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- LOCATION OF SHOWROOM AFFECTS PURCHASE DECISION
- CONSUMER RANKING OF MOTORBIKES
- Location of the showroom or service station
- 2.8 SUGGESTIONS AND RECOMMENDATIONS
- 3. APPENDIX 3.1 DATA COLLECTION FORMS Questionnaire
- 1 Gender
- 6. Please tick the following attributes according to your degree of preference in a motorcycle ATTRIBUTES VERY IMP. IMPORTANT LESS IMP. NOT IMP.
- 7. Please tick the following motorbikes, considering the following attributes according to your preference.
TABLE: 13 The above table shows that 36% of the respondents have seen the Advertisement of the motorbike on television out of which, 30% of them through Word of Mouth. 20% of them are aware through Print Media. 13% through hoardings and only 1% of respondents say through Radio. Based on this analysis we can say that advertisement of motorbikes through television is the best way to increase awareness among the consumers. LOCATION OF SHOWROOM AFFECTS PURCHASE DECISION 
TABLE: 14 The above data shows whether the location of the showroom will affect the respondents purchase decision. 58% of the respondents say no and 42% of the respondents say that it will affect their purchase decision. CONSUMER RANKING OF MOTORBIKES 
TABLE: 15 The above table shows consumers preference towards motorbikes. Hero Honda Splendor has been preferred the most by the consumer i.e. 40% of them have ranked Hero Honda Splendor as number one. 22% of the respondents have ranked TVS VICTOR as number one. 20% of them have ranked Kawasaki Bajaj Caliber as number one. 13% of them have ranked Yamaha Crux and only 5% of them have ranked Kinetic Boss as number one. Based on this analysis it is clear that Hero Honda Splendor is still a winner of the battle but the war remains. 2.4 ANALYSIS The questionnaire has been framed in a manner so as to determine the key factors and attributes that influence second hand motorbike consumers, purchase decision and preferences. The number of respondents for the purpose of this study is 100, of which, the majority have preference for a motorbike which gives good fuel mileage. As we have seen in the previous chapters, 90% of the respondents feel that fuel mileage is a very important attribute that a motorbike should possess. Fuel Mileage, Pricing, Pre and After Sales Service. From the findings, majority of the respondents says that Hero Honda Splendor is the best fuel mileage motorbike due to the fact that it has been priced the best and is also considered the best regarding Pre and After – Sales service is considered. Aesthetics and Power / Pick-Up The majority of respondents from our analysis state that TVS Victor is the best bike regarding aesthetics i.e. where looks are considered. Regarding Power / Pick – Up Yamaha Crux is considered to be the winner as per the respondent’s views. Ownership Most of the respondents who own a Hero Honda Splendor claim that the bike meets their expectation and suits their lifestyle, thus resulting in satisfying their purchase decision. Purchase of Purchase Most of them purchase the bike for daily commuting, some of them for basic use and is critical in work profile and few of them buy for the purpose of gifting. Location of the showroom or service station When location of the showroom or service station is considered majority of the respondents feel that it does not affect their purchase decision. Advertising Media Another fact that was found in the survey was that majority of the respondents feel that television is the best media for motorbike advertising. Attributes Comfort Driving, Resale Value, Zero Maintenance, Easy Handling and spares availability Regarding the above-mentioned attributes, when compared to the other important attributes as mentioned earlier, respondents have given them less priority and importance in their purchase decision and preference. Also regarding spares availability the respondents do not consider it a vital factor, regarding their preference and purchase decision. Overall Best Bike Finally, when asked which is the bike respondents preferred the most, majority of them voted for “Hero – Honda Splendor as the best motorbike”, when compared to TVS Victor, Kawasaki Bajaj Caliber, Yamaha Crux and Kinetic Boss. This preference can clearly be seen from our analysis in the previous chapters, and clearly supports our findings. 2.5 LIMITATIONS The sample size is limited to 100 respondents The study is limited between 90cc – 150cc engines The study is limited to local region 2.6 CONCLUSION The research work embodied in this report is highly qualitative and is not amenable for vigorous hypothesis testing through statistical packages. However, based on our analysis of qualitative data, we prove, beyond doubt, criteria that our respondent had response is very similar to the study of the perception of adapting to any new products. Our analysis calls for nothing less than the appropriate product that has been manufacture that matches the expectations of the customer has more share in the market for both new and second hand. Thus from the above chapters that have been discussed, we have arrived at precise conclusions at the end of each chapter, giving manufacturers, retailers clear insight into the customers perception on the preference of second hand motor bikes in the Bangalore city. Also we have covered the behavioral aspect of consumers, concerning viewing of advertisements on television, which gives influence in decision making of purchase the most, followed by print medias. 2.8 SUGGESTIONS AND RECOMMENDATIONS From the analysis that has been made in the previous chapters we have seen that the attributes which have been mentioned play a very important role for a motorbike to be a success in this segment of second hand two wheelers, for example fuel, mileage, etc. Hero Honda Splendor the motorbike from Hero Honda Motors Limited has turned out to be the most successful motorbike in this segment of second hand two wheelers as it satisfies the majority of important attributes that the consumer desires. The attributes are mentioned earlier includes, fuel mileage, price, after sales service, power / pick-up, comfort driving, easy handling, aesthetics, spare availability, resale value and zero maintenance. We can also conclude that consumers have preference for this range of motorbikes due to the fact that they are more economical in terms of the attributes mentioned above, as it suits the purpose for which they purchased it, which includes daily commuting, basic use, critical in work profile, etc. We can also state that advertising through television is the most appropriate media for this particular product, which has been analyzed, in the previous chapters. Finally, through the conclusions made above we can suggest to the following top Indian four stroke producing motorbike companies in order to increase their market share: Hero Honda Splendor: Improvements could be made concerning the aesthetics and power/pick-up. TVS Victor: They could increase the sales of the motorbike by improving consumer’s perception on its reliability and dependability thus increasing its resale value. Kawasaki Bajaj Caliber: As they have already adopted the strategy of cost leadership till now and since they have consistently flanked Hero Honda on price, in future Bajaj has to focus on development of better technologically sound products. Yamaha Crux: Improvements could be made in aesthetics, power/pick-up and better after sales service in order to increase their market share. Kinetic Boss: They have to improve the customer’s image of the motorbike, as majority of the respondents does not view this product favourably as compared to the above motorbikes. It is our firm conviction and belief that our research findings, if they are not pigeonholed, will give an insight to the marketers of these motorbikes and will help them to tackle the strategic issues of brand marketing. 3. APPENDIX 3.1 DATA COLLECTION FORMS Questionnaire Dear respondent, I am a management student of MP Birla Institute of Management, Bangalore; conducting a research project as a partial fulfilment of MBA program. I solicit your co-operation in filling up this questionnaire to facilitate completion of my project work. I assure you that the response given will be kept confidential and will be used for academic purpose only. 1 Gender: [ ]Male [ ] Female 2. Age: (Please check the appropriate box) [ ] 18-28 [ ] 28-38 [ ] 38-48 [ ] 48 and above
[ ] Up to – 5000 [ ] 5000-10000 [ ] 13000-15000 [ ] 15000 and above
1. Aesthetics /Looks / styles 2. Mileage 3. Power / Pick –up 4. Price 5. Resale value 6. After sales service 7. Comfort driving 8. Zero maintenance 9. Easy handling 10. Spares availability 7. Please tick the following motorbikes, considering the following attributes according to your preference. 
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