Marshall university

Clearly focused on a particular audience and argues with concepts that are comprehensible to the target

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Recognizes the audience, but relies on jargon and terminology that may be unusual for audience members’ vocabulary.
Demonstrates command of language for the field and when and how it is used.
Judges without prompting or assistance messages that appeal to targets and meshes with target experience.
Certificate Program in Digital Communications Learning Outcome 3: Students will build skills for successful functioning in the industry.
Introductory Milestone
Practices message construction with guidance from others.
Think critically, creatively and independently.
Constructs messages that accurately reiterate viable arguments and that present fresh perspectives.

Clearly focused on a particular audience and argues with concepts that are comprehensible to the target.

Appropriate for language	Language choices are too simple or too complex for the target.	Recognizes the audience, but relies on jargon and terminology that may be unusual for audience members’ vocabulary.	Audience and language are matched, but references that are outside the target’s reference are still evident.	Demonstrates command of language for the field and when and how it is used.
Appropriate style	Casual style is used for formal presentations and vice versa.	Selects from available styles that which corresponds to audience experiences.	Judges without prompting or assistance messages that appeal to targets and meshes with target experience.	Constructs message style that match target experiences.

Certificate Program in Digital Communications Learning Outcome 3: Students will build skills for successful functioning in the industry.
Traits	Performance Levels
Traits	Introductory	Milestone	Capstone	Advanced
Students will understand and apply the principles and laws of freedom of speech and press.	Practices message construction with guidance from others.	Sorts information, inventories traditions and practices, recognizes the significance of targets,	Arranges components in appropriate style, brings together a variety of viewpoints, and diagnoses problems in ones own work.	Formulates a complete message without assistance, argues in support of the message using a variety of sources from the synthesized materials, gives reasons why messages address audiences in the way they do.
Think critically, creatively and independently.	Restates general practices of the field.	Sorts a variety of positions presented and identifies sources of support for those arguments.	Constructs messages that accurately reiterate viable arguments and that present fresh perspectives.	Argues effectively in support of positions taken relying on a variety of sources without guidance.

Certificate Program: Media Management___________________________________________

Program Level
Certificate Program’s Student Learning Outcomes	Assessment Measures (Tools)	Standards/Benchmark	Results/Analysis	Action Taken to improve the program

Students will apply the tools and technologies of the trade.	Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses	Capstone		The certificates offered in the school of Journalism and Mass Communications are still relatively new programs that are only now attracting a critical mass for assessment. Students who have completed certificates to date are largely those who folded a certificate into their master’s programs with the addition of a few courses. Assessments of their work was completed as part of the larger MAJ assessment. the certificates are now attracting numbers that will permit rigorous assessment in the coming year
	Assessment Point 2: Portfolio of all final course assignments in credit hours ten through 15.	Advanced
Students will articulate the ethical responsibilities with which professional communicators are concerned.	Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses	Capstone
	Assessment Point 2: Portfolio of all final course assignments in credit hours ten through 15.	Advanced	.
Students will demonstrate fundamental skills that show competency in and ability to be employed in a mass communications field	Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses	Capstone
	Assessment Point 2: Portfolio of all final course assignments in credit hours ten through 15.	Advanced

Directory: assessment
assessment -> Medical Radiography Program
assessment -> Pelan pentaksiran kursus
assessment -> Atlanta Report
assessment -> Type: T/f objective a-1
assessment -> Curriculum Team
assessment -> Report submitted by the Human Rights Commission of Malaysia (suhakam) to upr info
assessment -> Marshall university
assessment -> Version: 19 November 2015
assessment -> 2016 mea mathematics and English Language Arts/Literacy Measured Progress/eMPower™ME
assessment -> Macroeconomics Machine-graded Assessment Items Module: Macroeconomic Measures of Performance

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Marshall university

Clearly focused on a particular audience and argues with concepts that are comprehensible to the target

Clearly focused on a particular audience and argues with concepts that are comprehensible to the target.

Appropriate for language

Language choices are too simple or too complex for the target.

Recognizes the audience, but relies on jargon and terminology that may be unusual for audience members’ vocabulary.

Audience and language are matched, but references that are outside the target’s reference are still evident.

Demonstrates command of language for the field and when and how it is used.

Appropriate style

Casual style is used for formal presentations and vice versa.

Selects from available styles that which corresponds to audience experiences.

Judges without prompting or assistance messages that appeal to targets and meshes with target experience.

Constructs message style that match target experiences.

Certificate Program in Digital Communications Learning Outcome 3: Students will build skills for successful functioning in the industry.

Traits

Performance Levels

Introductory

Milestone

Capstone

Advanced

Students will understand and apply the principles and laws of freedom of speech and press.

Practices message construction with guidance from others.

Sorts information, inventories traditions and practices, recognizes the significance of targets,

Arranges components in appropriate style, brings together a variety of viewpoints, and diagnoses problems in ones own work.

Formulates a complete message without assistance, argues in support of the message using a variety of sources from the synthesized materials, gives reasons why messages address audiences in the way they do.

Think critically, creatively and independently.

Restates general practices of the field.

Sorts a variety of positions presented and identifies sources of support for those arguments.

Constructs messages that accurately reiterate viable arguments and that present fresh perspectives.

Argues effectively in support of positions taken relying on a variety of sources without guidance.