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B. Complete the following words and word combinations
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B. Complete the following words and word combinations.1. A lot of companies practise proactive p________ r_________ in order to avoid negative p__________. 2. P_____ a_______ are in charge of the overall communications between the company and the press. 3. When companies want to attract attention of the target audience, they may stage different p_____-e_______: conferences, concerts, contests, etc. 4. During World War II the methods of p___________ were widely used by both enemy camps. 5. The dismissal of the company’s CEO is a crucial event that must figure in today’s p_______ r_________. 6. Some people argue that l__________ is dishonest and must be outlawed, but on the other hand, it keeps politicians well-informed. 7. Sometimes tensions rise between journalists and PR-specialists, so the latter are called f_______ in a derogatory manner. 8. If a TV channel broadcasts a v________ n_______ r_______, the presenter must mention that it’s a paid advertisement. 9. A___________ l________ is unethical because it just imitates a normal grassroots campaign. 10. When the government press office issues a p________ s________ a______________ to be broadcast on TV, it must always mention the source. 11. This company’s reputation has been built largely by w____-of-m_______. 12. Not all corporations try to fight s_________, some claim that they provide employment and better living standards in this way. 13. “If the TV set is defective, you may return it to the shop and get your money back or exchange the product”, written in the ‘c________ c_______’. 14. The worker, fearing dismissal, decided to t______ o_____ the r_________ to keep anonymity. 15. We urgently need a PR-specialist to be in charge of d_________ c__________ because our company is experiencing a tough crisis at the moment. 16. Our special event has been a great success! Show me the v_______ f_________ before sending it to the press. 17. Many journalism students prefer a PR career after graduation because e_____-l______ s_________ are higher. 18. We are a small company, so we don’t have an i__-h_______ PR department. We prefer to outsource PR services. 19. There are writers who dedicate their whole careers to g___________. They earn very good royalties but nobody knows their names. 20. During the electoral campaign it’s important to s_______ the b_____ l_______ on the candidate to win public support. 21. In the end 19th century businessmen invented the practice of d___________ to promote railroads. 22. After conducting unpopular political reforms or committing serious mistakes politicians have to hire s_____ d_____ to t_____ their image a______.
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