anticipated Closing Date: Channel launch planned for April 2013 Total Investment/ Payment to SPE: Investment deepwater mark of $0.2M under SPT’s base case including initial platform development for the Animax digital service of $0.1M with an additional $0.1M net investment in operational funding. Content will be licensed on a revenue share basis with Viz Media to mitigate investment risk. There is no incremental investment associated with the linear branded block. Three/Five Year Projections: See page 1of Exhibit #1 for base case business plan projections. Summary Valuation/ Underlying Assumptions: The site assumes an average of 76K unique users per month in Year 1 (FY14) rising to 142K per month by FY18. All content will be available on an ad-free basis for subscribers as well as on a PPV basis. Non-transaction users will be monetized through pre- and mid-roll advertising. Each episode of new simulcast seasons will be made available on an AVOD basis for a short window of 2 weeks to encourage new users to try the service before up-selling them to the subscription service. SVOD service assumes 2.5% - 2.8% of unique users are converted to monthly subscribers at a retail price of $10 per month. PPV service assumes 5% of unique users are PPV users at a transaction fee of $1.60. Advertising will be sold as part of the existing deal that Crackle has with Dolphin and Videology. Projected deepwater mark of $0.2MM. EBIT and Cashflow positive from FY14, cumulative breakeven achieved in FY17. NPV $0.1MM ($1.0MM including terminal value) and IRR 22% Sensitivity analysis around retention and conversion rates would deliver the following: Lifetime of a subscriber reduces from 6 months to 3 months
Retention rate for new users reduces from 40% to 20%
Subscription conversion rate reduces from 2.5%-2.8% down to 1.8%-1.5%
If all 3 downside scenarios occur together then total impact on DWM is potentially up to $643k Detailed Description of Material Terms: Content partner, Viz Media, is responsible for acquiring content (including any MGs), localization and formatting. Digital Rights:
Linear rights:
List of All Agreements: Program license agreements with Viz Media Business Plan: See page 1of Exhibit #1 for base case business plan projections. Description of Any Material Financial Risks: No material financial risks. Description of Any Material Legal/ Regulatory Risks: TBD Description of Any Material Tax Implications: TBD Other Material Information: None _____________________________________ __________________ BUSINESS LINE EXECUTIVE DATE _______________________________________ __________________ DIVISIONAL PRESIDENT DATE _______________________________________ __________________ LEGAL GROUP DATE _______________________________________ __________________ SPE GENERAL COUNSEL DATE _______________________________________ __________________ CORPORATE FINANCIAL COMPLIANCE DATE _______________________________________ __________________ SONY TAX DATE _______________________________________ __________________ CORPORATE DEVELOPMENT DATE (EQUITY INVESTMENTS/DISPOSITION) _______________________________________ __________________ DIVISION CHIEF FINANCIAL OFFICER DATE ______________________________________ __________________ SPE CHIEF FINANCIAL OFFICER DATE _______________________________________ __________________ SPE CHIEF EXECUTIVE OFFICER DATE _N/A______________________________________ __________________ SPE BOARD OF DIRECTORS APPROVAL DATE EXHIBIT #1 Animax UK Financial Overview  Directory: sony -> docs docs -> License agreement docs -> License agreement docs -> Spej draft 12/3/2010 amendment #2 docs -> Mobile re-transmission agreement special terms docs -> Retailer and Device Certification Form 0 Certification Document for: Asus docs -> Distribution agreement docs -> Distribution agreement docs -> Ii foxtel may not transmit the Channel for reception on a Mobile Device at a resolution greater than 420x272 or at a bit rate greater than 512 Kbps docs -> Shall mean all forms of delivery of basic cable docs -> Hero or villain Download 26.13 Kb. Share with your friends:
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