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B. Complete the following words and word combinations



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B. Complete the following words and word combinations.





        1. Our company’s mail box is overfilled with s______.

        2. He is an expert in p_______ p________, but his services cost a lot.

        3. In the early 20th century companies bought space in newspapers from s______ b_______ .

        4. The company was accused of using s________ a__________ in movies.

        5. Our m_________ r________ department conducted a survey which revealed a high efficiency of the new s________.

        6. By 2002, four m____-a_______ controlled more than one-half of the world’s ad revenues.

        7. Any PR campaign should be based on a preliminary study of the audience’s d_____________ and p____________.

        8. If you want to know people’s attitude to you product, divide the audience into several f_______ g_______ and conduct interviews.

        9. The whole world of consumers can be classified according to the V____ Framework.

        10. The art director wants to get your s_______ by 3 pm. Don’t do much editing, show him a rough blueprint.

        11. S___________ a__________ repeated over years in a variety of media helps fight the poor image of a product.

        12. Heidi Klum has endorsed our brand for 3 years. We must admit that f_____ -p_______ t________ is a highly effective strategy.

        13. S_____-a______ a_______ is best suited if you want to advertise luxury goods.

        14. The boss is not quite satisfied with the sales, so he’s thinking of making an a_______ r_________ of the existing PR agency.

        15. There is a vacancy in our a________ e_________ department. You should be able to bring in new business and work with our established accounts.

        16. If you are promoting a sophisticated gadget, you can’t use p____-f_____ p____, otherwise it’ll be associated with simplicity.

        17. To PR a hygiene product you can resort to h_____-f____ a______ where your product would be an easy solution.

        18. If you look at any ad from the point of view of m______ a_______, you’ll see that it’s a story with characters and conflicts.

        19. Although both research and common sense suggest that i__________ a_________ doesn’t work very well, there have been exceptions when people bought the product to get relief from the ad.

        20. In connection with the First Amendment the status of c________ s________ isn’t clear yet. Is it legal to broadcast any kind of speech that reaches millions?

        21. Use special computer software to prevent i____________ from popping up every time you access a new Web page.




  1. C. Give the derivatives of the following words.

noun

verb

adjective

adverb




account







testimonial
















mythic







associate













deceptive




comparison













consume













saturated




catering














eligible







affiliate















retail






subtle







embed











ubiquitous







  1. VI. Translation


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