Multiple Linear Regression Analysis

2.7 Multiple Linear Regression Analysis

H2 - Comment on whether meat avoidance is influenced by attitude, health benefits, Speciesism, and subjective norms

1. 
   Dependent Variable: Meat Avoidance
   

Table 4 analysis is on whether meat avoidance is influenced by attitude, health benefits, Speciesism, and subjective norms. As shown in table 4, the strongest significant values of the variables in question are speciesism and subjective norms, which are statistically significant (p = .000), this means that these variables have a significant positive influence on meat avoidance. The weakest values are health benefits which is at (p = .573) which is higher than the 0.5 Value. However, the attitude variable has a negative relationship with meat avoidance because the Beta value has a negative sign on it (B = -0.120), thus this turns the significant value (p = .011) into a negative figure, therefore proving that meat avoidance and attitude are not related at all. As seen in Appendix 10, in the model summary table that the square value of R square is (R² = .303) for all four variables, which is less than 0.5. This means that the relationship between health benefits and meat avoidance is poor. In addition, it can be stated that from the Coefficient table beta values (B = .031) for health benefit, (B = .365) for Speciesism and (B = .330) for subjective norms. Hence, this means there are positive relationships as there is no negative sign in front of the Beta values.

Vegan refuse to support or eat meat-products, instead they raise questions about animal health, animal rights, environmental ethics, and religious motives. In response, in support of the practise, some supporters of meat-eating have put forward numerous scientific, cultural, and religious claims. For various reasons, people prefer not to consume meat, due to reasons such as animal rights issues, the environmental effect of meat processing on the environment, and health considerations. As seen in the table speciesism variable, it is prejudice or attitude of bias in favour of the interests of members of one's own species and against those of members of other species, hence vegans are bound to have a negative attitude towards meat and meat eaters because they believe that people or company that engage in cruelty are not to be supported. Hence why in the results it reflects speciesism and subjective norms as the strongest positive influence at sig (p = .000), because these variables are in line with veganism beliefs (Sanchez-Sabate and Sabaté 2019).