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FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR
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Average 36 13% Looks
Brand Image 22 8% Power
Pick up 56 20% Low Maintenance
After Sales Service 16 8% Total
INTERPRETATION
FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR:
Factors
No.
of Respondents
%age
Price
22
8%
Average
36
13%
Looks
90
31%
Brand Image
22
8%
Power
20
7%
Pick up
56
20%
Low
Maintenance
20
7%
After
Sales Service
16
8%
Total
282
INTERPRETATION:
31% consumers out of 282 are influenced by Looks Factors (Most Influencing Factor).
20% consumers out of 282 are influenced by pick up factor.
13% consumers out of 282 are influenced by mileage.
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