1. 1 Origin of the study



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Today with technological advancement human race has achieved what few years back were impossible. Electronics product is the source of refreshment to human life. When electronic company was first introduced their product in Bangladesh, it was an expensive and fashionable item. But now its price has also gone down considerably and more people in the society can afford it. At present there are several marketers who are offering their product in the electronic market. Among them Samsung, Butterfly, Singer, Konka, Butterfly are most widely known brand. And Walton is one of the leading electrical and electronics manufacturing company in our national market. Walton is basically a Bangladeshi brand with a national image. In Bangladesh it is targeting the niche market for their home appliance products commencing their marketing strategy as of their high quality and reasonable products. They do not do their marketing for a particular group of people; they do their marketing those who has the ability to buy their products. Since the standard of living of people in our country is going up, everybody is aware about a brand of a product and wants to buy a qualitative product for a longer period of time. Walton industry is trying to buildup a better basement with better technology.
Since the real life business situation is always very complex and competitive, every business has to face the intense competition and those who can successfully operate within this critical situation can become the blue cheap. To stay and increase the pace in the business track, the perception and brand awareness is very important.

1.1 Origin of the study

This report has been made as the course requirement of Internship in BBA course. The topic for this report has been chosen by my both supervisors, organization’s supervisor Mr. Shamim all mamun, Assistant Managing Director of Walton High-tech Industries Limited and institutional supervisor Mr. Shajedul alam, senior Lecturer, Faculty of Business Administration. This report contains the sales performance between direct sales & distributor sales.


1.2 Purpose of the study

Purpose of the report is to study on the sales performance between direct sales & distributor sales.



1.3 Methodology of the study

This report is a informative type of report. Information used to prepared this report has been collected from formal & informal way which together provide more comprehensive information.



1.4 Limitation of the study

Through I have given effort to prepare this report but there is also some Limitation of the report. They are as fallows-



  • Financial ratio is a confidential issue, so this report does not consider financial ratio related information because it’s private limited company.

  • I have started my internship behind schedule June 23rd 2011.Only one month 22 days are not enough to complete such a report.



Part - 2

Company Overview


2.0 Company Overview of WALTON
R.B Refers to Rezvi and Brothers



  • Ownership structure

S. M Nurul Alam Rezvi : Chairman

S. M Shamsul Alam : Managing Director

S. M Ashraful Alam : Director

S. M Mahbubul Alam : Director

S. M Rezaul Alam : Director




2.1 Brand of R.B Group:
● Walton &

● Marcel



2.2 Products of Walton and Marcel:



    • Refrigerator & Freezer




    • Motorcycle




    • Air conditioner




    • Television (CRT, LCD)




    • DVD Player




    • Microwave & Steam Oven







    • Manganese & Alkaline Battery




    • Upcoming Project: Computer LCD Monitor, Laptop, Car, two doors Refrigerator etc.

Walton Hi-Tech Industries Ltd. - A sister concern of R.B Group is the pioneer of Television, Refrigerator, Freezer, Air Conditioner and Motorcycle Manufacturing Technology in Bangladesh. R. B. Group is the country's top business Group in electrical and electronics, Automobiles, and Home appliances using the brand name WALTON.

The company has been running its business with a great reputation since 1977 Establishment of Walton HIL to Manufacture Refrigerator & Freezer, Air Conditioner and Motorcycle etc. in Bangladesh is a milestone in the path of success and reputation of the brand WALTON. Walton HIL has introduced first advanced research and manufacturing technologies and equipments for household & commercial Refrigerator & Freezer, Motorcycle and Air Conditioner etc. in Bangladesh.

Walton HIL is furnished with strong Research & Development (R&D) Division comprising of a large team of dedicated highly skilled engineers & technical personnel from home and abroad.


Walton Hi-Tech Industries Ltd. has its own Mold & Die making section, high precision molds & dies are made by the help of the state-of-the-art VMC, CNC Wire-Cut, EDM etc. machines. The company has three Poly Urethane Foaming Plants, three Thermoforming (Vacuum forming) Units; highly equipped Metal Forming Units with Powder Coating, Nickel-Chrome Plant & Die-Casting Section, and Robot operated Injection Plastic Molding Plant, Highly equipped Test Lab, Printing & Packaging Section etc. Walton HIL always emphasizes on supreme priority in achieving customer satisfaction. The company always ensures product quality and renders the innovative latest technologies in its products. It has a complete experienced professional engineering team combined with both home and abroad to serve the valued customers.

2.3 Company Profile:



Company Name:

Walton hi-tech industries ltd.

Business Type:

Manufacturer, Trading Company

Product/Service(We Sell):

Television, Refrigerator, Freezer, Motorcycle

Product/Service(We Buy):

Television, Refrigerator, Freezer, Motorcycle

Address:

10,Dilkusha C / A Dhaka-1000

Brands:

Walton

Number of Employees:

Above 1000 People

AliExpress.com Store:




Ownership & Capital

Year Established:

2006  

Registered Capital:

US$10 Million - US$50 Million

Ownership Type:

Corporation/Limited Liability Company

Legal Representative/Business Owner:

Walton Hi-Tech Industries Limited  

Trade & Market

Main Markets:

Eastern Europe
Africa
Oceania
Mid East
Eastern Asia
Western Europe

Total Annual Sales Volume:

US$5 Million - US$10 Million  

Export Percentage:

91% - 100%  


Total Annual Purchase Volume:

US$5 Million - US$10 Million  

Factory Information

Factory Size:

50,000-100,000 square meters  

QA/QC:

No  

No. of Production Lines:

Above 10  

No. of R&D Staff:

41 - 50 People  

No. of QC Staff:

51 - 60 People  

Contract Manufacturing:

OEM Service Offered   Buyer Label Offered  


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