Executive Summary 4 acc information and History 6 Potential Sponsor Background and History: 11 Hardees Information and History 13


Total Value of Sponsorship Package



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Total Value of Sponsorship Package


Product Sample and Trial

Hardee’s T-Shirt (450) $4,500

$5 Gift Cards inside shirts (100) $500

Hardee’s Koozie (1,200) $3,600

Hardee’s Pens (3,000) $1,500

Other varying gift cards (200) $600

Student Scholarship $750

Gift Cards at halftime as well as

other food and apparel to be given

away. $30,000



Media Coverage and Exposure

Local Television Commercials (40) $300,000

National Television Commercials (25) $625,000

Newspaper Advertisements (20) $16,000

Internet Advertisements (90) $67,500

Radio Advertisements (50) $20,000



On-Site Signage

Billboards (4) $12,000

Court Logos (2) $8,000

Ticket Coupons $25,000

Shuttle Decals (5) $15,000

Court Sideline Scrolling Ad $45,000

ThickBurger Displays Around Arena $15,000

Vinyl Ad Outside Coliseum $28,000

Hardees Logo Banner at Main Gate $4,500

Jumbotron Advertisements $20,000

LCD Sign on outside of coliseum $25,000

Vinyl Sticker on window $15,000

Banner at gates (8) $1,200

Total Cost of Package= $1,283,650.00


Addendums


The ACC Offices and Staff

4512 Weybridge Ln, Greensboro, NC 27407




John Swofford

Commissioner

Cecelia DiAmico

Executive Assistant to the Commissioner

Senior Associate Commissioners

Jeff Elliott

Finance & Administration

Karl Hicks

Men's Basketball Operations

Brad Hostetter

Compliance & Governance, Human Relations

Amy Yakola

 Public Relations & Communications

Associate Commissioners

Brian Morrison

Men's Basketball Communications 

Kris Pierce

Championships

Assistant Commissioners

Matt Burgemeister

Compliance & Governance 

Scott McBurney

Advanced Media

Coordinators

John Clougherty

Men's Basketball Officials

Directors

Shamaree Brown

Student-Athlete Programs & Compliance

Lee Butler

Champions

Lynne Herndon

Business Operations

Mary Beth Koetters

Men's Basketball Operations

Christina Tracey

Information Systems

Associate Directors

Steve Phillips

Communications

Amy Ufnowski

Communications

Steve "Slim" Vollinge

Advanced Media

Assistant Director

George Lane

Communications

Donald Moore

Championships

Char Zoller 

Public Relations & Marketing
Phone: (336) 854-8787

2013 ACC Tournament Seating Chart by School



2013 ACC Tournament Bracket






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