8. Given below are different brands of two-wheeler motorcycles, kindly rank them according to your preference.
10. Which bike do you own?
___________________________________________________________
11. What was the purpose of purchase? (Please check the appropriate box)
Daily commuting [ ]
Critical work profile [ ]
Basic use [ ]
Gifting purpose [ ]
Others specify ___________________________________
12. Does the bike meet to your expectations? (Please check the appropriate box)
Yes it does [ ] To an extent [ ] No it doesn’t [ ]
13. Does the bike you bought match your life style? (Please check the appropriate box)
Yes it does [ ] To an extent [ ] No it doesn’t [ ]
14. How did you get to know about the bike you purchased? (Please check the appropriate box)
Print media [ ]
Television [ ]
Word of mouth [ ]
Hoarding [ ]
Other, specify ______________________________________
15 Will the location of the showroom affect your purchase decision? (Please check the appropriate box)
Yes [ ] No [ ]
3.2 DETAILED CALCULATIONS
Chi – square test has been used for the testing of hypothesis.
Level of significance = α
Degrees of freedom= DOF
Hypothesis 1:
At 5% level of significance, the value of tabulated Ψ2 is given by:
α =0.05 and DOF = 5-4 = 1
Ψ2 (tabulated) = 9.49
INCOME GROUP
|
OBSERVED
VALUE
(O)
|
EXPECTED
VALUE
(E)
|
|
|
UPTO 5000
|
19
|
20
|
1
|
0.05
|
5000-10,000
|
31
|
20
|
121
|
6.05
|
10,000-13,000
|
8
|
20
|
144
|
7.2
|
13,000-15,000
|
14
|
20
|
36
|
1.8
|
15,000 & ABOVE
|
28
|
20
|
64
|
3.2
|
TOTAL 18.3
TABLE: 16
Ψ2 (calculated) = 38.3
Interpretation: here Ψ2 (calculated) > Ψ2 (tabulated)
Null hypothesis is rejected
Buying behaviour is dependent on advertisement media.
Hypothesis 2:
At 5% level of significance, the value of tabulated Ψ2 is given by:
α =0.05 and DOF = 5-4 = 1
Ψ2 (tabulated) = 9.49
ADVERTISEMENT
MEDIA
|
OBSERVED
VALUE
(O)
|
EXPECTED
VALUE
(E)
|
|
|
Print
|
20
|
20
|
0
|
0
|
Television
|
36
|
20
|
256
|
12.8
|
Word of mouth
|
30
|
20
|
100
|
5
|
Hoardings
|
13
|
20
|
49
|
2.45
|
Others
|
1
|
20
|
361
|
18.05
|
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