MARKET RESEARCH REPORT
Done By
Rumbidzai Mawoyo (700029682 / 19554156)
Samuel Che Jing Wei (700028425 / 19671631)
Chester Yap Chee Khian (700024577 / 19411963)
Wei Liang Wei (700015467 / 19635035)
Bianca Charnne Kaun Simon (700026292 / 19664437)
Lecturer: Dr Khan Raziuddin Taufique
Tutorial: Wednesday 10 am -11.30am
PROJECT PLAN
Chief Investigator:
Section
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Person(s) responsible
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Due date
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Signature
Agreeing to due date
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Signature of CI acknowledging timely completion
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Executive Summary
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Samuel
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4th November
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Samuel
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Interview Phase
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Samuel
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12 October
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Samuel
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Survey Phase: Descriptive Analysis
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Rumbi
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20 October
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Rumbi
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Survey Phase: Inferential Analysis
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Chester
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28 October
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Chester
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Recommendations
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Bianca
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4th November
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Bianca
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Limitations
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Liang Wei
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1st November
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Liang Wei
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Future Directions
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Liang Wei
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1st November
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Liang Wei
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Editing
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Rumbidzai
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4th November
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Rumbidzai
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| Executive Summary
The objective of this article is to investigate the motivations that encourage people switching to a vegan diet. This research report will discover the trends of vegetarianism, people’s perceptions towards vegetarianism and their eating habits among the consumers.
The interview phase has been carried out with a few of current Curtin University students. The respondents have included both genders, ages which between 19 to 25. There are 4 themes have been discussed in this phase which are trend of vegetarianism, balanced diet, convenience, and good temper. The results for this interview phase will be the female respondents which are more acceptable to vegan diet while the male respondents do not have much interest on it. There are more descriptions can be found in this phase and the insights.
Then, it will be the recommendations next. The recommendations are based on the descriptive analysis data which are taken from our findings. There are 3 recommendations in this report which includes losing weight through vegan diet, recipes for vegan beginners and the animal rights. For instance, a YouTuber named Justin has been chosen as a reference to emphasize the result of losing weight in vegan diet. Moreover, education about animal rights has been proposed as an idea in the third recommendations.
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