Executive Summary 4 acc information and History 6 Potential Sponsor Background and History: 11 Hardees Information and History 13



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2013 ACC Men’s Basketball Tournament



Dates: March 14-17, 2013
Venue: Greensboro Coliseum
Capacity: 23,500
Address: 1921 W Lee St, Greensboro, NC 27403

Phone: (336) 373-7400

Times: For the first-round and quarterfinal round (Thursday and Friday), games will tip-off at 12:00pm, 2:00pm, 7:00pm, and 9:00pm. The semi-finals will tip-off Saturday at 1:00pm and 3:00pm. The finals will begin Sunday at 1:00pm.
Transportation: The Greensboro Coliseum will be providing a five-dollar round trip shuttle service to and from the Coliseum on all game days. The service is designed to minimize traffic around the stadium complex and create a more enjoyable fan experience. The shuttles will run to and from the Sheraton Greensboro Hotel at Four Seasons (3121 High Point Road). The shuttle schedule is listed below:
Thursday, March 14 10:30 a.m. – 12:30 a.m. 
Friday, March 15 10:30 a.m. – 12:30 a.m. 
Saturday, March 16 11:30 a.m. – 6 p.m. 
Sunday, March 17 11:30 a.m. – 4 p.m.

Attendance History by Venue:

  • Greensboro Coliseum (23) 1,972,512

  • Reynold’s Coliseum (13) 600,000

  • Charlotte Coliseum (2nd) (8) 880,055

  • Capital Centre (3) 212,048

  • The Omni (3) 200,676

  • Charlotte Coliseum (1st) (3) 139,328

  • Georgia Dome (2) 340,637

  • St. Pete Times Forum (1) 133,614

  • Charlotte Bobcats Arena (1) 120,210

  • Phillips Arena (1) 117,120

  • MCI Center (1) 101,505

Audience Profile: Specific facts and figures for the audience profile of college basketball can be found on page 20 of this sponsorship proposal. Overall, however, there are two statistics that stand out the most. First off, there are a much higher percentage of males who are both loyal and avid fans of NCAA basketball. The second statistic relates to household income of college basketball fans. The data shows that income does not have a very large impact, if any at all, upon who is and who is not a fan of college basketball.
Venue Information: Overall, this is the Atlantic Coast Conference’s 60th postseason tournament. Each and every year the league is searching for ways to improve the experience for both schools and fans alike. Located in the heart of ACC country, the Greensboro Coliseum is the ideal location for this yearly postseason tournament. The Coliseum has hosted the event 23 times throughout the conference’s history. This means the arena and its staff members are very familiar with the production and operations of the event from start to finish. The Coliseum also hosts an average of 850 events annually, making the staff very experienced. Other venues, such as the Georgia Dome, have the capacity for more fans, but no other location offers the history that the Greensboro Coliseum does. In 23 combined tournaments, the Coliseum has attracted 1,972,512 fans.
Venue Assets and Benefits: Built in 1959, the Coliseum has a maximum capacity of 23,500 fans, making it a very suitable arena for college basketball. Although some other locations may have larger capacities, the Coliseum allows for a large amount of fans as well as the feeling of being in a smaller venue. In 2011, the last time the tournament was held in Greensboro, each session saw a sellout crowd. Greensboro is also located in the heart of ACC country. The league was formed in downtown Greensboro and its history cannot be recounted without multiple mentions of this North Carolina city. One of the newest and interesting assets that the venue has is the ACC Hall of Champions. This museum, opened in 2011, has multiple exhibits designed for kids as well as adults to both test and teach the history of the ACC to its visitors. The museum is 8,100 square feet and features many multi-media displays with league highlights as well as life-sized mascots of every ACC member. There is also an interactive portion of the museum that allows patrons to challenge one another in ACC trivia games. The Coliseum Complex is also home to “The White Oak Amphitheatre” and “The Terrace”. These are both areas that host events of their own, but provide places for fans to enjoy the outdoors while waiting between games or tournament sessions.



Greensboro Coliseum Staff Directory:

Dan Baker – Operations Manager (336) 373-7454

Matt Brown – Managing Director (336) 373-7400

Scott Johnson – Deputy Director (336) 373-7449



Robin Crews – Booking Assistant (336) 373-7415

Gerry Duncan – Booking Manager (336) 373-7459



Amy Venable – Box Office Manager (336) 373-7400

Carl Deckard – Business Manager (336) 373-7465

Mark Wiggins - General Manager - Ovations Food (336) 373-7466

Michael Suave – Event Manager (336) 373-7469

Terrence Ford – Event Manager (336) 373-7423

Eric Smith – Event Manager (336) 218-5469

Kara Tyree – Event Manager (336) 373-7460

Kimberly Voss – Telecommunications (336) 373-7480

Mike Purdue – Building Superintendent (336) 373-7457

Doug Davis – Maintenance Supervisor (336) 373-7455

Andrew Brown – Public Relations Manager (336) 373-7456

Courtney Dagger – Advertising Manager (336) 373-7417

Scott Lecnar – Advertising Manager (336) 373-7432

Clarence Bryant – In-House Security Supervisor (336) 373-7475



Matthew McNellis – Parking Services Manager 336-373-7434


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