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17. MIP Odyssey Individual Dissemination Plan and Strategy

Detailed activity plan (events, publications, websites, newsletters, press coverage, material, other)

For every event:

Event No:	1
Title	NFC & Mobile Payment - Osservatori ICT & Management
Date (month, year)	January 2010
Location	Milan
Type	Conference
Organizer	NFC & Mobile Payment Observatory
Objective	Creating awareness about the Odyssey project and its potential.
Description	Leaflets and banners will be used, reaching 600 participants.
Target audience	ICT, security professionals
Partners involved	MIP
Status	Planned

Event No:	2
Title	Mobile World Congress 2010 Conference
Date (month, year)	February 2010
Location	Barcelona
Type	Conference
Organizer	Mobile Content & Internet Observatory
Objective	Creating awareness about the Odyssey project and its potential.
Description	Leaflets, project presentation and post event mailing, reaching 1000 participants
Target audience	ICT, Mobile professionals
Partners involved	MIP
Status	Planned

Event No:	3 & 4
Title	SMAU 2099 & SMAU 2010
Date (month, year)	October 2009 & October 2010
Location	Milan
Type	Conference
Organizer	SMAU
Objective	Creating awareness about the Odyssey project and its potential
Description	Description inside the event agenda, leaflets, banner, project presentation, post event mailing reaching 50.000 participants
Target audience	ICT professionals
Partners involved	MIP
Status	Planned

For every publication:

Publication No.	1
Title	To be decided
Date (month, year)	From October 2009 to the end of the project
Journal/URL	Osservatori ICT & Management reports
Field/sector	ICT
Type	Newsletter
Objective	Creating awareness about the Odyssey project and its potential
Description	Project description and its status inside the reports, about 1000 hard copies of each report distributed + electronic versions in Italian and in English
Target audience	ICT professionals
Partners involved	MIP
Status	Planned

Publication No:	2
Title	To be decided
Date (month, year)	December 2009
Journal/URL
Field/sector	Academia
Type	Newsletter
Objective	Creating awareness about the Odyssey project and its potential
Description	Mail with project description to 50 universities in our international database
Target audience	Universities
Partners involved	MIP
Status	Planned

Publication No:	3
Title	NFC & Mobile Payment: already at the starting blocks!
Date (month, year)	January 2010
Journal/URL	Osservatori ICT & Management reports
Field/sector	ICT
Type	Newsletter
Objective	Creating awareness about the Odyssey project and its potential
Description	Project description and its status inside the reports, about 1000 hard copies of each report distributed + electronic versions in Italian and in English
Target audience	ICT professionals
Partners involved	MIP
Status	Done

Publication No:	4
Title	To be decided
Date (month, year)	March 2010
Journal/URL	Wireless4Innovation
Field/sector	ICT
Type	Article
Objective	Creating awareness about the Odyssey project and its potential
Description	Article on the project, 8000 hard copies distributed, 40000 contacts in newsletter mailing list
Target audience	ICT professionals
Partners involved	MIP
Status	Planned

Publication No:	5
Title	A framework for mining and querying summarized XML data
Date (month, year)	Submission May 2010
Journal/URL	“XML Data Mining Models, Methods and Applications” editor Andrea Tagarelli published by IGI Global http://igi-global.com/AuthorsEditors/AuthorEditorResources/CallForBookChapters/CallForChapterDetails.aspx?ID=834
Field/sector	Information retrieval
Type	Book
Objective	The book aims to collect and distil the knowledge from experts of database, information retrieval, machine learning, and knowledge management communities in developing models, methods and systems for XML data mining.
Description	Book chapter addressing mining and querying as developed within Odyssey
Target audience	The book will address academia as well as industry.
Partners involved	MIP-Politecnico di Milano
Status	Planned

Other:

Material No:	Attachment to interview material 1
Type	Attachment
Description	Dissemination during the Observatory interviews, a target of 100 interviewed companies
Date (month, year)	March 2009 to January 2010
Partners involved	MIP
Target audience	ICT, security
Status	Ongoing

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