Think critically, creatively and independently.
Restates general practices of the field. | Sorts a variety of positions presented and identifies sources of support for those arguments. | Constructs messages that accurately reiterate viable arguments and that present fresh perspectives. | Argues effectively in support of positions taken relying on a variety of sources without guidance. |
Certificate Program in Integrated Strategic Communications Outcome 3: Students will prepare and disseminate oral and written communications typically used in promoting, branding, publicizing and managing profit making and non profit entities. |
Traits | Performance Levels |
Introductory | Milestone | Capstone | Advanced |
Understand concepts and applying theories in the use and presentation of images and information | Chooses weak or inappropriate images, text, interviews, clips--does not capture the complete and accurate story. | Chooses adequate images, text, interviews, clips. | Creates an effective story with a combination of appropriate images, texts. | Creates a compelling story with a combination of appropriate images, texts. |
Conducting research and evaluating information by methods appropriate to the communications professions in which they work. | Restates basic research requirements of paper or assignment. Fails to find research sources and/or finds inappropriate sources. Pursues "easiest" path to find sources, i.e. searching simply web sources only. | Describes research requirements and discusses possible methods to find information. Retrieves information from research databases, interviews and/or other appropriate sources. |
Clearly states focus.
Strategizes methods to find relevant resources. Selects relevant research databases, implements effective research strategies and finds useful information. | Targets a variety of relevant information sources including appropriate databases, employs effective research strategies by using appropriate scholarly search terms, revises searches as necessary and selects most relevant sources. |
Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and strategy. | Work shows little or no critical assessment, no revision of own work is evident. | Reflects rudimentary critique of information and restructuring work for effectiveness. | Consistently reviews materials and strives to validate information and improve work. | Thoroughly analyzes own and others' work and carefully evaluates the materials in storytelling. |
Apply basic numerical and statistical concepts. | Interprets correctly statistics and numbers used to present a point. | Questions validity of numbers an statistics presented in content | Discriminates among options the numbers that accurately convey an idea. | Disputes or supports, a position using accurate numbers, stances presented by varying sources. |
Synthesize information from primary and secondary sources. | Sorts from compiled information that which is needed to convey a message. | Arranges in logical order main points and support points to be made in the presentation of materials. | Composes a complete message that brings together a variety of points in interesting and logical order. | Argues in support of the message that was constructed using a variety of sources from the synthesized materials. |
