Sports & Entertainment Marketing Unit Three Outline, 2015-16 School Year Unit 3: Introduction to Sports & Entertainment Business Principles
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- OBJECTIVES
- LESSONS
- KEY TERMS
OVERVIEWUnit three provides an introduction to the basic principles that create the foundation for the business of sports and entertainment. Students will explore the many segments that make up the industry and gain an understanding of how sports and entertainment organizations generate revenues in an effort to achieve profitability. OBJECTIVES1) Define and provide examples of sports and entertainment industry segments 2) Explain the concept of revenue streams and why they are important to an organization 3) Understand the general financial structure of a sports franchise 4) Recognize how entertainment companies generate revenue 6) Define and understand the importance of product placement 7) Describe industry trends 8) Provide an example of how an organization may track shifts in industry trends 9) Understand the concept of economic impact LESSONSLesson 3.1 Industry Segments Lesson 3.2 The Financial Structure of Sports Business Lesson 3.3 The Financial Structure of Entertainment Business Lesson 3.4 Tracking Industry Trends Lesson 3.5 Economic Impact KEY TERMSAncillary Products Economic Impact Industry Segment Product Placement Revenue Stream Royalties Lesson 3.1 Industry Segments There are many segments of the sports and entertainment business industry Industry segments refer to a grouping of similar types of products or services offered to consumers by businesses within the same industry Sports business segments Sports tourism Sporting goods Sports apparel Amateur and Olympic sports High school athletics Collegiate athletics Professional sports Motor Recreation Outdoor sports Health clubs and fitness facilities Sports marketing firms Event management Sports-governing organizations Venue and facility management Extreme or “action” sports Entertainment business segments Filmed entertainment Television networks (broadcast and cable) Television distribution (station, cable and satellite) Recorded music Video games Radio services Internet Publishing sector (newspapers, books, magazines) Digital media services Broadcasting-satellite services Theatre Casinos and gaming Fine arts Theme parks and amusement parks * INSTRUCTOR’S NOTE * 
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