Residents and their tastebuds
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- 2.0 Operations Plan
- 2.1 Location
- 2.2 Floor Plan
- 2.3 Average Business Cycles
- 2.3.2 Average Week
- 2.3.3 Average Month
- 2.3.4 Average Year
1.2 Mission StatementTo be innovative in the Saskatoon mobile food industry by combining the uniqueness of gelato with the ever-growing trend and business strategy of social media marketing, to fully engage the customer throughout the entire consumer process. 1.3 Goals and Objectives
2.0 Operations PlanGelato Mobile will be a retail initiative, selling gelato products to a Saskatoon market who want an engaging purchasing experience through use of social media (Facebook, Twitter). Sales will be based on one-on-one direct interaction through the window at the mobile unit, with this traffic generated through social media channels. Staff will be Facebook / Twitter enthusiasts and will be well trained on all aspects of this special gelato experience. Gelato Mobile’s hours will be as follows: Store Hours Wednesday - Friday 11:00AM to 9:00PM Saturday - Sunday 10:00AM to 9:00PM
To provide a high level of customer service by managing customer flow, two employees will be working in peak times (12pm – 6pm). In down times, the employees will be responsible for analyzing traffic generated through various channels (i.e. Twitter, Facebook, etc) and providing reports to Management. Traffic numbers will be recorded through the following:
2.1 LocationMobile by name, mobile by nature, Gelato Mobile will travel about Saskatoon, targeting different high traffic areas, including major events (i.e. Prairieland Park for The Ex, car shows – see Appendix X). A mobile unit was chosen rather than a stationary building due to the social media integration in creating so much more than just another “ice cream truck.” Travel will be partially determined based on Facebook / Twitter messages. Other factors influence location choices are as follows:
2.2 Floor PlanThe floor plan of the Gelato Mobile trucks is designed to allow for adequate storage for gelato, cones, cups, spoons, napkins, a cash till, and a revolving passenger seat for the employees to use during non-peak times for administration tasks. The floor plan is also designed to allow staff to quickly access the product and to easily move around to quickly serve customers. The layout can be seen below. The serving window will be located on one side of the unit to allow for good traffic flow, efficient customer transactions, and for quick customer service for newly arriving customers. On average, the unit will have three days’ worth of inventory stock piled in the freezers located in the unit. 2.3 Average Business Cycles2.3.1 Average DayA typical day for Gelato Mobile would start before opening the service counter as per the pre-decided schedule/location for the unit. Every night before closing, staff will go through the pre-opening check list and get the unit ready for opening next day. This list may include interior signage, cleaning, and checking inventory. Once the counter is open for sales, staff will simply take the orders from customers and delight them with delicious gelato, friendly service and satisfaction for finding the Gelato Mobile. It is anticipated that noon to early evening will be the busiest time, especially on the weekends, while before noon and late in the evening will be slower. During less busy times, one staff (the high school student) will be required to restock supplies and maintain a clean sales environment in and around the bus. At the end of each business day, this employee will be expected to clean the shop including sweeping the floor and wiping the counters for any spills, etc. The Manager (Co-op student) will be responsible for performing the daily cash outs and making any bank deposits as necessary. In addition s/he will also be responsible for basic bookkeeping and marketing. 2.3.2 Average WeekEvery third day, the manager will assess the week’s sales and inventory levels and submit an order to the Jerry’s (the supplier) to restock inventory. Inventory will be restocked in the morning by driving to Jerry’s. A weekly special will be determined during the week to be announced for the following week. The Manager will also do payroll twice a month. 2.3.3 Average MonthThe operations will be very similar on daily, weekly, and monthly basis for many aspects. However, at some point the Manager will need to generate and analyze monthly financial and sales statement, and submit reports to the owners. This analysis will be used to assess the business and adjust the marketing focus and supplies as required. In addition the manager will also be doing monthly environmental analysis to find out trends in the gelato and ice cream industry in Saskatoon. 2.3.4 Average YearThe Manager will need to produce season-end financial statements, for review by the Owners. A complete analysis of Gelato Mobile will be carried out by the Owners to look into marketing, sales, HR issues, and any issues that may arise. The environmental analysis will be compared with previous years of operation. This analysis should indicate if any change in the business and marketing strategy is required. Directory: faculty -> Marv%20Painter -> businessplans -> plans2010 faculty -> Course overview faculty -> Curriculum vitae wei chen professor faculty -> Digital image warping faculty -> Samples of Elements Exam Question III contains All Prior Exam Qs III except faculty -> 【Education&Working Experience】 faculty -> References Abe, M., A. Kitoh and T. Yasunari, 2003: An evolution of the Asian summer monsoon associated with mountain uplift —Simulation with the mri atmosphere-ocean coupled gcm. J. Meteor. Soc. Japan, 81 faculty -> Ralph R. Ferraro Chief, Satellite Climate Studies Branch, noaa/nesdis faculty -> Unit IV text: Types of Oil, Types of Prices Grammar: that/those of, with revision plans2010 -> Prepared by: Aaron Moffatt Nicole Batty plans2010 -> Table of Contents Executive Summary 5 Download 369.27 Kb. Share with your friends:
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