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- CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING TECHNICALLY SOPHISTICATED
- RESPONDENTS PURPOSE OF PURCHASE
- MEET EXPECTATIONS
- RESPONDENTS AWARENESS LEVEL OF ADVERTISEMENTS OF MOTORBIKES
TABLE: 8 From the above table taking Pre and After – Sales Service into consideration 43% of the respondents feel Hero Honda Splendor is the best when service is taken into consideration. 23% of them feel TVS Victor is the best. 16% of them feel Kawasaki Bajaj Caliber as the best bike. 13% of them feel Yamaha Crux as the best bike and only 5% of them feel Kinetic Boss is the best bike. Based on this analysis Hero Honda Splendor is the best Motorbike when Pre and After Sales Service is considered from the Consumer’s point of view. CONSUMER PREFERENCE TOWARDS MOTOR BIKES CONCERNING TECHNICALLY SOPHISTICATED 
TABLE: 9 From the above table taking Technical Sophistication into consideration 38% of the respondents feel TVS Victor is the Test Technical Sophisticated bike. 20% of them feel Hero Honda Splendor as the best bike. 20% of them feel Kawasaki Bajaj Caliber as the best bike. 11% of them feel Yamaha Crux as the best bike and 11% of them feel Kinetic Boss as the best bike. Based on this analysis TVS Victor is the best Motorbike when Technical Sophistication is considered from the consumer’s point of view. OWNERSHIP 
TABLE: 10 The above table shows the brand of motorbikes owned by the consumers. Hero Honda Splendor is the bike, which is, owned the most i.e. 37% of them consumers own it. 25% of the consumers own TVS Victor. 19% of them own Kawasaki Bajaj Caliber. 13% of them own Kinetic Boss. RESPONDENTS PURPOSE OF PURCHASE 
TABLE: 11 From the above data it is clear that most of the respondents purchase a motorbike for daily commuting, i.e. 44% of them. 28% of the respondents purchase it for Basic use. 22% of them Purchase it because it is Critical in Work Profile and only 6% of them purchase it for getting purpose. MEET EXPECTATIONS 
TABLE: 12 The above table shows that whether the motorbike the respondents have purchased has met their expectations. It shows that 57% of the respondents say it does meet their expectations. 34% of them say expectations have met to an extent and only 9% of them say it hasn’t met their expectations. RESPONDENTS AWARENESS LEVEL OF ADVERTISEMENTS OF MOTORBIKES 
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