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Plans after Merger

To fulfill customer satisfaction, and meet the needs of the Indian market, YMI plans to produce one or more models in the first year, four models in three years. To achieve these goals, YMIPL will pursue three major objectives within the company. The first is customer satisfaction. The second is strengthening R&D. YMIPL's mission is to constantly produce what customers are looking for, by analysing market trends and changes. The third objective is to optimize the internal working system.

YMIPL's motto is 'Speed, Quality, Yamaha's original design'. Yamaha is aiming to make a significant contribution to Indian society and create products that the people of India will take to their hearts.

Ever since its founding as a motorcycle manufacturer on 1st July, 1955, Yamaha Motor Company has worked to build its products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors in 1960. Since then, engine and FRP technology were used as a base to actively diversify and globalize the area of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown Motorcycles operations to include Marine operations, Power Product operations, Automotive operations, Intelligent Machinery operations, Aeronautic operations and PAS operations.


Different models of Yamaha 4-strokes bikes:

Yamaha Crux

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

105.6cc

Max. Power

7.6 BHP @ 7500rpm

Gear Box

4 Speed

Ignition

CDI

Front Brakes

130mm Drum

Rear Brakes

130mm Drum

Front Tyre

2.50 X 18

Rear Tyre

2.75 X 18

Wheelbase

1247mm

Ground Clearance

145mm

Dry Weight

105.5 Kg

Tank Capacity

11 Litres

Colours

Black, Blue & Red

Yamaha Enticer Electric Start Disc Brake

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

123.7cc

Max. Power

10.99 BHP @ 8000rpm

Gear Box

4 Speed

Ignition

CDI

Front Brakes

Disc

Rear Brakes

130mm Drum

Front Tyre

2.75 X 18

Rear Tyre

120/80 X 16

Wheelbase

1375mm

Ground Clearance

140mm

Dry Weight

116 Kg

Tank Capacity

13 Litres

Colours

Lavender, Gold, Red

Yamaha Libero

Engine

4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity

106cc

Max. Power

7.6 BHP @ 7500rpm

Gear Box

4 Speed

Ignition

CDI

Front Brakes

130mm Drum

Rear Brakes

130mm Drum

Front Tyre

2.75 X 18

Rear Tyre

3.00 X 18

Wheelbase

1290mm

Ground Clearance

173mm

Dry Weight

109 Kg

Tank Capacity

13 Litres

Colours

Black, Maroon, Gold, Green


MARKETING STRATEGIES




  1. MARKETING STRATEGIES OF HERO HONDA



    1. PRODUCT RELATED STRATEGIES OF HERO HONDA

Product Range and New Models:

The Company's product range includes "Splendor" which is the largest selling motorcycle brand in the world with over 6.9 lacs vehicles sold in 2000-01. A cumulative over 4 million customers are the real foundation of the company's strength. The total shall soon cross the 5 million mark. Its volumes have been growing at a strong pace of 40% p.a. over the last five years.

The Company launched a new 100 cc model "Passion" in January 2001. The motorcycle is focused on style and contemporary design, compared to the Company's earlier motorcycles that were focused on utility and/or style. "Passion" has received an excellent response from the market and has established itself well, with sales reaching a level of 19000 units in March 2001, within just three months of its launch.

In April 2001, another 100 cc model "Joy" was launched successfully. Its focus is on better styling and improved riding comfort.

Hero Honda launches cheapest bike to ‘stall’ Bajaj Auto19.03 IST 16th Apr 2003 By India Express Bureau

In an attempt to beat competition from its rival Bajaj Auto, Hero Honda Motors launched its cheapest 100cc motorbike yet on Wednesday. The motorbike maker, in which India's Munjal family and Japan's Honda Motor Co each hold 26 per cent stakes, said the new model, CD-Dawn, would carry a showroom price of Rs 31,899 in Delhi. The company expects to sell 7,000-8,000 units of the bike in April and hopes sales will touch 20, 000 a month in six months. Hero Honda, which accounts for 45 per cent share of the domestic market, has faced slowing demand and cutthroat competition after two consecutive years of 30 per cent-plus growth in the world's biggest motorcycle market. But the firm has forecast at least 10 per cent growth in sales volume in the current financial year to March 2004. Its sales in the past year to March grew 17.7 per cent to 1.68 million bikes.



Different models of Hero Honda 4-strokes bikes:

Presenting CD deluxe, the stylish, true value 100 cc motorcycle from Hero Honda. Encompassing the legendary Hero Honda values of fuel efficiency, economy and rock solid dependability.


Engine

4-Stroke OHC, Single Cylinder, Air Cooled

Bore X Stroke

50 X 49.5 mm

Displacement

97.2 cc

Compression Ratio

8.8 : 1

Max Power

5.44 Kw (7.4 PS) @ 8000rpm

Torque

0.79 Kgm @ 5000 rpm

Clutch

Multi Plate Wet Type

Transmission

4-Speed Constant Mesh

Final Drive

Roller Chain

Ignition

Capacitor Discharge Ignition

Starting

Kick Start

Frame

Tubular Double Cradle

Suspension

Front: Telescopic Hydraulic Fork
Rear: Swing Arm with Hydraulic Shock Absorbers

Dimensions (LXWXH)

1970 X 720 X 1045 mm

Wheel Base

1230 mm

Ground Clearance

159 mm

Kerb Weight

108 Kg

Tyres

Front: 2.75 X 18 - 4PR
Rear: 2.75 X 18 - 6PR

Brakes

Front: Internal Expanding Shoe Type - 130 mm Dia
Rear: Internal Expanding Shoe Type - 110 mm Dia

Fuel Tank Capacity

10.5 Ltrs

Head Light

Rectangular Multi Focal Reflector – 35


The world's best-selling motorcycle just got better. The Splendor+, a bike that will stop you right in your tracks. Both by its looks and performance. Needless to add, owning a Splendor+ means a lot of other things too. Like getting admiring looks. Or the pride of riding a motorcycle that meets the pollution control standards of this decade. That's the Splendor+. The new face of trust.



Engine

4-stroke, single cylinder lair-cooled, OHC

Displacement

97.2.cc

Transmission

4-speed constant mesh

Ignition

Electronic

Head light

12V 35/35W multi-reflector with halogen lamp

Frame

Tubular double cradle type

Suspension (front)

Telescopic hydraulic fork

Suspension (rear)

Hydraulic spring loaded type with both side action

Wheelbase

1230 mm

Ground clearance

159 mm

Kerb weight

109 kgs

Tyre (front)

2.75*18-4 PR

Tyre (rear)

2.75*18-6 PR

Type of brake (front)

Drum type (130 mm diameter)

Optional

Disc type (240 mm diameter)

Type of brake (rear)

Drum type (110mm diameter)

Max power

7.5PS @ 8000 rpm / 5.5 KW @ 8000rpm

Max speed

85 kmph

Fuel tank capacity

10.5 litres (reserve 1.4 litres)









Engine

4-Stroke OHC, Single Cylinder, Air Cooled

Bore X Stroke

52.4 X 57.8 mm

Displacement

124.7 cc

Compression Ratio

9.1: 1

Max Power

6.72 Kw (9 BHP) @ 7000 rpm

Torque

10.35 Nm @ 4000 rpm

Max Speed

90 Kmph

Clutch

4 - Speed Constant Mesh

Final Drive

Roller Chain

Ignition

Digital - CDI Ignition (AMI)
Advanced Micro Processor Ignition system

Starting

Kick Start
Self Start (Optional)

Frame

Tubular Double Cradle

Suspension

Front : Telescopic Hydraulic Fork
Rear : Swing Arm with Hydraulic Shock Absorbers

Dimensions (LXWXH)

1995 X 735 X 1095 mm

Wheel Base

1265 mm

Ground Clearance

150 mm

Kerb Weight

117 Kg (Kick Version)
121 Kg (Self Version)

Tyres

Front : 2.75 X 18 - 4 PR / 42P
Rear : 2.75 X 18 - 6 PR / 48P

Brakes

Front Drum Type : Internal Expanding Type - 130 mm Dia
Front Disc Type : Hydraulic Disc Type - 215 mm Dia (Optional
Rear: Internal Expanding Type - 130 mm Dia

Fuel Tank Capacity

12 Ltrs. (Min)

Head Light

12V - 35W Multi Reflector Halogen Bulb - AC Type



New two-tone body colours PLUS Body colour rear view mirrors PLUS Aluminum die cast rear grip PLUS Heat protector on the muffler. All this and much more to make the biker and his bike stay married for eve.



Engine

4-stroke, Single Cylinder, Air - Cooled OHC

Displacement

97.2 cc

Maximum Power

7.5 Ps at 8000 rpm

Gear Box

4 Speed Constant Mesh

Clutch

Multi-Plate Wet Type

Max. Speed

85 Kmph.

Frame

Tubular Double Cradle

Suspension (Front)

Telescopic Hydraulic Fork

Suspension (Rear )

Swing Arm with 5 step adjustable hydraulic damper.

Tyre Size (Front )

2.75 * 18- 4 PR /42 P

Tyre Size (Rear )

3.00*18-4/6 PR

Brakes (Front)

Internal Expanding Shoes Type
(130mm)/ Hydraulic Disc Type (Optional)

Brakes (Rear)

Internal Expanding Shoes Type (130 mm)

Final Drive

Roller Chain

Battery

12 V-2.5 Ah

Ignition

Electronic CDI

Starting

Kick Starter

Wheelbase

1235 mm

Ground Clearance

160mm

Length

1980 mm

Width

720 mm

Height

1060 mm

Kerb Weight

116 kgs.

Fuel Tank Capacity

12.8 litres (Reserve 1.1 litres)

Head light

Halogen Bulb 35 W / 35 W







Karizima

The Karizima features a 223cc, 17PS power pack that accelerates you from 0-60 in 3.8 seconds. Distinctive styling and Mag alloy wheels make this bike stand out before it races away from the pack.



Digital ignition and a constant vacuum carburetor facilitate better control of ignition timing.


The legend refreshed…with all new body language. The original spirit of CBZ, now with a cool, new look. A wonder bike that can take on the winds. And like you, it runs on passion. Rev up and flaunt your style.



CBZ

Engine

4-stroke, single cylinder , air - cooled, OHC

Displacement

156.8cc

Clutch Type

Manual

Clutch Primary

-

Clutch Secondary

Multi-plate wet

Transmission

5-speed constant mesh

Final Drive

Roller chain

Ignition

Electronic

Starting

Kick starter

Frame

Tubular single cradle

Suspension (Front )

Telescopic hydraulic fork

Suspension (Rear )

Swing arm with hydraulic damper- 5-step adjustment

Dimensions (L*W*H)

2100*755*1130mm

Wheel Base

1335mm

Ground Clearance

160mm

Kerb Weight

138 kg

Tyres:Front/Rear

2.75*18-42P/100/90*18-56P

Max. Power

12.8 PS@8000 rpm

Max.Speed

100 kmph

Fuel Tank Capacity

12.5 1tr(2.5 ltr reserve)







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