Maintain hospitality industry knowledge


Making product recommendations to potential customers



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TM Maintan hosp ind knowledge 310812
develop-and-update-tg, SITHIND001B R1
Making product recommendations to potential customers
The basics in relation to making product recommendations to potential customers are Never be pushy
– it is OK to try to sell but it is not OK to be overly persistent, intrusive, rude or to put pressure on people to make a purchase Be honest in everything you say
– always tell all the truth, all the time telling a half- truth is not acceptable. It is also not acceptable to omit negative points about something you are trying to sell or describe Ask the customer for their needs, wants and preferences including relevant buying parameters
– how much do they want to spend What view from the room are they looking for
– do they want to overlook the ocean or the city/mountains? Do they prefer chicken or fish Red or white wine Match identified customer needs, wants and preferences to the products and services that you recommend
– the idea is to offer/promote something to complement what the customer wants Try to speak from your personal experience about the product or service
– firsthand knowledge always comes through as being most influential and believable Give people time to consider their options
– do not rush them let them consider what you have told them Consider practical involvement
– telling people about something is good, but it is better if you can involve them. For example
 Can you give the customer a taste of an item
 Can you let them have a look at the room
 Can you let them have ago with whatever it is

Element 2: Source and apply information on legal and ethical issues for the hospitality industry

© ASEAN 2012 Trainee Manual Maintain hospitality industry knowledge
61
2.2 Conduct day-to-day hospitality industry
activities in accordance with legal obligations
and ethical industry practices
Introduction
It is not enough to know what should be done in the workplace
– you have to put that knowledge into practice. This Section emphasises the need for staff to implement practices in the workplace to reflect knowledge and information they have obtained.

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