Residents and their tastebuds
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- Appendix A: Supplier Letters of Agreement
- Appendix B: Facebook and Twitter Screen Shots
6.0 ConclusionAs noted earlier, strategic use of social media marketing, careful cost control, and a fantastic product should enable Gelato Mobile to be a successful small business opportunity. The marketing and promotion methods presented are new and innovative, and should successfully engage Saskatoon residents in the purchasing process. Financially speaking, Gelato Mobile is projected to be profitable, and could consider incorporating for tax and liability considerations. As with many businesses, the critical variable for Gelato Mobile is sales. As noted in the sensitivity analysis, a 25% swing in customers in the wrong direction would ultimately cause the business to have negative net income. In a worst case scenario, the high school student position can be eliminated, and an owner can step in if necessary, as each of the owners have the flexibility to do this. Overall, a new market can be created, providing value for the owners from this unique combination of gelato and social media, fully engaging Saskatoon’s online-savvy residents and their taste buds.
Gelato Mobile 3152 Cairns Avenue Saskatoon, SK S7L 4R5 April 1, 2009
To the Owners of Gelato Mobile: This letter confirms the agreement between Jerry’s Artisan Ice Creams and Gelato Mobile. Jerry’s will supply the following:
This agreement will be in effect from April 14, 2009 through October 14, 2013. Gelato Mobile will receive the exclusive mobile distribution rights for Jerry’s gelato during this agreement. Gelato Mobile will receive gelato supply of 12 different flavours and 528 each of cones, spoons and cups prior to May 1, 2009, with consistent weekly supply, or as based on demand, provided by Gelato Mobile Management. Gelato Mobile will pick up supply from Jerry’s location and will pay for each supply by cash or cheque. In exchange, Gelato Mobile will advertise that it sells ‘Jerry’s Gelato’ on its mobile unit signage, on its Facebook page and any other promotion/social media outset. As well, Gelato Mobile will not park and operate (sell its gelato products) within 1km of Jerry’s Emporium at 1115 Grosvenor Avenue in Saskatoon. A contract will be drafted and signed prior to the start of this agreement. Morgan Woodsen Morgan Woodsen, Food Service Manager, Jerry’s Artisan Gelato Mobile 3152 Cairns Avenue Saskatoon, SK S7L 4R5 April 1, 2009
To the Management of Gelato Mobile: This letter confirms the agreement between Mr. Cool Ice Cream Truck Rental and Gelato Mobile. This agreement will be in effect from April 14, 2009 through October 14, 2013. Gelato Mobile will rent a 1990 GMC Ice Cream Truck (VIN# KZS1468JHW98) from Mr Cool for $650 per month, payable with 5 post-dated cheques, for the months of May through September. The Ice Cream Truck comes totally outfitted with the following:
In exchange, Gelato Mobile will advertise the truck as a Mr Cool Ice Cream Truck on the back of the truck. For a fee of $500, Mr Cool will create and place Gelato Mobile signage to the vehicle (Gelato Mobile to forward creative). Gelato Mobile is responsible for insurance and registration of the vehicle from May 1 through September 30 each year. Mr Cool will deliver the vehicle to Saskatoon prior to May 1 and pick the vehicle up in Saskatoon after September 30. A contract will be drafted and signed prior to the start of this agreement. Andrew Corrigan Andrew Corrigan, CEO, Mr Cool Ice Cream Truck Rentals, 814 Albert Street N, Regina, SK S4V 0G7 Appendix B: Facebook and Twitter Screen ShotsBelow are screen shots of Facebook and Twitter social media channels, showcasing the following examples of how Gelato Mobile will be promoted:
Twitter Page, showing the current “Tweet” (Free gelato for first 2 people who find the Gelato Mobile), the number of followers Gelato Mobile has (number of people who will instantly receive Gelato Mobile’s “Tweets” about location, promotion, events, etc), and the number of people Gelato Mobile is following: creating an online social community where two way communication and engagement occurs between Gelato Mobile and its Twitter followers. Directory: faculty -> Marv%20Painter -> businessplans -> plans2010 faculty -> Course overview faculty -> Curriculum vitae wei chen professor faculty -> Digital image warping faculty -> Samples of Elements Exam Question III contains All Prior Exam Qs III except faculty -> 【Education&Working Experience】 faculty -> References Abe, M., A. Kitoh and T. Yasunari, 2003: An evolution of the Asian summer monsoon associated with mountain uplift —Simulation with the mri atmosphere-ocean coupled gcm. J. Meteor. Soc. Japan, 81 faculty -> Ralph R. Ferraro Chief, Satellite Climate Studies Branch, noaa/nesdis faculty -> Unit IV text: Types of Oil, Types of Prices Grammar: that/those of, with revision plans2010 -> Prepared by: Aaron Moffatt Nicole Batty plans2010 -> Table of Contents Executive Summary 5 Download 369.27 Kb. Share with your friends:
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