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3.3 Communication plan


To ensure full understanding and awareness of the new framework, the communication plan shown below will be implemented. (Timings given refer to the number of weeks after official launch of the implementation framework.)

Category

Content

Target audience/participant/recipient

Type

Description

Timing

High level information (background, objectives, approach)

Letters

Letter announcing new framework

+1

Ministers, Governors, Agency Heads, INSF leadership

Fact sheet

2-page summary of framework distributed to all technical officers of relevant Government agencies, implementing partners, donors

+1

Senior managers of ministries, donor agencies, implementing agencies and projects

Presentation

Overview presentation

+4

SNG Coordination Mechanism Meeting

Presentation

Presentation for Governance Cluster

+6

Governance Cluster Meeting

Web content

HTML version of fact sheet on IDLG website with key documents downloadable

+6

All IDLG stakeholders

FAQ

5-page Frequently Asked Questions document

+6

Senior managers and key technical staff of ministries, donor agencies, implementing agencies and projects

Press release

1-page press release in local language

+6

Afghan public

Speech

Speech for DG Farahi at suitable high-level event

+10

Ministers, Governors, Agency Heads, INSF leadership

Newsletter

Article about new implementation framework

+4

All IDLG stakeholders

Detailed information about outputs and deliverables in the framework

Core doc

This document distributed in soft copy and hard copy to relevant focal points

+1

Senior managers and key technical staff of ministries, donor agencies, implementing agencies and projects

Workshop

Workshop to discuss overall set of outputs and deliverables (rationale, feasibility, practicalities)

+10

Senior managers of ministries, donor agencies, implementing agencies and projects

Web content

Document downloadable from IDLG website and partner websites

+6

All IDLG stakeholders

Newsletter

Article about some of the key deliverables

+8

All IDLG stakeholders

Detailed information about management approach

Core doc

Document distributed as described above

+1

Senior managers and key technical staff of ministries, donor agencies, implementing agencies and projects

Workshop

Workshop for key technical staff of implementing partners, donors and government agencies on management approach

+10

Key technical staff of ministries, donor agencies, implementing agencies and projects

Newsletter

Article about how production of deliverables will be coordinated and managed

+12

All IDLG stakeholders

First year deliverables under framework

Core doc

Document distributed as described above

+1

Senior managers and key technical staff of ministries, donor agencies, implementing agencies and projects

Letters

Letters to listing activities planned for period, inviting requests for further information and requesting support

+10

Provincial Governors, Mayors and PCs Chairs

Workshop

Workshop to review practical arrangements for delivery of first year deliverables

+14

Key technical staff of ministries, donor agencies, implementing agencies and projects

Presentation

Presentation for PGO, PC and municipality technical staff explaining planned outputs in more detail

+14

Key technical staff of PGO and municipalities, PC members and PC office staff

Newsletter

Article emphasizing key deliverables for first year, with some progress information

+20

All IDLG stakeholders


TABLE 4: COMMUNICATION PLAN


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