Understanding Connotation & Denotation Name Adapted from: Teacherweb com
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- Part II. Connotation Denotation Real Life Applications
- Choose one of these cars answer the following questions
- Getting inside the manufacturers advertisers heads
| Understanding Connotation & Denotation Name__________________
Adapted from: Teacherweb.com Part I. Definitions A word's denotation is its literal definition. For example: Snake: a limbless reptile with a long, scaly body A word's connotation is all the association we have with it. For example: "snake in the grass," the biblical serpent, the danger of poisonous snakes, our own fear of snakes, or a malevolent (evil, bad) person might be called "a real snake" Connotation can depend on the person who hears the word and the associations he/she brings to it. * A plumber might immediately think of a plumbing tool called a snake. *A biologist might think of the rare Indigo Snake he felt lucky to see the past weekend. Some words, though, have shades of meaning that are commonly recognized. For example: While "serpent" is literally a snake, the word "serpent" is usually associated with evil. In today's society, "politician" has somewhat negative associations, while "statesman" sounds more positive. Part II. Connotation & Denotation Real Life Applications Every wonder how connotation & denotation influences the names of different products? Well, believe it or not, manufacturers & advertisers are very tuned into connotation & denotation of words when they name different products and when they develop advertising to market the products. For example: Car Names: Here are some car names from the past: Thunderbird, Falcon, Charger, Comet, Mustang, Barracuda, Rabbit, Pinto, Gremlin. Choose one of these cars & answer the following questions: Car Name: _____________ What sort of image do you see in your mind from this name?_______________________ What kind of performance would you expect from this car?________________________ What kind of person would this car target & why?_______________________________ Getting inside the manufacturers & advertisers heads: Look at the list of car names above and answer the following questions: Which car do you think is the fastest & why? __________________________________ Which car is the best “muscle” car & why? ___________________________________ Which car would aggressive, “road rage” drivers drive & why? ______________________ ___________________________________________________________________ Which car is a clunker & should be junked & why? ______________________________ Which car do you think looks the best & why? _________________________________ Which car would you drive & why? ________________________________________ Directory: cms -> lib -> VA01000173 -> Centricity -> Domain -> 829 lib -> 1. naclo 2017 – North American Computational Linguistics Olympiad lib -> Chem I honors Unit 2 Notes: Numbers in Chemistry Measurement lib -> Sanderson High School ap human Geography Summer Assignment 2016 lib -> Find fantastic ousd elementary music programs lib -> American Studies Pacing Calendar 2014-2015 lib -> The ap history Timeline 8000bce-the Present lib -> Absolutism in Europe 829 -> How to Approach Script Analysis? Domain -> Us history Exam correlated to the sol framework sol usii. 2a Download 7.46 Kb. Share with your friends:
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