Certificate Program in Media Management 1: Students will understand and apply the principles and laws of freedom of speech and press. |
Traits | Performance Levels |
Introductory | Milestone | Capstone | Advanced |
Articulate principles of the right to dissent. | Names the five freedoms protected in the First Amendment. | Discusses instances of dissent. | Argues logically an opposition position. | Writes an editorial that expresses dissent of a government position. |
Monitor and criticize power. | Identifies viewpoints connected to a specific issue or topic that stem from a power position. | Analyzes opposing points of view. | Argues effectively against power positions. | Formulates arguments that recognize all viable perspectives without reflecting biases. |
Understand assembly and petition for redress of grievances. | Names the five freedoms protected in the First Amendment. | Inventories incidents of assembly and redress of grievances in which mass media played a role. | Discusses the role of mass media in citizen assembly and redress of government. | Drafts a viable grievance. |
Certificate Program in Media Management Outcome 2: Students will articulate the ethical responsibilities with which professional communicators are concerned. |
Traits | Performance Levels |
Introductory | Milestone | Capstone | Advanced |
Apply pursuit of truth to current issues. | Identifies common jmc ethical principles and philosophical underpinnings. | Chooses from several available paths those which most appropriately supports jmc ethical principles related to truth. | Analyzes texts and concludes which did or did not comply with ethical guidelines of truth explains why. | Debates the truth of messages. |
Argue accuracy, fairness and diversity. | Identifies common jmc ethical principles and philosophical underpinnings. | Chooses from several available paths those which most appropriately supports jmc ethical principles related to accuracy, fairness and diversity. | | Debates the fairness of a position and defends diversity. |
Certificate Program in Media Management Outcome 3: Students will demonstrate fundamental skills that show competency in and ability to be employed in a mass communications field |
Traits | Performance Levels |
Introductory | Milestone | Capstone | Advanced |
Think critically, creatively and independently. | Restates general practices of the field. | Sorts a variety of positions presented and identifies sources of support for those arguments. | Constructs messages that accurately reiterate viable arguments and that present fresh perspectives. | Argues effectively in support of positions taken relying on a variety of sources without guidance. |
Understand the history and role of professionals and institutions in shaping communications. | Identifies significant historical events in journalism and mass communications | Discuss histories that shaped the mass communications industry. | Analyzes the development of mass communications. | Give reasons why mass media developed in the directions it did. |
Understand the diversity of groups in a global society in relationship to communications. | |
