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Strategic Management Topic: Apple Inc. study (Assignment No. 1)
Saira Khalid F1F14MBBA0001 Sana Riaz F1F14MBBA0004 Section: MBA S1 Submitted to: Ma’am AaishaArbab Khan Date of submission: May 2, 2015 Acknowledgement: In performing our Assignment, we had to take the help and guideline of the one, who deserves our greatest gratitude. The completion of this assignment gives us much Pleasure. We would like to show our gratitude to Ma’am AaishaArbab Khan, University of Central Punjab, Faisalabad, for giving us this assignment the purpose of which was to increase our organizational knowledge. Strategic Management Topic: Apple Inc. study (Assignment No. 1) Origin of Apple: Apple was started by Steve Jobs, Steve Woznaik and Ronald Wayne in Cupertino, California, US on April 1,1976; about 39 years ago from today. Apple Inc. has an old name of “Apple Computers Inc.” and made a personal computer as shown. It was a circuit board which was sold as motherboard having CPU, RAM and had no features like monitor, etc. this was called as “Apple I”. It had a price of $666.66 in 1976. Proper Incorporation of Apple Computers Inc. was held on January 3 ,1977 for which Mike Markkula provided funds and business expertise. Apple Computers Inc. had two-fold increase in revenue after every 4 months for 5 years.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission of Apple Inc.: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Structure of Apple Inc.: Board of Directors: PRODUCTS and services: Following are the important products of Apple incorporations: Offering: Basic introduction Mac
Ipod
It is a multimedia player device having different features like shuffle, etc. it is basically small in size having different colors and now apple is introducing Engraving feature on customized Ipods as well. It also has a data storage capacity and can be used to transfer data. Morethan 350 million units have been shipped to other countries in 2012. iPhone
Most popular brand as said by Yahoo “Apple and Samsung dominate list of Top 10 best-selling smartphones”. It was the first smart phone in its nature and best in preordered selling. About 4 million orders were pre-booked for iphone 6 before release in first 24-hours of announcement. Other apple softwares like App store and iTunes store, etc. are frequently used by Iphone users. It was firstly introduced in 2007 at MacWorld Conference & Expo. Ipad
iPad is an electronic tablet by Apple Inc. its main focus was to provide with best services of Macbook in even compressed form of technology. It runs using iOS. User can have multitouch interaction with newspapers, ebooks, photos, videos, music, documents, video games, and other iPhone apps. It runs Mobile Safari with facility of iTunes and app store, etc. WiFi and optional 3G facility is alos provided. abour 3 billion apps from App store were downloaded by iPad users. Apple Watch Apple watch is compressed smart phone and watch. Its speciality is that it gets connected with our body and determine various levels of calories, heartbeat, etc. we can make smart calls with apple watch. OS X It’s a software product for Apple Inc. its basically an operating system that can be run on iphone, macbook, etc. Safari A web browser for Apple computers. It is preinstalled on every Apple computer. iLife It contains photos, music, videos App Store: It is basically the store for apps that are developed by 3rd party and may be free of cost for the Apple Inc. customers. Since its launch, almost over 75 billion apps have been downloaded. iTunes: It is the store for all those applications that have been manufactured by Apple Inc. itself. These are not free for any of the Apple users. These Apps include the photos, music, videos, productivity and non-productivity apps. Apple TV It was previously known as iTV. It is basically a small device having a storage of 40GB which get attached with TV and help download contents from iTunes. It could play 720p content. Accessories Apple Keyboard, Magic Mouse, Magic Trackpad, Airport Experience, Apple battery Charger, Airport extreme Subsidiaries:
Shares and Stock Exchange: Apple has been listed in NASDAQ having symbol of AAPL. It has also acquired the place in Dow Jones Industrial average component. Apple has also been a component of S&P 500 and NASDAQ-100. The current market value of its share. Following financial information has been available:
Governance: Three basic for commitees for governance has been made named:
Apple inc.Has also defined some charters for governance as follows:
Major Competitors:
Achievements:
Social Responsibility and Governance:
Strategies for Competitive Advantage:
BUSINESS STRATEGIES:
Future Prospects: Apple Inc. has been ranked overall #1 means that it has now attained the best desired position but it has to maintain the position by reducing manufacturing defaults of the products. The strong brand image of Apple Inc. will not be much affected by the news but they must attain the fast innovation in order to survive and progress as Android i.e, its major competitor is also trying to chase Apple. References:
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