Maintain hospitality industry knowledge


Obtain information on other industries to



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TM Maintan hosp ind knowledge 310812
develop-and-update-tg, SITHIND001B R1
1.5 Obtain information on other industries to
enhance quality of work performance
Introduction
A sound working knowledge of other industries in your geographical area is necessary to enable you to provide information to customers to meet their need for local information, or simply to add value to their stay.
Other industries
The other industries about which you should gain knowledge to pass onto visitors will depend entirely on the geographical location of your venue. Examples may include:
Manufacturing Government facilities Infrastructure Entertainment and recreation Food production Wine and beverage production Meetings and events Retail. The following provides advice on how to capture the required information, and indicates aspects of each industry it is useful to develop knowledge about. In our context, industry maybe a single business or it can refer to a group of businesses.


Element 1: Seek information on the hospitality industry

© ASEAN 2012 Trainee Manual Maintain hospitality industry knowledge
43
Why bother
The aim of gaining this knowledge is To enable you to encourage visitors to visit these industries To allow you to share their visit/experience when they return from visiting local industry. If visitors can be convinced/encouraged to visit local industry this will Increase knowledge and understanding among visitors about what the region/country is capable of producing Increase the likelihood of visitors staying longer in the area
– the more industries they visit, the more time it will take them and the more money they are likely to spend locally Add value and experiences to their visit
– making it more likely they will return at a later date, and/or speak favourably about the region to their friends and family encouraging them to visit.
Gaining the necessary knowledge
The best ways to gain knowledge about local industry are Visit the industries, view the facilities, look at/taste the products, sample the services and talk to management and staff
– be a visitor/tourist in your own area Obtain advertising material available for each business
– many organisations produce informational literature (brochures, flyers, website information) suitable for learning about what they do Ask a representative to visit your venue and talk to venue staff about their business/industry
– and bring samples of their products, food and/or beverages for employees to view and taste. Once again, the key to obtaining necessary information is to be proactive.

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