Executive Summary 4 acc information and History 6 Potential Sponsor Background and History: 11 Hardees Information and History 13
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- Target Market of the Potential Sponsorship Organization
CompatibilityThe Atlantic Coast Conference and Hardee’s , a brand of CKE Restaurants, Inc., are a great match for a sponsorship. The Hardee’s brand is undeniably compatible with the image of the ACC. This compatibility can be seen in the geographic landscape shared by both organizations, in the mission and values of both, and through the quality and tradition of excellence that each organization offers. As the tournament once again returns to Greensboro, North Carolina, less than 200 miles from where the first Hardee’s restaurant was opened, the opportunity to create a sponsorship that will benefit both parties has emerged. The ACC and Hardee’s would make quite a team! Geography Hardee’s is primarily an east coast business with roots in North Carolina. As a sponsor for the ACC tournament Hardee’s will have the opportunity to reach a large percentage of target market customers. The ACC is made up of teams from 7 states on the east coast. Six of these states are home to Hardee’s restaurants. There are 740 Hardee restaurants in the states that make up the ACC, making up for nearly 50% of the chain’s locations in the U.S. North Carolina, the host site of the ACC Tournament, has the largest number of Hardee’s locations of any state in the U.S. with 271 restaurants throughout the state. Mission/Values Both Hardee’s and the Atlantic Coast Conference have high standards and expectations for the respective services they provide. CKE Enterprises offers thousands of dollars in college scholarships recognizing both academic excellence and community leadership. The ACC strives to help student athletes exemplify these traits on and off the field. Hardee’s strives to turn their employees in to well-rounded leaders. The ACC focuses on promoting the success of each student athlete. Quality and Tradition Hardee’s focuses on creating premium quality products that offer exceptional taste and meet the high standard of their customers. This keeps customers returning again and again. The ACC operates in a similar manner and is proud to have some of the best collegiate programs in the nation. We continually work to make sure that our conference produces top performing teams as well as academic excellence in the class room. This combination creates a great league that fans are proud of. The Atlantic Coast Conference is the best college basketball conference in the country, with years of tradition. Hardee’s offers some of the best fast food products in the country, and has a tradition that dates back to 1960. Target Market of the Sport Organization The target market of the men’s ACC Basketball Tournament encompasses large variety of people. The following information explains the demographics of the ACC tournament fans. The tournament appeals to both men and women Men accounted for approximately 57 percent of the attendees in 2010 Women accounted for 43 percent in 2010 Young adults between the ages of 18-34 had the most representation in 2010 with over 53 percent attendance. The average income for the families in attendance was between $50,000 and $99,000 Majority of customers live in the southern region of the ACC. 
These numbers are significant in that Hardees wants to: Gear its advertisement towards men and woman with a slight favor to men Market to all demographics, encompassing over half of the United States Provide quality food at a price that the majority of house hold incomes can afford Target Market of the Potential Sponsorship Organization
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STAT |
DATA |
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Number of Fast Food Restaurant in the US |
160,000 |
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Number of People Served Daily |
50 Million |
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Annual Fast Food Revenue |
$110 Billion |
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FREQUENCY (per week) |
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Once |
44% |
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Twice |
20% |
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Three or more |
14% |
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Seven |
6% |
A recent study by the Public Health Sciences at U.C Davis found that fast food dinning become more popular among the middle classes families making $60,000 a year. Researchers also stated that for households making $80,000-$90,000 there has been higher intake of fast food. This is an a key factor considering that 52.50% of avid basketball fans bring in between $50,000-$100,000 a year.
The image below represents the large territory that Hardees restaurant covers. It covers the east coast, which is where ACC teams are located and expands far west into the United States.
Intentions of the ACC and Hardees go hand in hand
Each year both organizations donate thousands in college scholarships
Scholarships recognize both academic excellence, community leadership, and athletics
The ACC and Hardees are work locally and nationally to support food banks as well as families in need.
Directory: 2013
2013 -> Annual InStructional unit plan
2013 -> The Ministry of Education and Science of Ukraine
2013 -> #1 a lifesafer of virginia inc
2013 -> Name(s): your name here team or Group #(if applicable): Professor’s name
2013 -> Alcott Local School Council (lcs) Meeting Minutes
2013 -> Table Of Contents introduction 2
2013 -> Supplemental demographic information
2013 -> 【Education&Working Experience】
2013 -> Annual InStructional unit plan
2013 -> The Ministry of Education and Science of Ukraine
2013 -> #1 a lifesafer of virginia inc
2013 -> Name(s): your name here team or Group #(if applicable): Professor’s name
2013 -> Alcott Local School Council (lcs) Meeting Minutes
2013 -> Table Of Contents introduction 2
2013 -> Supplemental demographic information
2013 -> 【Education&Working Experience】
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