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- (Selected) Invited Presentations
- PROFESSIONAL AFFILIATIONS
- EMILY JANE PLANT
- M.B.A.
- SCHOLARLY AND PROFESSIONAL PUBLICATIONS Scholarly Journals
CONFERENCES AND PRESENTATIONS Conference Presentations (not previously listed as a conference publication) Metcalf, E. C, Yung, L, Mohr, J., & Metcalf, P. (2014). Social Success of River Restoration: A Case Study of the Upper Clark Fork River, Montana. The 20th International Symposium on Society and Resource Management. (paper presentation by E. Metcalf) June 9-13th, Hannover, Germany. GeneXus (the conference of software and IT start-ups in South America), October 1-3, 2012; presented a session on “Marketing of High-Technology Products & Innovations.” “Use of Technology in a High-Technology Marketing Class,” April 4, 2007, The International Conference on College Teaching and Learning,” Jacksonville, Florida (Selected) Invited Presentations: Asia-Montana Energy Summit, University of Montana, “Consumer Perspectives and Innovation Ecosystems for New Energy Models,” April 29th, 2015. Marketing Science Institute Spring Trustees Meeting: A Celebration of Breakthrough Marketing, “Sustainable Innovation: New Challenges, New Sources of Insights, and New Capabilities Required,” Boston, April 22-24, 2015. University of Illinois, “Becoming An Adaptive Organization in Harmony with Nature,” April 17, 2014 Hanken School of Economics (Vaasa, Finland), Guest lecture on “Technology Marketing” (March 2014) College of St. John/Benedictine (St. Cloud, Minnesota) (October 2013) “Innovation Ecosystems and Electric Vehicles: The intersection of Society, Business, and Policy” “Women & Leadership: Lessons and Personal Observations” “Biomimicry: Business Innovations Inspired by Nature” Montana Institute on Ecosystems (Missoula and Bozeman): “The Value of Business Innovation Research to Natural Sciences,” (March and April 2013) University of Wyoming, “Theory of Sustainable Innovation in a Complex Natural World: Building Adaptive Capacity,” November 5, 2012. “Environmental Sustainability and Innovation in Business,” Montana Ethic Project (Spring 2013), The Wheeler Center, Bozeman, MT. “Bringing Ideas to Life,” IdeaMensch Missoula, July 13, 2012 “Biomimicry: Business Innovations Inspired by Nature,” March 23, 2012, TEDxBozeman “Biomimcry: How Does Nature Do That?” December 3, 2011, TEDxSanDiego University of Stockholm, “Biomimicry: A Case of Sustainable Innovation,” January 19, 2012 University of Arizona, “Biomimicry: A Case of Sustainable Innovation,” March 3, 2011 (with Aric Rindfleisch; And “Challenges in Technology Marketing,” University of Arizona: Thinking Forward Conference, March 4, 2011 “The Business Case for Biomimicry,” Biomimicry Education Summit, San Francisco, CA, July 8-11. “A World Without Marketing: Blessing or Curse,” September 19, 2009, UM’s Provost Lecture Series, a campus/community event designed to highlight scholarship on campus. “High-Technology Marketing” American Marketing Association’s Doctoral Consortium, University of Missouri-Columbus, June 4-8, 2008. “Barriers and Success Factors in Effective High-Tech Marketing” December 1, 2006 Tata Consultancy Services, Hyderabad, India December 3, 2006 Green Business Centre/Confederation of Indian Industry, Hyderabad, India
“Leveraging the Power of the Internet in Montana” for the Provost’s Distinguished Faculty Lecture Series, University of Montana, December 5, 2003. “Distribution Channels in High-Tech Markets,” MBA class at the University of Washington’s Graduate School of Business, May 2003. “Furthering Emerging Technologies for Urban Consumers: Understanding the Digital Divide,” presented at the American Marketing Association in a special session, Austin, TX, February 23, 2002. * Session received the best special session of the conference award.
Also presented at a Workshop on Global Strategic Alliances, Winter AMA, San Diego, CA, February 1995. "Protecting Your Proprietary Information from the Competitive Intelligence Efforts of Others," Special Session at the Winter Conference, American Marketing Association, San Antonio, TX, February 1992. "Persuasive Communication in Channel Relationships," Special Session at the Winter Conference, American Marketing Association, San Antonio, TX, February 1992. "The Advertising-Sales Promotion Trade-Off: A Managerial Perspective on Budget Allocations," Marketing Science Institute Consumer Goods Meeting, Cambridge, MA, January 1992 (given by co-author, G. Low). "Understanding and Building Customer Value and Satisfaction," Business Marketing Conference, co-sponsored by the Institute for the Study of Business Markets and the University of Toledo, Toledo, OH, October 6-7, 1991. SERVICE Reviewing: Editorial Boards: Journal of the Academy of Marketing Science (1995-1998; 2004 - present) Journal of Product & Innovation Management (2014-present) Industrial Marketing Management (2013-present) Journal of Business-To-Business Marketing (1992-present) Journal of Marketing (1993-2005) Guest Editor Industrial Marketing Management Guest-edited (with Shikhar Sarin) a special issue (2008) on the marketing of high-technology products and innovations.
Guest-edited (with N. Shooshtari) a special issue (2003) on the marketing of high-technology products and innovations. Ad hoc reviewer for:
World Marketing Congress—2009 Summer AMA—2004, 2003, 2002, 1993, 1991 Winter AMA—2010, 2002, 2001, 2000, 1999, 1998, 1994, 1993, 1991 Southern Marketing Association Conference--1994 Marketing and Public Policy Conference--1993, 1992 High Technology Conference--1993 Society of Franchising--1992 Academy of Marketing Science Conference--1990
2008-present,1995 ISBM Dissertation Proposal Competition 2009, 2013 Marketing Science Institute 2005 Journal of Retailing Dissertation Proposal Competition 1991 AMA Dissertation Competition
Member, Selection Committee for the Lifetime Achievement Award for the Interorganizational Special Interest Group, American Marketing Association, 2010 Member, Outstanding Marketing Teacher Selection Committee, Academy of Marketing Science, 2009 Chair, Stern Award Selection Committee, 2004, 2005 to select the best article on distribution channels in the marketing discipline. Member, Selection Committee for the Best Article in Technology & Innovation in the marketing discipline, 2006 (run by the Technology & Innovation SIG of the American Marketing Association) Dissertation/Thesis Committees: Chair: Dallas Neil, MBA, “Generating Online Sales for Small Businesses Through Search Engine Positioning,” Spring 2000 George S. Low, Ph.D. 1994 Committee Member: John Chandler-Pepelnjak, Ph.D. Math/Statistics, “Modeling Conversions in Online Advertising,” (Fall 2008-May 2010) Michael Cassens, Interdisciplinary Ph.D. 2003- Christine Dramissi, M.S. Forestry, 2004 Joseph McCaffery, MBA, Do Old-Economy Rules Apply in the New Economy? 2001 Sara Harris, M.S. Forestry, The Blackfoot River Recreation Planning Process 2001 Birgit Weischedel, MBA Viral Marketing, Spring 2000 Brumby McLeod, MBA, Vertical Communities and e-commerce, 1999
Sara Streeter, MBA in Accounting, 1999 Bonnie Buckland, Ph.D. in Information Systems, 1994 William Schulz, Ph.D. in Management, 1994 Kathryn Frazer-Winsted, Ph.D. 1992 Co-Chair: Dawn Simmons (Senior's Thesis) 1990-1991 Faculty Sponsor of C. Page, recipient of the Hart Fellowship, Summer 1995 Faculty Sponsor of G. Low, recipient of Hart Fellowship, Summer 1991
Supervised numerous Independent Studies at Univ. of Montana University of Montana Committees: Marketing curriculum revision (2013-present) Big Data Committee (2013) Search Committee, Vice-President for Integrated Communications, Spring 2012-January 2013 Brand Strategy Task Force (September 2011-2013) – Worked to create a strategy brand platform for the University of Montana, including screening and hiring a higher-education marketing strategy consulting firm Sustainability Committee/School of Business (January 2012-present) School of Business Administration Research/Grants Committee (2002-2014; chair, 2012/2013) Management & Marketing Department Strategy and Operations Committee (January 2012-2013) Ph.D. in Systems Ecology Curriculum Committee (Fall 2011-present) Fellow, Institute on Ecosystems (2011-present) Advisory Board, Montana EPSCoR (August 2013-present) Montana Academy of Distinguished Entrepreneurs (MADE) (2002-present) Research Strategic Planning Committee (May 2010-Feburary 2011) – Developed strategic plan for the Office of Research at the University of Montana University Academic Strategic Planning Committee (May 2008 – October 2009) Lead, Survey Sub-committee, charged with soliciting input from all campus constituents, including faculty, staff, students, advisory boards, alumni, employers, community, etc. First-Year Reading Experience (Spring 2009-December 2009); select book, invite faculty participation, organize events for the coming academic year. Davidson Honor’s College, Faculty Advisory Board (2006-present) Subcommittee to interview/select Presidential Leadership Scholarship winners (2009, 2010, 2011) Subcommittee to review new Honor’s course proposals (January 2009) University of Montana Marketing Committee (oversees marketing strategy for the university as a whole) (2006) Provost’s Distinguished Lecture Series Committee (2003, 2004) Unit Standards Committee (AY 01-02, 02-03) to review standards for tenure and promotion for all campus units. Internal Review Board (AY 99-00, 00-01, 01-02, 02-03) to review campus-wide research using human subjects. Strategic Planning and Budget Committee, School of Business (AY 2003/2004) Chair, Faculty Evaluation Committee for the Management & Marketing Department, Fall 2003 Marketing Department Search Committee (2002/2003; 2003/2004; 2004/2005; 2005/2006; 2009; 2010; 2011) International Programs Committee (2007-2009) Accounting and Finance Department Search Committee for Finance Position (Fall 1999) AACSB Process Committee (AY 98-00) MBA Curriculum, Admissions, and Assessment Committee (AY 97-98; 98-99; 99-00, Fall 00, AY 01-02, AY 02-03, Fall 03, Spring 06) Technology Committee (AY 97-98) Committee to Restructure the Basket of Electives Common to Management Dept. Classes (Spring 1998)
Book review for Solomon, Marshall, and Stuart (2005), 4th edition, Marketing: Real People, Real Choices, Prentice Hall. Book Prospectus Review, “Electronic Commerce: The New Model for Technology and Marketing,” September 1999, Irwin/McGraw Hill. Book review for R. Dwyer and F. Tanner (1998), Building Business-to-Business Relationships, 1st edition, Irwin. Invited to give talk for the CU Business School Graduate Teaching Seminar 1992: "Succeeding in the Classroom: General Tips on Student Rapport" Book review for M. Rothschild (1991), Marketing Communications, 2nd edition, McGraw Hill. "Advertising Careers and Opportunities" November 8, 1991, Broomfield Heights (Colorado) Middle School. Book review for R. Haas (1989), Industrial Marketing Management, 4th edition, PWS Kent. Taught Advertising class in the College For Kids Middle School program, University of Wisconsin-Madison, Summer 1989. Program Responsibilities: Track Chair (Business to Business) 2008 Academy of Marketing Science Conference May, 2008 Vancouver, BC Organized special session on 2008 Academy of Marketing Science Conference Technology and Base-of-Pyramid May, 2008 (Emerging) Markets (with S. Slater and Vancouver, BC S. Sengupta) Conference Co-Chair 2007 Summer American Marketing Association August 3-6, 2007 Washington, DC
February 2004 San Diego, CA
August 2000 Chicago, IL
Emerging Issues in Distribution Channels: February 5-8, 2000 Effects of the Internet on Channels Research San Antonio, TX and Practice (with Sandy Jap, MIT) Organized Special Session, American Marketing Association Marketing of Technology and Innovation: August 7-10, 1999 Research, Teaching, and Practice San Francisco, CA
May 26-29, 1999 Coral Gables, FL
American Marketing Association February 1995 La Jolla, CA Co-Chair (with Robert Spekman)-- Business-to-Business Marketing San Francisco, CA, March 28-29, 1993 Steering Committee Member-- High Technology Management Conference Boulder, CO, June 16-18, 1993 PROFESSIONAL AFFILIATIONS American Marketing Association (1983-present) Academy of Marketing Science (1999-2000; 2007-2008) Academy of Management (1990-1997) COMMUNITY SERVICE Provide community briefings and seminars on best practices in high-tech marketing and other marketing topics (for example, to the following groups): Missoula Economic Partnership/Innovation Initiative (pro-bono consulting) UM Computer Science Club; regular presentations on high-tech marketing Montana Community Development Corporation’s “Invest in Success” Senator Jon Tester’s Small Business Opportunity Workshop for Women Greater Polson Community Foundation/Envision Polson! Hellgate Venture Network Montana Export-TECH (through the Montana World Trade Center) Marketing Roundtable (Small Business Seminar) Montana Manufacturing Extension Center, Compete Smart Seminar Montana Community Development Corporation Youth Entrepreneur Seminar (keynote speaker) Missoula Business Women’s Network Montana Associated Technology Roundtable Missoula Chamber of Commerce Sigma Chi Research Society (University of Montana) Flathead Valley Technology Roundtable Tech Ranch (Technology Incubator in Bozeman, MT) Served on the Advisory Board of local high-tech start-up: Modwest/Grupthink (Spring 2005 – Spring 2012) and Lupine Logic (Spring 2002 – 2004). Volunteer, Missoula County Public Schools, Fall 1998 – 2013 Assisted bi-weekly in classes; activities include writing coach for Hellgate High School, reading tutor, math tutor, delivering the science curriculum to the 2nd grade classes at Mt. Jumbo Elementary School, designing class Website, etc. Board of Directors, local women’s health clinic (non-profit) January 2002-October 2003 Volunteer, Therapeutic Riding Center, Missoula, MT Summer/Fall 1997 Board of Directors, Palmer Drug Abuse Program, Longmont, CO November 1993-June 1994 EMILY JANE PLANT University of Montana School of Business Administration Department of Management and Marketing 32 Campus Drive, Missoula MT 59812 (406)243-4893 (phone) (406)243-6925 (fax) EDUCATION Ph.D. University of Kentucky, School of Management Marketing, August 2010 Dissertation Title: “Market Signaling Effects on Business Performance Outcomes” Information asymmetry occurs when all parties in a transaction do not have access to the same level of information. As information asymmetry increases, adverse selection problems may increase. Signaling is a successful method marketers use to overcome the problem of information asymmetry in a marketplace. A marketing signal is an activity which provides information beyond the activity itself and reveals insights into the unobservable, such as the intention, motives, goals, or internal situation. This research will examine the manner by which buyers, sellers, and their third-party agents signal to the marketplace their opinions of the most desirable products. The role of the third-party agents in shaping the financial business performance outcomes of the marketplace is of particular interest. Committee: Dr. Robert Dahlstrom Chair, Professor of Marketing Dr. Steven Skinner Professor of Marketing Dr. Stephen Borgatti Professor of Management Dr. C. Jill Stowe Professor of Agricultural Economics
May 2006
Marketing, May 2003
Merit Award, University of Montana, 2013-2014 Outstanding Faculty Award in Marketing, 2010-2011, 2012-2013, 2014-2015 Carol Martin Gatton Doctoral Student Fellowship 2006-2007, 2008-2009, 2009-2010 Luckett Fellowship 2008-2009, 2009-2010 SCHOLARLY AND PROFESSIONAL PUBLICATIONS Scholarly Journals Pogacar, Ruth, Emily Plant, Laura Felton Rosulek, and Michal Kouril. “Sounds good: Phonetic sound patterns in top brand names”. Marketing Letters (2014) Stowe, Christina and Emily Plant. “An Estimation of the Impact of Mandatory Medical Condition Disclosures on Thoroughbred Yearling Prices.” Journal of Agricultural and Applied Economics 45.2 (2013): 243-257. (Lead article in journal edition) Plant, Emily, Robert Dahlstrom, and Kerry O’Neill. “A Dead Horse: You Can’t Beat It”. The Kentucky Journal of Equine and Natural Resource Law, 4.1 (2011): 55-91. Books I am lead data analyst for the SSR Group, publishing a research volume twice a year. This research represents a groundbreaking approach to studying the performance of Thoroughbred Stallions. The work done with the SSR is both descriptive and predictive in nature- my co-author and I present rigorous, unbiased analysis of what has happened in the past, and also make predictions about what we believe will happen in the future. While this project is still relatively young, we are now beginning to validate our initial predictions and are demonstrating excellent results. Through the SSR research, I have curated one of the most valuable racing databases in the industry, with detailed data on nearly 40,000 successful racehorses. This publication is intended for a practitioner audience, and the 18 SSR clients represent some of the largest and most successful racing and breeding operations worldwide.
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