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- INTERPRETATION
- POST PURCHASE ANALYSIS
COMPARATIVE ANALYSIS:
INTERPRETATION:41% respondents out of 282 consumers like to purchase Hero Honda (Surva Guna Smpana). 27% respondents out of 282 consumers like to purchase Bajaj. 13% respondents out of 282 consumers like to purchase TVS. 7 –7 % respondents out of 282 consumers like to purchase LML and YAMAHA. POST PURCHASE ANALYSIS:
INTERPRETATION:Only 15% consumers are full satisfied with their bike. Whereas 57% and 28% consumers are satisfied and dissatisfied with their bike respectively. FINDINGS FINDINGS AMONG DIFFERENT AGE GROUP The age group 20-25 years figures out to be very much aware regarding 4-strokes bikes Warranty/Guarantee never influenced any age far the purchase availability of spare part is considered most important Mileage was given top priority Gift schemes and finance option are not option is not more success to influence the people DIFFERENT INCOME GROUP The income group Rs. 8000-12000 seems to be very aware regarding 4-strokes bikes market SUGGESTIONS SUGGESTIONS The best target market for any new product is 20 to 35 yrs and income group of 8000 to 12000 Before the launch an aggressive advertising must be carried out in order to inform the consumer about the new bike The media adopted for such purpose should be electronic as it is wildly accepted Continuous innovation in product process and services too are recommended to get the competitive edge Nicely designed and fuel efficient vehicle Is must to find better prospects and widen its market Easily available spare parts at reasonable price backed by efficient sales as competitions An eye on competitors policies and review of its own according to changing market condition will help in formulation of effective strategies from time to time The pricing TAG which BAJAJ is going to put on its bikes should not be more Rs.35,000 – 50,000 in any case, because it is the price which is going to determine the success of the product Through demonstration in rural area so that they can get specification of bike CONCLUSIONS CONCLUSIONS From the analysis of the data, it can be concluded that the Bajaj and Hero Honda motorbikes are most familiar by people. An ideal by as suggested by responded should have the following figures: Good looks Good mileage Affordable price After sales services REFERENCES AND ANNEXURE REFERENCES In this project while finalizing and for analyzing quality problem in detail the following books, magazines and websites have been referred. Books Consulted: Marketing Management – Philip Kotler Research Methodology – Kothari Business Statistics – S.P. Gupta Magazines Consulted: Indian Journal of Marketing IBAT Journal of Management Journal of Indian Management & Strategy Auto Expo of India Newspapers: Hindustan times Times of India The Hindu Financial Express Economics times Websites Consulted: www.bajajauto.com www.herohonda.com www.lml.com www.yamaha.com www.google.com ANNEXURE QUESTIONNAIRE Name : ………………………………………………………. Father's Name : ………………………………………………………. Age : ……. Nationality : ………….. Address : ………………………………………………………. ………………………………………………………. ………………………………………………………. Telephone Nos. : ………………………………………………………. Are you using the bike:
Which bike do you like most
What will you prefer
Maximum Mileage of given by
Attractive Price of Company
Which company produce minimum maintenance bike
Who influence your decision most while purchasing bike
Which company provide the attractive finance facility
Which company provide festival offers:
Which brand aware by you
How much money you can expend in 4 Strokes bikes
Which company provide after sales services
Which company pricing strategies of better according to their features
Which company have more models & colours
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