The Chris Robinson Travel Show Media Pack

The Chris Robinson Travel Show – Media Pack

The Chris Robinson Travel Shows - the most popular travel shows on Canadian radio! Sponsorship of the Chris Robinson Travel Show brings you a package of editorial opportunity, radio ads and website promotion. It’s an absolutely unique opportunity for Sponsors to broadcast to the Canadian market, tap into a ready made integrated marketing campaign and save time and money.

The Travel Shows have a loyal and engaged audience each week, built over the years by good content, consistent promotion and the hook of a prize trip to the featured destination given away to a listener at the end of each Show. The two Travel Shows are one hour long each and are a live balance of conversation and listener calls and emails.

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  The two 1- hour broadcasts, focused for the entire Show on your destination or travel product.
  
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  A schedule of radio ads promoting the show content in the week prior to broadcast
  
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  Extensive website coverage on www.chrisrobinsontravelshow.com and the radio station websites at www.newstalk1010.com and www.cjad800.com .
  
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  A monthly email newsletter sent to listeners.
  

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  Unique access to Canadian radio with guaranteed and controlled editorial coverage
  
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  Airtime budget savings represented by a 52 weeks a year radio ad buy
  
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  Time savings thanks to leveraging of a pre- existing campaign infrastructure
  

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  Previewing the season or focusing on specific destinations or tours
  
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  Highlighting major events and festivals
  
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  Launching new brochures, websites or destination travel guides
  
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  Announcing new products, partnerships, airline routes, hotels and attractions
  
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  Promoting 1- 800 numbers, websites, offers and calls to action
  

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  Both broadcasts are podcast on Station website for at least 3 months following the Show
  
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  Sponsor may include an offer in an email to 4,700 Travel Show listeners following the Show
  
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  Time efficiency in addressing both marketplaces; there is no overlap in audience between the two stations
  
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  On location Travel Shows that bring additional content and emphasis to Sponsor destination and products are available by special arrangement.
  

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  Ads for a 6 month period – $1200, $700 or $350 depending upon size
  
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  “Chris Talks Travel” – 3 minute “mini travel show” podcast and ad pop-up page for 1 year - $2,600
  
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  Banner ad and Sponsored Page in the “Chris Recommends” section for 1 year - $2,600
  

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  “Trade Talk” – 3 minute podcast interview targeted at Travel Agents via Baxter Media’s Today News Associates
  
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  Online Travel Training – market leading travel agent training
  

Listen to sample Newstalk 1010 Travel Show http://www.chrisrobinsontravelshow.ca/content.asp?page=CFRB

Listen to sample CJAD 800 Travel Show http://www.chrisrobinsontravelshow.ca/content.asp?page=CJAD

Home page coverage http://www.chrisrobinsontravelshow.ca/default.asp

Sample destination page http://www.chrisrobinsontravelshow.ca/destinations.asp?destination=scenic_tours

Sample destination notes http://www.chrisrobinsontravelshow.ca/images/upload/SunwingPanamaResearch.pdf

See photos of recent Sponsor guests on the Travel Show http://www.chrisrobinsontravelshow.ca/content.asp?page=corpGallery

Testimonials from Travel Show prize trip winners

Coverage area map for the radio stations

Newstalk 1010	CJAD 800
Newstalk 1010 is ranked #1 for time spent listening in the Toronto Commercial Market with greater listener loyalty and staying tuned longer. Newstalk 1010 is Toronto’s most trusted and reliable news source for in-depth news, traffic and weather Newstalk 1010 is foreground radio not background music – listeners are actively engaged in content The Chris Robinson Travel Show is the #1 program in its programming grid	CJAD 800 is the prime Anglophone station with a 28% share of Anglophones 35-64 CJAD 800 is foreground radio not background music – listeners are actively engaged in content The Chris Robinson Travel Show is the #7 program of all radio programs in Anglophone Quebec A2+ The Chris Robinson Travel Show is the #1 program in its programming grid
Listeners full coverage area: 701,000 Geographic Area: Southern Ontario Gender: Male 56%, Female 44% Age: 49% are between 35 – 64 Household Income: 45% have income $75,000+ Owner/Manager/Professional: 44% Own home: 75%, Mortgage free: 68% 58,698 personally spent $4,000+ on last vacation Average spend on vacation is $1,800 – tied for top in the market	Listeners full coverage area: 363,000 Geographic Area: Southern Quebec Gender: Male 44%, Female 56% Age: 84% are 35 years and older Household income: Av household income $58,500 Official Language: 40% are both English and French speakers White collar: 55% Businessmen/women 23% 21,900 personally spent $4,000+ on last vacation

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  5 x 90 second travel vignette feature, rotates between 10am – 4pm daily, Mon – Fri.
  
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  19 x 60 second commercials at breakfast, midday and drive-time, Mon - Sat.
  
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  20 x 30 second pre-produced promotional show announcements, Mon – Sat
  

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  5 x 90 second travel vignette feature, rotates between 10am – 4pm daily, Mon – Fri.
  
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  16 x 60 second commercials at breakfast, midday and drive-time, Mon - Sat.
  
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  18 x 30 second pre-produced promotional show announcements, Mon – Sat
  

Home page feature in the week prior to broadcast links to detailed destination page

Destination page placed in destination section for 12 months following the broadcast

Downloadable travel notes for visitors to print out and keep attached to destination page

Travel Show Page http://www.newstalk1010.com/Hosts/TheChrisRobinsonTravelShow.aspx

Contest Page http://www.newstalk1010.com/ListenToWIn/story.aspx?ID=1271620

CJAD 800 website coverage of Travel Show

Travel Show Page http://www.cjad.com/Shows/TheChrisRobinsonTravelShow.aspx

* Repeat partners

“Our appearance on the Chris Robinson Travel Show provided significant value and new exposure in an important market for Burlington International Airport and Burlington and the Lake Champlain Region. Chris and Dara were very helpful in preparing for our appearance. Their create work to forge “win-win” liaisons with other organizations was especially welcome and productive. We were quite satisfied with our Chris Robinson Travel Show appearance, and would recommend them to other destinations as well.”

“I received a call from the office minutes after the show ended – the phones are ringing off the hook with inquiries on the long stay offer we featured on the show.”

“Thank you for hosting the recent travel show featuring Toronto in the Montreal market. The response in emails and listener calls was – once again – more than we could handle during the hour on the air, which is a sign of your loyal listeners and their genuine interest in travel. The format of the show makes it an ideal way to talk about our destination in a level of detail and engagement that simply is not possible in traditional advertising. The week of promotional ad spots also adds value by repeatedly reaching CJAD’s wide audience at key times with brief messages about our destination.

In the three times I have been on your show I have been impressed by your detailed preparation that ensures our priority messages are delivered. And your on-air ease makes it a comfortable environment for guests of any level of radio experience. We are looking ahead to some possible dates for the Chris Robinson Travel Show in the year ahead and look forward to continuing to work together.”
Andrew Weir, Vice President Communications, Toronto Tourism

Listener Testimonials

Always anxious each week to hear what the destination will be.

Thank you so much for your informative radio program, We have been listening for many many years. What a great show - the best part is when at the end. How exciting it is to hear the caller say the phrase and winnnn!!! That bIt always gives me the chills!!! We are planning a trip for our november 2010 holiday and are not sure where to go. Based on your radio show, we have stayed at some of your choice holiday resorts and found them to be exactly as you portrayed on your program and would like to thank you!!!!

Hello Chris and Sharman, The main reason I love the Travel Show is because it opens my eyes to destinations that I would not be aware of because they are not one of the "hot spots" that travelers talk about.

Hi, I often listen to your show and I think you provide a great deal of details on any given destinations, that's amazing.

Love your show & thank you for this great opportunity to win such amazing trips!!!!

Hola, Chris and guest, First off, love your show. It has given us many great trip suggestions in the past-both local and international.

Thank you for continually providing us with a most informative and exciting Travel Show.

Your show is still a Saturday must. I have listened since the first one.

I must say I enjoy listening to your show and tune in every week. Your enthusiasm sparks interest in the destinations you discuss and I often wish the show was longer!

Dear Chris, Love your show! You are a great help for those of us without the time and know-how to understand the choices we have to experience the vast and amazing world in which we live!

http://www.chrisrobinsontravelshow.ca/content.asp?page=PastWinners

However, based upon the station’s price of $135 per 30 sec spot, and $270 per 60 sec spot, the radio ad component alone would be valued at $9,855.The one hour Show on a similar basis would be valued at $16,200, but scaling this down for the ad and news breaks, a more realistic value would be $10,800

Based upon the station’s price of $100 per 30 sec spot, and $200 per 60 sec spot, the radio ads package alone would be valued at $6,400. The one hour Show on a similar basis would be valued at $12,000, but scaling this down for the ad and news breaks, a more realistic value would be $8,000.

Newstalk 1010 Travel Show Package	CJAD 800 Travel Show Package
A 12+: Weekly Full Coverage schedule reach of 230,868 with a 3.6 frequency A 12+ Full Coverage: Impressions per week: 1,326,300 A 12+ CPM: $5.24	A 12+: Reach of 179,234 with a 4.5 Avg Frequency A 12+ Impressions per week: 808,700 CPM: $3.40

The Contest Section on www.newstalk1010.com receives 251,480 page views per year and the Chris Robinson Travel Show is consistently in the top 3 contests viewed.

Radio station website coverage is on the Travel Show and contest pages in the week prior to the show http://www.newstalk1010.com/Hosts/TheChrisRobinsonTravelShow.aspx

We estimate the media value at $250

The Contest Section on www.cjad.com receives 272,152 page views per year and the Chris Robinson Travel Show is consistently in the top 3 contests viewed.

Radio station website coverage is on the Travel Show and contest pages in the week prior to the http://www.cjad.com/Shows/TheChrisRobinsonTravelShow.aspx

We estimate the media value at $250

The web traffic to www.chrisrobinsontravelshow.com is 51,481 visitors and 585,840 page views.

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  Featured links to partner websites, links to order visitor guides, email and 1-800 numbers provide strong call to action
  
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  Destination page is archived and accessible for 12 months after the show
  
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  Plus downloadable travel notes for visitors to print out and keep
  

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  A prize trip is given away at the end of each broadcast. The prize is mentioned in all the show pre-promotion and during the broadcast itself. This spotlights the kind of vacation possible in destination and promotes prize partners such as Hotels and Tour Operators.
  
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  Listeners may enter the contest by phoning in live to the show, or by emailing their questions on the destination the week before the show. We cannot provide information on the number of listeners who attempt to call in to the show. The lines are always full for the entire broadcast – and many others are trying unsuccessfully to call in. In addition we receive around 6,210 email contest entries per year.
  

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  We often receive testimonial letters from winners once they return from their trip. If they give permission their letters and photos are shared in the Winner’s Stories section of www.chrisrobinsontravelshow.com . There are currently over 80 testimonials posted.
  

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