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PREFERENCE FACTOR:





Features of bikes

No. of consumers

% age

Power

136

48%

Mileage

112

40%

Low maintenance

34

12%

Total

282









INTERPRETATION:

  • 40 % consumers prefer mileage in their bike.

  • 48 % consumers prefer power in their bike.

  • 12 % consumers prefer low maintenance in their bike.


PREFERENCE OF BIKE REGARDING CC:





Prefer CC of bikes by consumers

No. of consumers

% age

Under 100cc

0

0%

100-125cc

84

30%

125-150cc

144

51%

150cc & above

54

19%

Total

282






INTERPRETATION:

  • Most of the consumers i.e. 51% like to purchase the bike in between 125 cc and 150 cc.

  • And 30% of consumers like to purchase the bike in between 100 cc and 125 cc.

  • Whereas, rest 19% of consumers like to purchase the bike in 150 cc and above.





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