Top 5 Benefits of Attending: Sharpen my skills

I would like to attend IRCE, the Internet Retailer Conference & Exhibition, June 6-9, 2017 at McCormick Place in Chicago.

The agenda presented at IRCE has the unique advantage of being curated by the expert editorial staff at Internet Retailer magazine. Internet Retailer magazine focuses their content on all things e-commerce, including online retail strategies, the latest in online commerce trends, and interviews with top industry leaders. The editors hand-select each speaker to ensure the sessions are timely and address challenges faced by real businesses. With sessions focusing on new trends in retail marketing to new SEO techniques, this retail conference covers the gamut of business needs with 200+ speakers and 130+ conference sessions.

I will be able to discover new ideas, create meaningful connections, learn new skills, and experience hands-on learning that I can apply in my day-to-day work.  

IRCE offers both the inspiration for me to reignite my passion for our business plus the tactical, take-home information I need to achieve and succeed in my career. It offers practical, technical sessions that address the challenges I face every day and enable me to increase my level of success.

Here is what I think are the top five benefits to our company if I attend:

1. 
   Sharpen my skills. I’ll learn from over 100 speakers across multiple tracks. I’ll learn how to think strategically, develop solutions that meet the company’s current challenges, engage with clients and effectively communicate with our customer base to grow our business.
   
2. 
   Get the inside look. I’ll hear from a broad spectrum of successful brands such as Amazon, Facebook, Google, Macy’s, Saks Fifth Avenue, Staples, Touch of Modern, Tumi, Wayfair and many others. I’ll learn how these companies use technology, increase usability and leverage design for bottom-line growth—and how our organization can do the same.
   
3. 
   Improve collaboration and workflow. I’ll attend sessions on usability, marketing, omnichannel strategy, technology, direct to consumer, merchandising, social, search and more.
   
4. 
   Discover. I’ll uncover vendors that will benefit our company and drive our online strategy forward. IRCE features vendors in nearly every category available – including marketing, fulfillment, e-commerce platforms and new retail technology, plus more.
   
5. 
   Networking. IRCE is the biggest gathering of e-commerce professionals. I will meet more than 7,000 of my peers who are also passionate about the business of digital commerce. In every session and in every conversation, I’ll be collecting new ideas for working smarter—ideas I’ll bring back to the office the very next day.
   

My projected costs for attending IRCE are [insert cost]. This includes registration, transportation, lodging, events, and meals.

I hope you will consider my request and grant me approval to attend.

Thank you for your consideration.

Sincerely,