Step 1: Get a conversion tracking id number

1. 
   Visithttps://adwords.google.com/select/ConversionTrackingHome *. (You can also reach this page by clicking 'Conversions' at the top of your account's Reporting_tab.)__Click_on_any_conversion_action_listed_on_the_Conversions'>Reporting tab.)
   
2. 
   Click on any conversion action listed on the Conversions tab on your conversion tracking homepage.
   
3. 
   Click on the Code tab, and scroll down to the snippet of conversion tracking code.
   
4. 
   Find the number after “var google_conversion id”. It should look like this:
   

If you don’t already have conversion tracking enabled for the AdWords account you’d like to use for call tracking, you’ll need to generate a “fake” conversion tracking code snippet to obtain this ID number.

1. 
   Visithttps://adwords.google.com/select/ConversionTrackingHome *. (You can also reach this page by clicking 'Conversions' at the top of your account's Reporting tab.)
   
2. 
   Click 'New conversion' from the Conversions tab.
   
3. 
   Name the conversion and select a category. If you’re not planning to install AdWords conversion tracking, you can use the name “Call Tracking” and select the category “Other.” Click “Save and continue.”
   
4. 
   On the Code tab, you can keep the default settings and click “Save and get code.”
   
5. 
   Find the number after “var google_conversion id” in your conversion tracking code. This is your conversion tracking ID.
   

num_of_x = 0;

for (i = 0; i < format_string.length; i++) {

if (format_string.charAt(i) == 'x') {

num_of_x++;

}

}

return number_string;

}

else {

pos = 0;

if (format_string.charAt(i) == 'x') {

formatted_string += number_string.charAt(pos);

pos++;

else {

}

}

}

}

1. 
   Your AdWords conversion tracking ID (see step 1 above)
   
2. 
   The path to the number formatting script you’ve saved to your directory in step 2
   
3. 
   The default phone number you’d like to display
   

The default phone number you insert should be the phone number you normally use for your business, and not a number provided through AdWords call tracking. Google will replace your default number with an AdWords call tracking number whenever a visitor comes to your site through your AdWords campaign.

Now that you’ve created your general call tracking code snippet, you’re ready to create the snippet that displays your phone number.

1. 
   Add the general call tracking code snippet at the beginning of the body of the page (not the header).
   

2. 
   Add the second code snippet to the locations on your webpage where you wish to display a phone number.
   

Example snippet at the location of a phone number:

• 
  If you already have AdWords conversion tracking enabled, access your code snippet to find your conversion tracking ID.
  
• 
  If you don’t already have AdWords conversion tracking enabled, generate a “fake” code snippet by signing up for conversion tracking in your account (AdWords conversion tracking code doesn’t need to be installed.
  

• 
  Save the number formatting script we’ve provided as formatnumber.js in the directory of your choice.
  

• 
  Customize the snippet by adding your AdWords conversion tracking ID, the path to the number formatting script you installed in step 2, and a default phone number.
  

• 
  Customize the placeholder number (x-xxx-xxx-xxxx) in the code snippet
  
• 
  Insert your default phone number into the code snippet as a formatted string
  

• 
  Identify the webpages where you’d like to use AdWords call tracking
  
• 
  Add the general call tracking code snippet at the beginning of the body of the page
  
• 
  Add the second code snippet wherever you wish to display a phone number
  
• 
  Customize the HTML as necessary to change color, font, and size of the phone number
  
• 
  Repeat this process on every page where you’re installing AdWords call tracking