Plans after Merger
To fulfill customer satisfaction, and meet the needs of the Indian market, YMI plans to produce one or more models in the first year, four models in three years. To achieve these goals, YMIPL will pursue three major objectives within the company. The first is customer satisfaction. The second is strengthening R&D. YMIPL's mission is to constantly produce what customers are looking for, by analysing market trends and changes. The third objective is to optimize the internal working system.
YMIPL's motto is 'Speed, Quality, Yamaha's original design'. Yamaha is aiming to make a significant contribution to Indian society and create products that the people of India will take to their hearts.
Ever since its founding as a motorcycle manufacturer on 1st July, 1955, Yamaha Motor Company has worked to build its products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors in 1960. Since then, engine and FRP technology were used as a base to actively diversify and globalize the area of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown Motorcycles operations to include Marine operations, Power Product operations, Automotive operations, Intelligent Machinery operations, Aeronautic operations and PAS operations.
Different models of Yamaha 4-strokes bikes:
Yamaha Crux
Engine
|
4 Stroke, Single Cylinder, Air Cooled
|
Cubic Capacity
|
105.6cc
|
Max. Power
|
7.6 BHP @ 7500rpm
|
Gear Box
|
4 Speed
|
Ignition
|
CDI
|
Front Brakes
|
130mm Drum
|
Rear Brakes
|
130mm Drum
|
Front Tyre
|
2.50 X 18
|
Rear Tyre
|
2.75 X 18
|
Wheelbase
|
1247mm
|
Ground Clearance
|
145mm
|
Dry Weight
|
105.5 Kg
|
Tank Capacity
|
11 Litres
|
Colours
|
Black, Blue & Red
|
Yamaha Enticer Electric Start Disc Brake
Engine
|
4 Stroke, Single Cylinder, Air Cooled
|
Cubic Capacity
|
123.7cc
|
Max. Power
|
10.99 BHP @ 8000rpm
|
Gear Box
|
4 Speed
|
Ignition
|
CDI
|
Front Brakes
|
Disc
|
Rear Brakes
|
130mm Drum
|
Front Tyre
|
2.75 X 18
|
Rear Tyre
|
120/80 X 16
|
Wheelbase
|
1375mm
|
Ground Clearance
|
140mm
|
Dry Weight
|
116 Kg
|
Tank Capacity
|
13 Litres
|
Colours
|
Lavender, Gold, Red
|
Yamaha Libero
Engine
|
4 Stroke, Single Cylinder, Air Cooled
|
Cubic Capacity
|
106cc
|
Max. Power
|
7.6 BHP @ 7500rpm
|
Gear Box
|
4 Speed
|
Ignition
|
CDI
|
Front Brakes
|
130mm Drum
|
Rear Brakes
|
130mm Drum
|
Front Tyre
|
2.75 X 18
|
Rear Tyre
|
3.00 X 18
|
Wheelbase
|
1290mm
|
Ground Clearance
|
173mm
|
Dry Weight
|
109 Kg
|
Tank Capacity
|
13 Litres
|
Colours
|
Black, Maroon, Gold, Green
|
MARKETING STRATEGIES
MARKETING STRATEGIES OF HERO HONDA
PRODUCT RELATED STRATEGIES OF HERO HONDA
Product Range and New Models:
The Company's product range includes "Splendor" which is the largest selling motorcycle brand in the world with over 6.9 lacs vehicles sold in 2000-01. A cumulative over 4 million customers are the real foundation of the company's strength. The total shall soon cross the 5 million mark. Its volumes have been growing at a strong pace of 40% p.a. over the last five years.
The Company launched a new 100 cc model "Passion" in January 2001. The motorcycle is focused on style and contemporary design, compared to the Company's earlier motorcycles that were focused on utility and/or style. "Passion" has received an excellent response from the market and has established itself well, with sales reaching a level of 19000 units in March 2001, within just three months of its launch.
In April 2001, another 100 cc model "Joy" was launched successfully. Its focus is on better styling and improved riding comfort.
Hero Honda launches cheapest bike to ‘stall’ Bajaj Auto19.03 IST 16th Apr 2003 By India Express Bureau
In an attempt to beat competition from its rival Bajaj Auto, Hero Honda Motors launched its cheapest 100cc motorbike yet on Wednesday. The motorbike maker, in which India's Munjal family and Japan's Honda Motor Co each hold 26 per cent stakes, said the new model, CD-Dawn, would carry a showroom price of Rs 31,899 in Delhi. The company expects to sell 7,000-8,000 units of the bike in April and hopes sales will touch 20, 000 a month in six months. Hero Honda, which accounts for 45 per cent share of the domestic market, has faced slowing demand and cutthroat competition after two consecutive years of 30 per cent-plus growth in the world's biggest motorcycle market. But the firm has forecast at least 10 per cent growth in sales volume in the current financial year to March 2004. Its sales in the past year to March grew 17.7 per cent to 1.68 million bikes.
Different models of Hero Honda 4-strokes bikes:
Presenting CD deluxe, the stylish, true value 100 cc motorcycle from Hero Honda. Encompassing the legendary Hero Honda values of fuel efficiency, economy and rock solid dependability.
Engine
|
4-Stroke OHC, Single Cylinder, Air Cooled
|
Bore X Stroke
|
50 X 49.5 mm
|
Displacement
|
97.2 cc
|
Compression Ratio
|
8.8 : 1
|
Max Power
|
5.44 Kw (7.4 PS) @ 8000rpm
|
Torque
|
0.79 Kgm @ 5000 rpm
|
Clutch
|
Multi Plate Wet Type
|
Transmission
|
4-Speed Constant Mesh
|
Final Drive
|
Roller Chain
|
Ignition
|
Capacitor Discharge Ignition
|
Starting
|
Kick Start
|
Frame
|
Tubular Double Cradle
|
Suspension
|
Front: Telescopic Hydraulic Fork
Rear: Swing Arm with Hydraulic Shock Absorbers
|
Dimensions (LXWXH)
|
1970 X 720 X 1045 mm
|
Wheel Base
|
1230 mm
|
Ground Clearance
|
159 mm
|
Kerb Weight
|
108 Kg
|
Tyres
|
Front: 2.75 X 18 - 4PR
Rear: 2.75 X 18 - 6PR
|
Brakes
|
Front: Internal Expanding Shoe Type - 130 mm Dia
Rear: Internal Expanding Shoe Type - 110 mm Dia
|
Fuel Tank Capacity
|
10.5 Ltrs
|
Head Light
|
Rectangular Multi Focal Reflector – 35
|
The world's best-selling motorcycle just got better. The Splendor+, a bike that will stop you right in your tracks. Both by its looks and performance. Needless to add, owning a Splendor+ means a lot of other things too. Like getting admiring looks. Or the pride of riding a motorcycle that meets the pollution control standards of this decade. That's the Splendor+. The new face of trust.
Engine
|
4-stroke, single cylinder lair-cooled, OHC
|
Displacement
|
97.2.cc
|
Transmission
|
4-speed constant mesh
|
Ignition
|
Electronic
|
Head light
|
12V 35/35W multi-reflector with halogen lamp
|
Frame
|
Tubular double cradle type
|
Suspension (front)
|
Telescopic hydraulic fork
|
Suspension (rear)
|
Hydraulic spring loaded type with both side action
|
Wheelbase
|
1230 mm
|
Ground clearance
|
159 mm
|
Kerb weight
|
109 kgs
|
Tyre (front)
|
2.75*18-4 PR
|
Tyre (rear)
|
2.75*18-6 PR
|
Type of brake (front)
|
Drum type (130 mm diameter)
|
Optional
|
Disc type (240 mm diameter)
|
Type of brake (rear)
|
Drum type (110mm diameter)
|
Max power
|
7.5PS @ 8000 rpm / 5.5 KW @ 8000rpm
|
Max speed
|
85 kmph
|
Fuel tank capacity
|
10.5 litres (reserve 1.4 litres)
|
|
Engine
|
4-Stroke OHC, Single Cylinder, Air Cooled
|
Bore X Stroke
|
52.4 X 57.8 mm
|
Displacement
|
124.7 cc
|
Compression Ratio
|
9.1: 1
|
Max Power
|
6.72 Kw (9 BHP) @ 7000 rpm
|
Torque
|
10.35 Nm @ 4000 rpm
|
Max Speed
|
90 Kmph
|
Clutch
|
4 - Speed Constant Mesh
|
Final Drive
|
Roller Chain
|
Ignition
|
Digital - CDI Ignition (AMI)
Advanced Micro Processor Ignition system
|
Starting
|
Kick Start
Self Start (Optional)
|
Frame
|
Tubular Double Cradle
|
Suspension
|
Front : Telescopic Hydraulic Fork
Rear : Swing Arm with Hydraulic Shock Absorbers
|
Dimensions (LXWXH)
|
1995 X 735 X 1095 mm
|
Wheel Base
|
1265 mm
|
Ground Clearance
|
150 mm
|
Kerb Weight
|
117 Kg (Kick Version)
121 Kg (Self Version)
|
Tyres
|
Front : 2.75 X 18 - 4 PR / 42P
Rear : 2.75 X 18 - 6 PR / 48P
|
Brakes
|
Front Drum Type : Internal Expanding Type - 130 mm Dia
Front Disc Type : Hydraulic Disc Type - 215 mm Dia (Optional
Rear: Internal Expanding Type - 130 mm Dia
|
Fuel Tank Capacity
|
12 Ltrs. (Min)
|
Head Light
|
12V - 35W Multi Reflector Halogen Bulb - AC Type
|
New two-tone body colours PLUS Body colour rear view mirrors PLUS Aluminum die cast rear grip PLUS Heat protector on the muffler. All this and much more to make the biker and his bike stay married for eve.
Engine
|
4-stroke, Single Cylinder, Air - Cooled OHC
|
Displacement
|
97.2 cc
|
Maximum Power
|
7.5 Ps at 8000 rpm
|
Gear Box
|
4 Speed Constant Mesh
|
Clutch
|
Multi-Plate Wet Type
|
Max. Speed
|
85 Kmph.
|
Frame
|
Tubular Double Cradle
|
Suspension (Front)
|
Telescopic Hydraulic Fork
|
Suspension (Rear )
|
Swing Arm with 5 step adjustable hydraulic damper.
|
Tyre Size (Front )
|
2.75 * 18- 4 PR /42 P
|
Tyre Size (Rear )
|
3.00*18-4/6 PR
|
Brakes (Front)
|
Internal Expanding Shoes Type
(130mm)/ Hydraulic Disc Type (Optional)
|
Brakes (Rear)
|
Internal Expanding Shoes Type (130 mm)
|
Final Drive
|
Roller Chain
|
Battery
|
12 V-2.5 Ah
|
Ignition
|
Electronic CDI
|
Starting
|
Kick Starter
|
Wheelbase
|
1235 mm
|
Ground Clearance
|
160mm
|
Length
|
1980 mm
|
Width
|
720 mm
|
Height
|
1060 mm
|
Kerb Weight
|
116 kgs.
|
Fuel Tank Capacity
|
12.8 litres (Reserve 1.1 litres)
|
Head light
|
Halogen Bulb 35 W / 35 W
|
|
|
Karizima
The Karizima features a 223cc, 17PS power pack that accelerates you from 0-60 in 3.8 seconds. Distinctive styling and Mag alloy wheels make this bike stand out before it races away from the pack.
Digital ignition and a constant vacuum carburetor facilitate better control of ignition timing.
The legend refreshed…with all new body language. The original spirit of CBZ, now with a cool, new look. A wonder bike that can take on the winds. And like you, it runs on passion. Rev up and flaunt your style.
CBZ
Engine
|
4-stroke, single cylinder , air - cooled, OHC
|
Displacement
|
156.8cc
|
Clutch Type
|
Manual
|
Clutch Primary
|
-
|
Clutch Secondary
|
Multi-plate wet
|
Transmission
|
5-speed constant mesh
|
Final Drive
|
Roller chain
|
Ignition
|
Electronic
|
Starting
|
Kick starter
|
Frame
|
Tubular single cradle
|
Suspension (Front )
|
Telescopic hydraulic fork
|
Suspension (Rear )
|
Swing arm with hydraulic damper- 5-step adjustment
|
Dimensions (L*W*H)
|
2100*755*1130mm
|
Wheel Base
|
1335mm
|
Ground Clearance
|
160mm
|
Kerb Weight
|
138 kg
|
Tyres:Front/Rear
|
2.75*18-42P/100/90*18-56P
|
Max. Power
|
12.8 PS@8000 rpm
|
Max.Speed
|
100 kmph
|
Fuel Tank Capacity
|
12.5 1tr(2.5 ltr reserve)
|
|
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