Academic session

 INFLUENCING FACTORS:

• 
  Most of the consumers i.e. 39% are influenced by the friends.
  
• 
  25% consumers out of 282 respondents are influenced by advertisement.
  
• 
  18% consumers out of 282 respondents are influenced by the family.
  
• 
  Whereas, rest of the consumers i.e. 18% are influenced by sales team while making the purchase decision.
  

 RESPONSE OF THE CONSUMERS REGADING MODELS AND COLOURS:

• Most of the consumers i.e. 50% like colours and models of Bajaj motorcycles.

• Whereas, equal 14% consumers like colours and models of Hero Honda and LML motorcycles.

• Moreover, rest equal 11% consumers like colours and models of TVS and YAMAHA motorcycles.