Academic session

Download 478.03 Kb.

Page	7/11
Date	02.06.2018
Size	478.03 Kb.
	#52734

1 2 3 4 5 6 7 8 9 10 11

SAMPLE AREA : Ghaziabad (Raj Nagar, Rajendra Nagar, Nehru Nagar, G.T. Road)

Methodology

In planning and designing a specific research project, it is necessary to anticipate all the steps that must be undertaken if the project is to be successful in collecting valid and reliable information.

Research Design

The research design is the determination and statement of general research approach of strategy adopted for the particular product. It is the heart of the planning which the design adheres to the research objected which will ensure that the needs will be served. My study is based on Descriptive Research as it is invested to produce accurate descriptive of various relevant to the decision faced without demonstrating that some relationship exist within variable. It is used to measure the behavior variables of people of subject who are under the study.

The research undertaken was descriptive research in nature. The emphasis was made to understand the nature and the expectations of the customers.

SAMPLE

SAMPLING TECHNIQUES
The type of sampling that was carried out was probability (convenience) Sampling due to limited resources available.
In non-probability sampling, I have chosen RANDOM sampling. Because this was best sampling method to do market survey. On the other aspect, to cover all consumers in Ghaziabad was easy task.

SAMPLE SIZE
The total number of these selected persons is called sample size. In this case, study sample units are Two Hundred Eighty Two.

SAMPLE AREA: Ghaziabad (Raj Nagar, Rajendra Nagar, Nehru Nagar, G.T. Road)

DATA COLLECTION METHOD

Collecting the data

Primary data
Secondary data

Primary data:

Through survey researcher obtains primary data directly from the Reader through following method.

Observation method.
Interview method.
Questionnaires.

Observation method:

Researcher went to the dealer’s showroom and service center and even parking places. Researcher directly observes the customers researcher with out asking any question. Here researcher found most of the customer was empty buying behavior.

Interview Method:

Researcher went to the service center and parking places and collects the data through personal interview.

SURVEY INSTRUMENTS
Research’s instrument is questionnaires for collecting the primary data. This is very common and flexible instrument.
Through Questionnaires:

Researcher collects most of the data through questionnaires; researcher went to the consumers and requested them to fill the questionnaires.

Secondary data:

Through Company Profile
Through Newspapers

Times of India
Hindustan Times
The Hindu
Economics Times

Through Magazines
- Business India
- Auto Express
- Business India
- Auto India

Through T.V. Channel

CNBC Awaz

LIMITATIONS

Small Sample size:

In my survey, I have taken a sample size of 282 customers, but only with these samples I can’t make a proper conclusion.

Time Constraint:

Time for this project is not sufficient. As I go for the survey at the dealership then time for completing and filling the questionnaires is not sufficient.

Sample Area:

The study was conducted in GHAZIABAD only. Hence, the study may not be useful for projection of behavioral aspect of consumers living in other cities.

Money Constraint:

Budget and finance are always been constraints in doing any project.

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATIONS

 PURCHASE OF 2-STROKE AND 4-STROKE BIKES:

Bikes	No. of Consumers	% age
2-strokes	76	27%
4-strokes	206	73%
TOTAL	282

INTERPRETATION:

Most of the consumers i.e. 73% want to purchase a 4-strokes bike.
Whereas, 27% consumers want to purchase a 2-strokes bike.

Directory: wp-content -> uploads -> 2013
2013 -> International post doctoral research fellowship programme final report title of the research
2013 -> Seals Family History 1565 to 2004
2013 -> Rao bulletin 15 July 2013 html edition this bulletin contains the following articles
2013 -> R institute of technology school of foreign languages
2013 -> Provisional Programme – subject to change thursday 10th april
2013 -> June, 2013 National hiv testing Day Month Men’s Health Week Hurricane Safety Month
2013 -> In memory of the residents of the Parish Chesham Bois that served their country during wwii
2013 -> Federal contract awards in georgia april 2013

Download 478.03 Kb.

Share with your friends:

1 2 3 4 5 6 7 8 9 10 11