Volume 1, No. 1, Spring 1974


Volume 28, No. 4, Winter 2003



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Volume 28, No. 4, Winter 2003


  • Allen, Craig. “Gender Breakthrough Fit for a Focus Group: The First Women Newscasters and Why They Arrived in Local TV News.” 154-162.

While considerable attention has been given to the emergence of women in television news, explanations have rested on the careers of nationally known newswomen whose strides against gender bias are said to have cleared a path for others. Yet, as this study shows, the first female newscasters were little-known figures brought forward at local stations who arrived in force in the early 1970s. New evidence reveals that change occurred because of the first widespread use of focus groups and surveys by managers and consultants. Despite fears that the public would not accept women, female anchors and reports proliferated when audience research convinced broadcasters that viewers wanted women on the news. Ominous, though, was the further use of these methods as more women entered the field and had to compete for frontline posts. Thus, this study illustrates how the history of the news process can explain the origin and impact of events.

  • Fuchs, Penny Bender. “Women in Journalism Oral History Collection of the Washington Press Club Foundation.” 191-196.

This is the first in what will be a series of articles on archival collections of interest in mass communication historians. Readers of Journalism History are invited to suggest collections that they would like to see appear in future articles, and the editors would welcome volunteers to write such articles.

  • Hume, Janice. “Lincoln was a ‘Red’ and Washington a Bolshevik: Public Memory as Persuader in the Appeal to Reason.” 172-181.

This study examines the uses of history and public memory in the Appeal to Reason, which was the most successful and powerful of the socialist newspapers in early twentieth-century America. The purpose is to explore how an alternative group made use of public memory, particularly in its journalistic endeavors. That such a publication would co-opt dominant-culture memories speaks to the complex relationship between sub-cultures and mainstream society. The Appeal used American history and icons in a variety of ways as tools of persuasion. Articles pointed out the misuse of history and memory, reconstructed history to promote the socialist cause, used historic icons to teach lessons, and celebrated specific heroes.

  • Mascaro, Thomas A. “The Peril of the Unheeded Warning: Robert F. Rogers’ ‘Vietnam: It’s a Mad War.” 182-190.

The political management and prosecution of the Vietnam War are among the worst tragedies in American history. Any of the relatives and friends of the 58,000 men and women whose names are milled into the black granite of the Vietnam Veterans Memorial in Washington wishes the country would have seen the perils and folly that lay ahead when the U.S. began escalating the war in 1965. As the previous year had come to a close, however, NBC News had broadcast a prescient, hour-long television documentary that in effect foretold what was coming. “Vietnam: It’s a Mad War” was produced by Ted Yates, who was killed during the outbreak of the Six-Day War in 1967. But archival records prove that “Vietnam: It’s a Mad War” was the vision of associate producer and writer, Robert F. Rogers, and this article reveals the keenness of his documentary vision and skill as a writer. This is also a cautionary tale about not only the importance of documentary journalism but also the consequences of an uninformed, inactive society.

  • Watts, Liz. “The Flying Newsboy: A Small Daily Attempts Air Delivery.” 163-171.

This study describes the efforts of Harry D. Strunk, publisher of a small daily newspaper in southwestern Nebraska, to use technology to make his paper a mass medium in 1929-30, which was a time characterized by several innovations. Purchasing goods on installment payments had become popular and boosted newspaper advertising, and various indicators showed that rural newspaper readers wanted better goods and services and were willing to travel to get them. At the same time, automobile and truck production sparked road building just as the commercial airline industry began and the Post Office started air mail delivery. Strunk, always an innovator, sized up the situation, utilized the fastest delivery method available, a Curtiss Robin airplane, and delivered his newspaper to thirty-three smaller towns in ten counties, securing the loyalty of readers.
Volume 29, No. 1, Spring 2003


  • Gower, Karla K. “Public Relations on Trial: ‘The Railroad-Truckers Brawl.’” 12-20.

The period following World War II was one of significant growth in the consumer economy. As the demand for consumer goods grew, so did the demand for freight transportation, leading to a battle between the railroads and the trucking industry. To fight the competition, the railroads lobbied government for trucking regulations. In Pennsylvania, the truckers answered the railroads with an anti-trust lawsuit, which essentially put public relations tactics on trial. This article examines the case, Noerr Motor Freight v. Eastern Railroad Presidents Conference, from its 1956 trial through the U.S. Supreme Court’s 1961 decision. This provides an opportunity to look at the ethical practice of public relations at a time when the industry was attempting to define itself and set standards for its practitioners’ conduct and illustrates the level of misunderstanding of the profession that existed on the part of at least a portion of society.

  • Murphree, Vanessa D. “The Selling of Civil Rights: The Communication Section of the Student Nonviolent Coordinating Committee.” 21-31.

The Student Nonviolent Coordinating Committee formed in 1960 to encourage one of the most important movements in American history—civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. These coordinating activities expanded into a revitalization of the student movement while the initial communication efforts served as a foundational agent for propelling civil rights. This article examines SNCC’s public relations activities throughout the organization’s existence and how the organization combined community organizing with the use of traditional communications and public relations tactics and strategies to change the racial character for the country and to empower black Americans.

  • Oblas, Peter B. “On Japan and the Sovereign Ghost-State: Hugh Byas, Journalist-Expert, and the Manchurian Incident.” 32-42.

Hugh Byas, a historically overlooked but a leading and highly respected journalist in Japan at the time of the Manchurian Incident in 1931, had a long career connected to Japan of more than twenty years. Working for the Japan Advertiser and later the London Times and the New York Times, he formulated a template on the Far East, portraying Japan as modernizing and China as Asia’s “Sick Man.” He then shifted his cognitive script in the late 1920s, promoting Japan as an established entity which was challenged as a respectable member of the international community by China, a non-state. This impacted on Canadian and British official opinion, cementing a favorable-to-Japan response by Britain after the Manchurian Incident.

  • Smith, Michael M. “Gringo Propagandist: George F. Weeks and the Mexican Revolution.” 2-11.

During the Mexican Revolution, no U.S. journalist maintained as close or as enduring relations with revolutionary leaders as former California newspaperman, George F. Weeks. Between 1913 and 1920, he was the principle publicist for Venustiano Carranza’s Constitutionalist regime, directing the Mexican Bureau of Information and founding and editing the Mexican Review/Revista Mexicana, a bilingual magazine that promoted Mexican interests in the United States. He employed techniques that conform to the public-information model of communications, and his activities reflected the practice and increasing significance of public relations and propaganda in an international context during a tumultuous decade of revolution and world war.
Volume 29, No. 2, Summer 2003


  • Hardin, Robin. “Life, Liberty, and the Pursuit of Golf Balls: Magazine Promotion of Golf during the 1920s.” 82-90.

Golf became a part of the American landscape in the 1920s, both literally and figuratively. Many factors contributed to the tremendous growth of the game, including urbanization and increased leisure time. This article shows how national, mass-circulation magazines also contributed to that growth. How media frame an issue influences how the public perceives it, and that influences public opinion. A frame analysis of 250 magazines articles from thirty-five magazines revealed four frames: game enhancement, benefits, mythical nature of golf, and Bobby Jones adulation. These frames all helped promote the acceptance of golf and increased participation in it. Thus, magazines, which were one of the true mass media of the decade, contributed to the sport’s growth by the way they framed it.

  • Knudson, Jerry W. “John Reed: A Reporter in Revolutionary Mexico.” 59-68.

Americans tend to not understand social revolutions because their experience after 1776 was largely political. Thus, U.S. news accounts of the fighting which broke out in Mexico in 1910 considered the conflict as simply another exuberant Latin American coup d’etat, this time to end the thirty-six-year dictatorship of Porfirio Diaz. But the military phase of the Mexican revolution lasted almost a decade, claimed a million lives, and seasoned a young writer named John Reed. His graphic dispatches to the New York World as well as radical publications drew praise from some for his vivid writing—a forerunner of the New Journalism or Literary Journalism—and scorn from others for his lack of “objectivity.” His later eye-witness account of the Russian revolution of 1917 won him worldwide acclaim, but his Mexican reportage clearly established him as the precursor of later journalists, such as Ernie Pyle and others, who sought to convey reality in a meaningful way.

  • Luther, Catherine A. “Reflections of Cultural Identities in Conflict: Japanese American Internment Camp Newspapers During World War II.” 69-81.

On February 19, 1942, shortly after Japan’s attack on Pearl Harbor, President Franklin D. Roosevelt signed Executive Order 9066, authorizing the removal of all Japanese Americans living in the Pacific Coast region. As a result, about 110,000 persons of Japanese ancestry were forced to evacuate to hastily erected internment camps. Those who have discussed their internment experiences often mention the struggle in cultural identity that they had felt. This article explores how the newspapers that were established in each camp reflected this identity struggle. Although the Japanese Americans initially suppressed their Japanese cultural identity in favor of their American identity in the newspapers, their sense of identity evolved through the course of internment to where both cultures were proudly affirmed.

  • Socolow, Michael J. “Anchors Away: Huntley, Brinkley, and Cronkite and the 1967 AFTRA Strike.” 50-58.

In March 1967, the American Federation of Television and Radio Actors (AFTRA) called its first nationwide strike. Although almost all programming on the national television networks ceased production, the evening newscasts continued to be broadcast. NBC’s Chet Huntley crossed the picket line, calling AFTRA a union “dominated by announcers, entertainers, and singers.” His partner, David Brinkley, refused to work, and CBS’ Walter Cronkite also supported the union. The strike represents a pivotal yet often overlooked moment in broadcast journalism history. It created the perception of tension between Huntley and Brinkley that would play a role in the “CBS Evening News” surpassing the “Huntley-Brinkley Report” as the nation’s most highly-rated evening news broadcast in 1967-68.
Volume 29, No. 3, Fall 2003


  • Lamme, Margaret Opdycke. “The ‘Public Sentiment Building Society’: The Anti-Saloon League of America, 1895-1910.” 123-132.

The Anti-Saloon League of America was a Midwestern, church-based, social reform group founded in 1895, whose drive for national prohibition played a major role in the ratification and subsequent enactment of the Eighteenth Amendment. The purpose of this article is to expand the current model of public relations history by examining the ideas and methods that the League established in its first fifteen years to generate public sentiment for a dry, saloonless nation. Many of these concepts not only echo what are considered today to be basic principles of public relations, but they were conceived and implemented at the turn of the century by two Ohio men who did not define themselves in terms of public relations and publicity practitioners but in their roles as ministers in fulfilling what they considered to be their religious duty of eliminating liquor in the U.S. The article concludes that while there is still much to learn about public relations from those already labeled as “pioneers,” such as Edward Bernays or John Hill, there is even more to mine from those people or organizations who sought to influence public opinion and generate change in the pursuit of a cause or an idea.

  • Mizuno, Takeya. “Journalism Under Military Guards and Searchlights: Newspaper Censorship at Japanese American Assembly Camps during World War II.” 98-106.

A number of researchers have studied the newspapers published in Japanese American internment camps in the United States in World War II. However, they have ignored their predecessors, the mimeographed newspapers published in English by the Japanese evacuates in the sixteen assembly camps in 1942. This article addresses that void by examining primarily two California camp papers, the Tanforan Totalizer and the Santa Anita Pacemaker, as well as diaries and notes of evacuees, their personal correspondence, memoirs, and internal government reports. The author concludes that the government’s blatant censorship and control of the camp newspapers was one of the most severe abridgements of First Amendment press rights in U.S. history and is necessary in understanding the government’s mass incarceration policy during the war and its impact on the civil liberties and rights of Japanese Americans.

  • Thornton, Brian. “Published Reaction When Murrow Battled McCarthy.” 133-147.

This article seeks to answer questions about the permanent published record that TV viewers and editorial writers left behind, in newspapers and magazines, reacting to CBS newsman Edward R. Murrow’s televised attack on Sen. Joseph McCarthy on March 9, 1954. Did viewers, readers, and editorial writers publicly commend Murrow for using this new national prime-time medium of TV to explore an important political issue? Or were viewers offended at Murrow’s use of selected film clips of McCarthy at his worst? Another related question is: How did published reaction to Murrow in letters to the editor and editorials compare with reaction to McCarthy? Any and all of this public reaction, to both Murrow and McCarthy, is explored in 2,343 letters to the editors and 2,107 editorials published in fourteen daily newspapers from four areas of the country and four national magazines during March 1954.

  • Whitmore, Nancy J. “Nebraska Suppressed: How Gagging the News Media Intensified Pretrial Press Coverage of the Simants’ Murder Case.” 107-122.

Nebraska Press Association v. Stuart began with the issuance of a court order that prohibited the publication of testimony and evidence presented at a preliminary hearing of a suspected mass murderer. With this judicial action, a press-bar contest ensued that hamstrung the media’s reporting capabilities as it struggled for seventy-nine days under four gag orders to cover one of the most brutal murders in Nebraska history. Throughout the controversy, the Nebraska press chose to comply with the restrictive orders; and this article examines the effects of that choice. Specifically, it explores how the Nebraska press functioned under the various restrictive orders, how closely the print coverage adhered to the restrictive orders, and how effectively the orders controlled the release of information deemed prejudicial by the judiciary.
Volume 29, No. 4, Winter 2004


  • Campbell, W. Joseph. “1897: American Journalism’s Exceptional Year.” 190-200.

This article directs attention to the remarkable developments of 1897 and argues that year merits recognition as pivotal moment in the trajectory of American journalism. In presenting that case, the article pursues a methodological frame—a single-year study—that has been little tested in journalism history, a field that leading scholars have criticized for resistance to fresh ways of considering journalism’s part. The notable developments of 1897 included the publication of perhaps the most famous editorial in American journalism, the diffusion of the enduring epithet “yellow journalism,” and a breakthrough in applying half-tone technology in daily newspapers. It also was the year when a choice between rival visions for the future of American journalism crystallized between the activist ethos of the New York Journal and the detached, fact-based antithesis of that genre, the New York Times.

  • Knight, Jan. “The Environmentalism of Edward Bok: The Ladies’ Home Journal, the General Federation of Women’s Clubs, and the Environment, 1901-09.” 154-165.

From 1901 to 1909, Ladies’ Home Journal editor Edward Bok launched crusades to preserves Niagara Falls, beautify cities, and eradicate billboards. Yet the magazine ignored environmental concerns of the same group of women it targeted as readers—middle-class housewives—as shown by a comparison to General Federation of Women’s Clubs publications. This article concludes that the Journal’s environmental coverage was aesthetics in nature and served the status quo, reflecting Victorian primness while acknowledge some of the less serious environmental problems. The women’s clubs’ publications also focused on the aesthetic but went further, supporting forest conservation and opposing health hazards that not only threatened their lifestyles but those of the lower class. Nevertheless, it can be seen as largely elitist.

  • Makemson, Harlen. “A ‘Dude and Pharisee’: Cartoon Attacks on Harper’s Weekly Editor George William Curtis and the Mugwumps in the Presidential Campaign of 1884.” 179-189.

One of the most caricatured figures in the presidential election of 1884 ran for no political office. By pulling support from the Republicans, Harper’s Weekly editor George William Curtis became the target of visceral attacks from pro-GOP cartoonists. In addition to such time-honored methods as charging defectors with treason and hypocrisy, editors and cartoonists viciously attacked the masculinity of Curtis and like-minded “Mugwumps,” playing upon cultural uncertainty over the meaning of manhood during the Gilded Age and equating a lack of political loyalty with a lack of male characteristics. Thus, the cartoons served as sites of contention in broader cultural war that gave readers an opportunity to negotiate a moral code as the battle of the Christian Gentleman versus the Masculine Achiever was coming to its climax.

  • Mendelson, Andrew. “Slice-of-Life Moments as Visual ‘Truth’: Norman Rockwell, Feature Photography, and American Values in Pictorial Journalism.” 166-178.

To photojournalists, the purpose of feature photographs is to reveal something enduring or timeless in the human spirit, and such images require their creators to find deeper meaning in the everyday. Before (and alongside) the emergence of feature photography, such work was also the province of the artists whose illustrations, Norman Rockwell, who was particularly famous for his Saturday Evening Post covers, with modern news feature photography and examines the cultural themes underlying pictorial journalism for the past century. Through an analysis of contemporary, award-winning feature photographs, it is evident that Rockwell’s aesthetic, created more than eighty years ago, is continuously (re)created as photographers document the “real-life” of their communities.
Volume 30, No. 1, Spring 2004


  • Lumsden, Linda J. “Journalism Collections at the University of Wyoming’s American Heritage Center.” 40-46.

This is the second in what will be a series of articles on archival collections of interest in mass communication historians. Readers of Journalism History are invited to suggest collections that they would like to see appear in future articles, and the editors would welcome volunteers to write such articles.

  • Rodgers, Ron. “From a Boon to a Threat: Print Media Coverage of Project Chariot, 1958-62.” 11-19.

This article reviews the New York Times and magazine coverage from 1958 to 1962 of Project Chariot, which was a plan by physicist Edward Teller and the Atomic Energy Commission to blast out a harbor with four nuclear bombs near the villages of natives in northwest Alaska. In the end, the plan was never carried to fruition. In reviewing the media coverage, this study traces a grass-roots media effort begun in Alaska that surrounded the four-year debate among scientists, government agencies, and environmental activists that was largely played out in the media and ultimately led to the first stirrings of the modern environmental movement in the United States. The coverage indicated the dangers that can occur when the media passively cover an event rather than actively probing in stories for sources and questioning the government line.

  • Roka, Les. “A Day in the Life of American Music Criticism: The ‘Sgt. Pepper’ Debate of 1967-69.” 20-30.

The debate about the Beatles’ “Sergeant Pepper’s Lonely Hearts Club” album is a watershed in the 1960s discussion about how press critics approached the transformation of American musical culture. In part, the “Sgt. Pepper” debate gave some critics fresh material to challenge highly intellectualized musical compositions of the avant garde who worked within the growing network of college and university music departments. Pitted against the landscape of social unrest, protest, and rebellion, a few critics used “Sgt. Pepper” to dispense with notions of a dominant musical culture and talk about the proliferation of highly segmented musical genres and influences and new crossover phenomena where different musical idioms influenced each. Among the most outspoken critics championing the latter were Richard Goldstein of the Village Voice, Joan Peyser of the New York Times, and Richard Meltzer of Crawdaddy!

  • Scanlon, Jennifer. “Old Housekeeping, New Housekeeping, or No Housekeeping?: The Kitchenless Home Movement and the Women’s Service Magzine.” 2-10.

In the middle-class world of the early twentieth century U.S., with its emphasis on business and manufacturing, paid work, and skilled work, women who worked in the home received little promise of social status. Despite attempts to professionalize housekeeping, it remained unskilled, unpaid, and time-consuming. Women’s service magazines, dependent on definitions of women as homemakers, nevertheless introduced new approaches to dealing with the onerous and stifling nature of housekeeping. In a series in the Ladies’ Home Journal, the kitchenless home was introduced as a possible alternative. Proponents of it argued that, like the spinning wheel, the home kitchen had become hopelessly anachronistic. Instead, they argued, women could free themselves for paid work and other non-domestic experiences by participating tin cooked food delivery services, apartment hotels, and community kitchens.
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