2216 Garfield Ave Apt 301
Minneapolis, MN 55405
Email: john.chandler@gmail.com
john@datainsightsllc.com
Telephone Number: 406.544.8720
Summary
Expert analyst. Exceptional statistical and analytical background coupled with data modeling and computer programming experience. Wide experience answering complicated business questions with large datasets.
Statistician. Proficient at common and advanced statistical analyses and experienced with state-of-the-art hierarchical modeling, clustering, bootstrapping, nonparametric, and sampling techniques.
Exceptional in all aspects of online marketing including strategy, media planning, execution, optimization and campaign analysis.
Able to communicate clearly and effectively with both technical and non-technical audiences. Gifted expositor of complex ideas.
Adept computer programmer across a variety of platforms and languages. Able to build complex systems in a short time.
Extensive training experience: Trained thousands of people in groups from 10-100. Skilled at explaining difficult and complex data analyses to principally qualitative thinkers.
Technical Skills
Computer languages: Python, Perl, Java, C/C++, VB/VBA, SQL, SAS, SPSS, S+, R, Matlab, Hadoop/MapReduce.
Work Experience
Principal, Data Insights
2012-Present
- Principal consultant for a practice working for a variety of large (eBay, LinkedIn, General Mills, etc.) and small companies.
- Worked principally in the intersection of statistics, computer science, and subject-matter expertise.
- Provided data science capabilities (both alone and leading teams) for projects that spanned $1MM to $100MM revenue and fundamentally influenced company direction.
Research Director, Microsoft TV
2010-2012
- Managed and executed analytical pipeline supporting business unit supporting business development, internal product development and thought leadership initiatives.
- Responsible for scoping and design of data warehouse infrastructure merging existing data streams supporting best-of-breed television set-top box data analytics platform processing millions of channel change records per day.
- Analytics point-of-contact on algorithms underlying television network including data panel composition, attribute and behavioral targeting, post-campaign analyses, data visualization, partner data sourcing, and tune-away analyses.
Director, Advertiser and Publisher Solutions, Microsoft 2001-2010
- Designed and created the GRP and Reach Forecaster, patent pending. Product was the only reach forecasting methodology endorsed by the Advertising Research Foundation. Won ClickZ’s “Best Media Planning Product” Award of Excellence. Product garnered over 50 press pickups for Atlas.
- Developed numerous statistical features for Atlas and Microsoft Media Network product suite including Engagement Mapping Automated Settings, Non-linear Objective Function Modeling, and Capacity Forecasting.
- Led numerous consulting engagements, answering important and intricate questions for scores of Fortune 500 clients. Some recent subjects include Determining Optimal Frequency Online, Modeling the Diminishing Returns of Advertising, Understanding Shopping Behavior on a Website.
- Co-developed a world-class publisher optimization program. Created scores of millions of dollars of revenue for clients.
- Wrote many white papers for both external and internal use. A list of publicly released external papers include “2002 Holiday Shopping Patterns Revealed”, “Validating the Combined Approach to Online Reach Prediction”, “Purchase and Registration Drop-off Rates”, and “Forecasting Reach, Frequency, & GRPs on the Internet.”
Client Analyst, Avenue A, a division of aQuantive, Inc. 1999-2001
- Led cross-functional project teams: Including project lead on research questions relating to digital marketing and web banner advertising.
- Thought-partner for Client Service Teams. Repeatedly took complex business questions posed by clients, proposed a solution using Avenue A data, created the code that built the data sets, analyzed the data using appropriate techniques and prepared presentations and reports for clients.
- Gather, prioritize and manage pipeline of research projects.
- Initiated, scoped, developed and led project that created the Atlas Optimization Advisor™, called “The greatest ‘win’ of the Analytics Group in the year 2000” by the Vice President of Analytics.
-- Saved approximately 640 hours a month for Avenue A. Saved clients over $4 MM by standardizing optimization process.
-- Served as project lead. Responsible for initial scoping documents, getting buy-in from several levels of the organization, managing a team of 2 people in NY, one programmer in Seattle and numerous focus groups and process development specialists.
Instructor and Teaching Assistant, University of Washington 1997-1999
- Two years of mathematics teaching experience at the university level: taught classes from pre-college algebra through multi-variable calculus.
- Called upon to teach a variety of classes through the Educational Outreach Program.
- Demonstrated ability to juggle demanding course load with teaching work.
- Learned material quickly (both programming languages and mathematics).
- Taught many classes unassisted. Prepared course material and course outline. Wrote and delivered lectures.
Education
Ph.D., Statistics (Department of Mathematical Sciences), University of Montana, GPA: 4.0/4.0
- Dissertation: Statistical Learning in Online Advertising. Defended April 2010. Applied statistical learning concepts such as proportional hazard modeling, cluster analysis, and visualization to web transaction data. Research project implemented as core feature of Atlas Advertiser Technology.
- Course Work: Mathematical Statistics, Sampling, Nonparametrics, Bootstrapping and Monte Carlo methods, Applied Linear Models and Statistical Modeling. Research interests include clustering of non-standard data and resampling techniques.
- Consulting experience includes work with Forestry, Biology, Wilderness and Civilization.
Master of Science, Mathematics with Optimization Option, University of Washington, GPA: 3.4/4.0
Master’s Project: A software companion to R.T. Rockafellar’s book Network Flows and Monotropic Optimization. The program was written for windows in C++ using MFC and MSVC++, and implements several network flow algorithms discussed in the book.
Bachelor of Arts, Mathematics. Sociology Minor. Middlebury College, Middlebury, VT. GPA: 3.6/4.0, Cum Laude and Departmental Honors. Thesis: The Representation of Finite Groups.
CURRICULUM VITAE
Gerald E. Evans, Ph.D.
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