Strategy for gross national happiness (sgnh) Annexures to the Main Document


Revitalization of horticultural enterprises



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Revitalization of horticultural enterprises



1. Situation analysis

1.1 Background

Among various horticultural crops grown in the country, some like apple, mandarin, cardamom and potato have gained considerable commercial importance. There is a growing trend to cultivate more vegetables adopting systematic crop rotations and as inter-crops in the orchards. However, production is seasonal thus domestic demand is met by imports particularly in the winter. Among temperate fruit crops, apple is an important cash crop in Thimphu, Paro, Haa, Bumthang and Chhukha Dzongkhags that have assured climatic and commercial viability. The production area plateau in the case of apple production is likely to have been reached as per the current land use status. The productivity per unit area will need to be the focus of attention as far as apple is concerned.


Other temperate fruits constituting a wide assortment of stone-fruits, walnuts, pears, apricots, peaches, plums, etc. are grown on a limited scale, and most of these have not gained commercial significance. With improved market infrastructure and the development of reliable transportation system, more perishable crops like apricots and peaches may have the potential to be cultivated on commercial scale.
Mandarin orange is the most important fruit in terms of the area under cultivation and total tonnage of export. Grown extensively in the humid sub-tropical regions, it has contributed greatly to the cash income of the people in these regions. However, there is much room for improvement, both quantitatively and qualitatively. Under the present management conditions, the yields are very low; production increase through the improvement of orchard management practices will need to receive attention. Improvement in the quality of planting material and introduction of exotic varieties suitable in the target markets need to be focused.
Other produces like ginger, cardamom and areca nut are also popular in the southern regions where the environment is favourable for their cultivation. During the past, mango production picked up in the eastern Dzongkhags, particularly in Mongar. Proper management guides will need to be issued until the growers are confident in the techniques. Processing and value addition of mangoes that cannot find an export market could be tried.
The main export horticulture commodities continue to be apple, potato, orange, cardamom, and ginger. This list can be expanded to include substantial volume of asparagus, mushroom, strawberry, cabbage, cauliflower, carrots, peas and other vegetables. Value added products from the processing industries are other important items of export, generating substantial foreign earnings. India and Bangladesh are the current export markets for the horticultural products.
1.2 Comparative advantage and choice of commodities

The choice to grow a particular cash crop is dependent on many factors. Topping the list is the market and the market price for the produce. So long as there is market, production to suit the market will be possible by the farmers now that they have been exposed to market oriented growing of produce. The comparative advantages have to be exploited if the horticulture industry is to pick up. As far as apple production is concerned, special focus will be given to rectifying the orchard management practices in the existing orchards. The market requirements on the type of varieties, shape, size, colour, taste, etc. need to be assessed to plan top working and plant replacement in the existing orchards. The production of quality apples will need to be given top priority in the apple growing areas, while screening of new, better varieties will have to be continued at the research stations to catch up with trends in the markets. The environment is congenial for other temperate fruits and nuts as well.


Sub-tropical horticultural commodities will be grown in the humid valleys of the interior region and in the southern Dzongkhags. Vegetable crops exhibit comparatively less disparity in land cover between different regions; however, commercial production is primarily dictated by the existence and prospects of market outlets. The choice of commodities can be influenced by various factors, the most important being market and transport cost considerations. Thus, the process of horticulture development on regional basis involve horticulture ingenuity and market information before matching crop to land in the most appropriate manner.
1.3 Market situation analysis

Small volumes of produce, seasonality and inconsistent supply are the characteristics of the horticulture industry of Bhutan. Large-scale mechanization is not possible to relieve the labour constraints faced in the production of horticulture commodities. Further, the relatively poor road network and the difficulties posed by the mountainous terrain presents communication constraints. In addition Bhutan lacks market infrastructure and market information system. Labour costs are higher than those of the neighbouring countries, technologies like protected and controlled environment cultivation, storage concepts and techniques, and preservation process for prolonged utility is not easily adopted by the farmers in most cases.


Domestic markets

The domestic market can be divided into 2 categories such as rural markets, offering few opportunities and urban markets which are small, fast growing and open to cheaper food imports. The internal market is mainly urban and likely to see continuous growth over the next decades. The major domestic markets for fruits and vegetables include weekend markets in the urban centres, wholesale auctions, direct sales especially to institutions, e.g. schools, hospitals, hydro-schemes, hotels, shops, etc.


A study conducted in 2006 revealed that in most urban markets, less than 80% of all traders interviewed said they buy mostly locally produced asparagus, beans, cabbage, carrots, chilli, potatoes, radish and sag. Approximately 45-50% of all cauliflower, mushroom, green peas and tomatoes traders said their stocks were also locally produced. Nearly 100% of all lady finger and onions are imported. In boarding institutions, almost all the fruits served are sought from local markets, while majority of the vegetables are imported from India. In the hotels, most of the fruits and vegetables are locally purchased. Small quantities are imported from India, mostly during the tourist season.
The concern is that the Bhutanese market is small, easily prone to oversupply and price falls. This will disappoint existing suppliers and especially those producers bought into market access by the new farm road construction.
Export markets

The main export markets for Bhutanese agricultural products are India and Bangladesh, apart from specialized markets in third countries like USA, Europe and Japan. Exports, in terms of volume, have grown slowly (1.5% p.a.), with potatoes fastest at 4.5% p.a.


Export values have increased at 4.6% p.a., with fastest growth in potatoes (14.5% p.a.), mandarins have grown (3%) while apples have declined (-8.5%). The total value is US$ 13 million. Export Market can be divided into 3 categories. The characteristics of these export markets are as follows:
Indian market

Indian market: mainly for potatoes, cardamom & small volumes of vegetables such as ginger and beans, mainly supplied through FCB auctions; BAFRA inspection is not required. The Indian market is worth about US$ 4.2 million.


Bangladesh market

Bangladesh market: mainly mandarin oranges & apples, sold C&F at Bangladesh border through Bhutanese exporters; BAFRA inspection is required. The Bangladeshi market is worth about US$ 7.3 million.


Extra regional markets

Extra regional markets: tiny volumes of extremely high value products e.g. Cordyceps, Matsutake & red rice – these markets are small total impact, small volumes, highly demanding. Auction sales of Cordyceps is a significant issue. The extra regional markets comprising of third countries like Singapore, Japan, USA, etc. are worth approximately US$ 0.5 million.


2. Way forward: Development strategies

In order for the Bhutanese horticulture industry to function as a commercial enterprise, aim must be to work with the market to develop profitable opportunities for our farmers to increase their cash income.


If the industry is not profitable for all stakeholders involved, it will not be sustainable. This can be achieved through three strategies – lower costs, higher prices & larger volumes. In Bhutan the focus needs to be on lowering costs, especially transport & increasing volumes. Larger volumes provide greater opportunity for a larger numbers of growers, especially those with road access.
2.1 Northern Areas

The areas above 3,000 masl where minimum mainstream development is to take place (as per the NSP) also has a high horticultural potential in terms of wild harvesting of natural and medicinal plants. Most of the naturally grown medicinal plants like the Cordyceps are used in traditional medicines and recently exported to third countries.


Strategies for development of horticulture (high altitude medicinal plants) in this area will be:


  • Formation of collectors groups amongst the communities in different villages and development of sustainable harvesting procedures and regulations

  • Constitute a quality standard system for cordyceps as per the requirements of the export markets

  • Improvement of the current marketing/auctioning system (invitation of international buyers to the auctioning may increase sales and rural incomes)

  • Provision of market information on prices, quality requirements, standards to the collectors

  • Training of the communities on group dynamics, sustainable harvesting techniques, proper sorting/ grading and marketing of cordyceps

The products from here will be collected, sorted and packed in Thimphu, Bumthang and exported via Paro International Airport. The export reject products could be utilized in the Institute of Traditional Medicines for formulation, as is already being done.


2.2 Hinterland

A multi-pronged strategy that combines improved pre and post-harvest technologies with a marketing strategy in the long run will help transform Bhutan’s subsistence horticultural sub-sector into a highly competitive market oriented sub-sector.


MoA is currently concentrating on efforts to deliver effective extension services. What would be required for extension workers and for MoA employees in general is to start viewing horticultural production as a resultant of market forces. Demand-led production instead of production-led production is the shift needed within rural areas. The strategies proposed herein are therefore market oriented, mostly based on the commodities that have already gained commercial importance as well as market demand.
2.3 Spatial suitability of land for agriculture/ orchards

According to the land suitability mapping done based on soil and slope capability, about 19.6% of country is potentially suitable to produce any arable crop, 21.6 % is potentially suitable for perennials (orchards, etc.) and 16.8% for improved pasture under rain fed conditions with the application of appropriate management techniques like erosion control, terracing, drainage, soil amelioration, fertilization, etc. We have utilized only about 15% of the actual and potential resources of the land for agriculture development. There is an enormous scope for further expansion and intensification to produce more food for consumption, more cash crops for export earning, and raise more livestock to reduce import of animal products. Most of the horticulture crops are financially viable. The internal rate of returns is positive.


Table: Dzongkhag wise suitability of fruits and vegetables (based on current production)

Dzongkhag

Potential Crops

Tree Crops

Vegetables

Bumthang




Potato, Cauliflower

Chhukha

Mandarin Citrus

Potato, Cabbage, Carrot, Chili & Pea

Dagana

Mandarin Citrus, Banana, Guava

Radish, Beans, Broccoli & GLV

Gasa

Organic red rice, potato, beans, asparagus

Haa




Potato, Radish, Turnip, Pea & Cole Crops

Lhuentse

Peach, Pear, Plum & Walnut

Broccoli & Chili

Mongar

Walnut, Mango & Persimmon

Potato, Beans, Cauliflower & Chili

Paro

Apple & Apricot

Turnip, Cabbage, Pea, Carrot & Chili

Pema Gatshel

Mandarin Citrus

Potato, Radish & Chili

Punakha

Persimmon, Guava & Pomegranate

Chili, Pea & Beans

S/Jongkhar

Mandarin Citrus, Guava, Banana & Mango

Ginger

Samtse

Mandarin Citrus, Areca nut & Banana

Ginger & GLV

Sarpang

Mandarin Citrus, Banana, Areca nut & Mango

Ginger

Thimphu

Apple, Peaches, Plum

Turnip, Carrot & Cole crops

Trashi Yangtse

Walnut

Potato & Chili

Trashigang

Peach, Pear, Plum & Walnut

Potato, Radish, Beans, Chili & Cole crops

Trongsa

 

Chili & Cole crops

Tsirang

Pear, Citrus & Banana

Bean, Ginger & GLV

Wangdue

Pomegranate, Persimmon & Guava

Potato, Turnip, Beans, Carrot & Cole Crops

Zhemgang

Guava & Mango, Mandarin Citrus

Cole Crops


2.4 Strategies for horticulture development for the domestic markets

The aim must be to supply all major urban towns, schools & institutions, hotels and mega hydro project sites with “Bhutan grown” fruits and vegetables.

  • This market may not be as big as the export markets but is quite substantial to improve the cash income of farmers. The quality standard requirements need not be as high as the requirements for export and can be easily complied with.

  • The major crops that can be focused for the domestic markets like urban towns, hydro project sites, schools & institutions and hotels are apples, peaches, pears, banana, mandarin, potato, chilli, cabbage, brinjal, asparagus and beans.

  • Detailed market requirements (monthly requirements per product) need to be established per market/institution, hydro project site, hotel to plan the production.

  • The emphasis should be on organizing the producers into groups, getting contract agreement between institutions and the producers, agreeing on the products and prices and delivery mechanisms.

  • The production areas around the urban development centres of Thimphu, Phuentsholing, Paro, Bumthang, Mongar and Kanglung need to be assessed and production capacity determined.

  • Collection centres / depots need to be set up in Thimphu, Bumthang and Mongar, from where the produce will be sorted, graded and packed and transported to the different locations.

  • Winter vegetable production for domestic market:

    • Production of vegetables in the warmer regions of Punakha, Wangdue, Tsirang, and Sarpang for supply to urban towns like Thimphu, Paro, and Bumthang and as an import substitution strategy.

    • Vegetables like cauliflower, cabbage, broccoli and saag can be produced during this season.


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