It profits through customer satisfaction

Coke’s product placement

Coke’s product mix

Question 7 (1 point)

How did Revlon identify the fact that its brand names (Revlon, Almay, and Flex) had developed a poor image with both its customers and its retailers?

Question 7 options:

through environmental control

through environmental scanning

through social audit

Question 8 (1 point)

Scenario 3-7

Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS) since 1996. FFRS is in the business of ferret pickup and rescue, as well as ferret boarding and training, and education for ferret owners. Curtis would like to expand her operations, and has been asked to write a marketing plan in order to apply for a bank loan. She knows she can better serve ferrets and ferret owners if she can expand her target audience to schools, animal control officers at city facilities, and pet stores. To do this, she must increase marketing communications.

Refer to the scenario. Curtis will be exploring aspects of what her service offers, her central location and mobile-pickup offering, the price of ferret adoptions, and promotions to increase awareness and expand donations. What do these elements in the marketing plan make up for her service?

Question 8 options: